real estate: 3 Reasons All Rookie Agents Need a Real Estate CRM
- 02/08/21 02:26 PM
As you start out in the world of real estate sales, a lot of information is coming at you. There are so many things you’ve been told you need to do, and you are still just trying to get your business going. It can all be a bit overwhelming. The good news is that while a real estate CRM is definitely one of those things you need, it can make the rest of the start-up process a lot less overwhelming. Here’s why: 1. You need to organize your contactsYou are starting off with a clean slate, so don’t let your business slip … (1 comments)
real estate: How to Leverage Your Social Media as a Real Estate Agent
- 02/08/21 02:23 PM
So you have your social media accounts set up and you try to post content on a somewhat regular basis. But are you really getting any benefit from your social media efforts? There are some specific ways your real estate business could be bolstered by social media, and they are simpler than you might think. 1. Post Content that Captures LeadsYes, you know you need to post on a regular basis, but what if those posts could also act as lead capture forms? Well, with IXACT Contact’s add-on service Social Stream, they can. Not only does Social Stream easily find and post amazing … (1 comments)
real estate: What do real estate clients actually want?
- 06/15/17 06:31 AM
Buying or selling a home is a major emotional event. Clients put their faith on the line with a real estate agent to deliver and exceed their expectations – while remaining a rock throughout this roller coaster ride. While every client and situation is different, there are many similarities that stand out to help you navigate for a positive end-to-end experience. Here are 5 things that real estate clients want from you. They want to feel important Asking great questions, showing enthusiasm, and paying close attention to their answers will help you to really hone in on how to best serve your client’s needs. … (0 comments)
real estate: The Amazing Impact of a Thank You Card in Real Estate
- 06/05/12 04:08 AM
It may seem old-fashioned, but a Thank You card — the kind you actually drop in the mail — is a remarkably powerful relationship-building tool in real estate sales. That may surprise you in these days of email, text messaging and social networking sites. However, when you think about it, a Thank You card is effective because it isn’t a popular form of communication. How many “Thank You” cards do you receive each month in the mail? The magic of a Thank You card is that just about everyone who receives it reads it. Many will keep the card for a … (8 comments)
real estate: Top 5 Reasons Your New Years Resolution Should be to Start Using a Real Estate CRM
- 01/06/12 03:10 AM
It’s 2012. Can you believe it’s here already? What steps do you want to take to improve your business in the New Year? In our last blog post, “I’ve Lost So Many,” we shared the story of Keller Williams agent, Brenda Mullen, who for years went without a consolidated database and proper real estate contact management system and lost tons of potential business. Perhaps your resolution for 2012 is to begin using a real estate CRM (customer relationship management) solution. If it’s not, maybe it should be. Here’s why: You’ll be more organized and efficient. Is your contact data all over the place? Maybe it’s … (2 comments)
real estate: Why Targeted, Personalized Messaging Will Pay Off for You
- 04/21/11 05:43 AM
One should never underestimate the business-building impact of well-written emails and letters that are targeted and personalized. Time and again, they'll beat out shotgun style email campaigns. According to a great book by Daniel Goleman, entitled, "Social Intelligence: The New Science of Human Relationships," Goleman uses a social neuroscience approach to explain people's differing reactions to being treated as a "You" versus an "It." In order to be effective in messaging to clients, your communication needs to be personalized and relevant. If you're sending out email blasts that are generic, you are missing the boat. Understand your clients' interests and develop … (8 comments)
real estate: Real Estate Contact Management Roundtable / Community
- 04/19/11 02:55 PM
As the Vice President of Sales and Marketing at IXACT Contact, I’m a strong believer in contact management and the business impact it has on a Realtor’s business. I use LinkedIn regularly and I’ve noticed there are hardly any groups for Realtors dedicated to effective contact management. So I took the matter into my own hands and created one. I’m writing this blog to ask my fellow ActiveRain friends to join the group because I know that as it grows, so will the benefits that this group will bring to our members.
We're hoping that this group will serve as … (0 comments)
real estate: The "Hidden Gold" in a Realtor's contact database
- 08/12/10 06:48 AM
Some further thoughts on Ilona's blog post: Ilona mentions the 10% return on calling just 3-4 people a day out of a 200 person sphere of influence. I have a slightly different way of calculating the value of a Realtor's database - assuming they practice effective contact management as you're suggesting - that shows how incredibly valuable even a small "A" List of 50 high quality clients can be. Here it is: • Assume you have a database with 50 contacts on your "A" list • And each contact will move on average once every 10 years, and you represent the client … (4 comments)
Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more!
The blog posts are written by myself and other members of the IXACT Contact team.
As you start out in the world of real estate sales, a lot of information is coming at you. There are so many things you’ve been told you need to do, and you are still just trying to get your business going. It can all be a bit overwhelming. The good news is that while a real estate CRM is definitely one of those things you need, it can make the rest of the start-up process a lot less overwhelming. Here’s why:
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