real estate contact management: Spring Cleaning for Real Estate Contact Management - 04/13/15 04:57 AM
Spring is in the air and you know what that means – lots of fresh new leads looking to buy and sell homes!  The arrival of spring reminds us of new beginnings, fresh opportunities and, yes, spring cleaning.  Now I don’t know if you use this season to wash your windows or reorganize your closet, but I do know that it’s a good time for REALTORS® to re-evaluate your real estate contact management.
Although we gain more hours of sunlight in spring, it can actually feel like there are fewer hours available when you’re a busy Realtor!  Staying organized will help you … (0 comments)

real estate contact management: What You Need to Know About Customer Relationship Management - 12/17/14 12:41 AM
As part of an industry notorious for its hectic workdays and long hours, I would wager a guess that you haven’t given as much thought to a real estate CRM as you would like to. That’s understandable! But now is a terrific time to research how a CRM can benefit your business and ultimately choose which one is right for you.
According to a study by ActiveRain, rich real estate agents are 87% more likely than poor agents to be using a real estate CRM. By putting the right practices in place and staying organized you’ll be more likely to become a top … (1 comments)

real estate contact management: 4 Ways to Fail Miserably in Real Estate (and how to avoid them!) - 11/10/14 04:51 AM
There are plenty of ways to succeed as a real estate agent, but there are 4 distinct ways to assure resounding failure! Here are the top 4 ways to flush your real estate business: 1. Refuse to prospect. If you prospect, a good number of those contacts will become qualified leads, and then, before you know it, active clients. That means work. Pesky things like listing presentations, showing houses…closings and commissions. Ugh. Nip it all in the bud by refusing to look for business.
2. Ignore your leads. Despite your lack of effort, you might end up with some leads from your website, … (0 comments)

real estate contact management: Why Use a Cloud Real Estate CRM? - 10/07/14 07:05 AM
There are a multitude of concrete business benefits to moving your business to the cloud. If you’re looking to save time, cut costs, and run a more efficient and productive business overall, you want to make sure you’re using a CRM for REALTORS®that’s cloud-based (also sometimes referred to as web-based).
Here are the top 3 reasons for using a cloud real estate CRM:
Data security If you care about protecting your data to the highest degree, you’ll want a cloud-based CRM. A good CRM company will perform daily data backups and will encrypt your data with security protection measures and technology far … (0 comments)

real estate contact management: The 3 Things All REALTORS® Need to Be Doing to Grow Their Business - 10/02/14 01:38 AM
You may feel a bit overwhelmed with all the advice you get about what you should or shouldn’t be doing for your business. Maybe you can only implement a few changes and need to figure out which are the really important ones to focus on and which ones you can put on the backburner for the time being. In this post I’ll discuss three big points to think about. Each one will greatly affect your overall business success.
1. Focus on retention more than acquisition
It costs five times less money and energy to retain an existing client than to acquire … (18 comments)

real estate contact management: Save Time with a Real Estate CRM [Video] - 09/30/14 03:01 AM
Check out the video below where renowned real estate trainer, Chris Leader of Leader’s Edge Training, sits down with IXACT Contact’s VP of Sales and Marketing, Rich Gaasenbeek. Rich discusses how agents can use a real estate CRM to free up more time, get better organized, and build an explosive referrals and repeat business.
In this video you’ll discover:
Why a real estate CRM is absolutely essential to the real estate business. How a REALTOR® CRM makes you work smarter, not harder. How a CRM will free up more time for you. How new Realtors can use a CRM to start … (0 comments)

real estate contact management: Want to Work Well With Gen Y? 3 Crucial Questions Every Real Estate Agent Should Be Asking - 08/28/14 01:25 AM
Generational differences mean that you may need to do things differently in order to be successful in your interactions with clients. You may have primarily been working with baby boomers but have started getting interest from the millennial generation (generation Y). If this is the case, you need to ask yourself specific questions; questions that will help you provide the best possible service to your clients and execute the real estate transaction in the smoothest way possible.
1. What’s the best way to communicate with them?
Before working with your client, talk with them about what the best communication approach is. … (1 comments)

real estate contact management: Contact Management for Real Estate Agents: 3 Essential Elements to Success - 08/19/14 01:23 AM
A lot of REALTORS® aren’t aware of important best practices when it comes to real estate contact management. Agents who excel in effective contact management forge strong relationships with their sphere and get the vast majority of their business from past clients in the form of repeat business and referrals. In this blog post we’ll outline three keys to success when it comes to contact management for real estate agents and actionable insights you can start applying to your business right away.
1. Create a multi-channel keep in touch plan
You can’t overestimate the value of a good, multi-channel keep in touch strategy. … (7 comments)

real estate contact management: 4 Ways Real Estate Agents Can Stand out From the Competition - 08/14/14 01:09 AM
Today we have a guest blog post by Carrie Gable, President and CEO of RealSupport, a leading real estate virtual assistance company:
As the real estate market rebounds, so does the number of new agents! A recent article by the Associated Press reports that the number of real estate applications has doubled in states like Florida and California, where rising home prices are grabbing headlines. Newcomers to the industry are lured by the impression of a big payday with a relatively low barrier to entry.
Real estate sales has always been a highly-competitive industry. With tens of thousands of new agents expected to … (3 comments)

real estate contact management: New to Real Estate? 5 Great Ideas to Let People Know - 07/24/14 05:38 AM
Today’s blog post is by leading real estate sales coach, IXACT Contact partner, and author of “Sell with Soul,” Jennifer Allan-Hagedorn. Enjoy:
Please, please, please! Can we do away, once and for all, with the dorky new agent announcement card, letter or whatever else that agents use to announce their exciting venture into real estate??!!
Here’s a typical letter:
“Dear Friend, I’m pleased to announce…blah, blah, blah…my company is great…blah, blah, blah…I promise to provide the highest level of service…blah, blah, blah…please send me referrals. Love, Me”
Nice, but so what?
First, if you are new in the business, I strongly urge you … (4 comments)

real estate contact management: 3 Ways to Express Personality in Your Real Estate Email Marketing - 07/17/14 04:20 AM
Today’s blog post is by leading real estate virtual assistant, Pamela Cendejas. Pamela is an IXACT Contact partner and founder of Second Self Virtual Assistance. Enjoy:
You can always tell a good author by the descriptive details of their characters.  As you read, the players come alive and you’re able to imagine how they look and what their voices sound like.  The same should be true with your email.  Your readers should be able to feel like they’re getting to know “the real” you.
Here are three simple-to-do ideas you can put into action to express your own personality in your real estate … (0 comments)

real estate contact management: What is the Best Real Estate CRM? 3 Questions to Ask - 07/15/14 01:40 AM
When it comes to real estate contact management, there are three important considerations to keep in mind. In this article, I’ll discuss what to look out for when in the market for a CRM.
1. What features does it have?
Here are some of the key features you need to make sure the CRM for REALTORS® has:
Comprehensive contact management: Realtor-specific fields in the contact profile, such as mortgage details, birthdates, family members, interests, lead sources, and referrals. These fields are essential for building and maintaining lasting relationships with those in your database.
Also, ensure the real estate CRM will automatically capture … (4 comments)

real estate contact management: Top 3 Marketing Mistakes Real Estate Agents Make - 07/03/14 05:25 AM
As a REALTOR®, you have to wear a lot of hats. You may have not received much training in marketing even though it’s a key component of your job. But hopefully this blog post and others on the IXACT Contact Real Estate Contact Management Blog will help you improve and master effective real estate marketing.
Here are three real estate email marketing mistakes agents often make:
1. Sending generic real estate marketing emails
The “Dear Valued Client” approach and emails with no salutation at all or just “Hello” have spammy, batch and blast email written all over them. Who wants to read an … (3 comments)

real estate contact management: Big Money is in Big Follow-Up - 07/02/14 01:52 AM
Check out the video below by real estate coach and IXACT Contact partner, Richard Robbins. In the video, you’ll learn the power of effective and consistent follow up illustrated by a story Richard tells of one of his clients.
Our VP of Sales and Marketing, Rich Gaasenbeek, is a big believer in lead nurturing and as a company, IXACT Contact practices what we preach. We assign all our leads to a custom 15-week lead nurture campaign that we created in our own database. And our conversion rate to customers is over 25%!
20 years ago Rich worked for a big sales organization … (2 comments)

real estate contact management: Have You Mastered Relationship Building? 4 Amazing Tips - 05/08/14 06:10 AM
Here are four great tips for building strong, lifelong relationships with everyone in your real estate database. Remember, forging lasting relationships with your sphere of influence (SOI) is the key to developing that coveted referrals and repeat business.
1. Use a real estate contact management software
The starting point to building a referrals-based business and strong relationships with your leads and clients is to sign up for and use a real estate contact management system. It is also what will make it easy for you to carry out the tips discussed in this article.
The software will let you manage all of your contacts, … (0 comments)

real estate contact management: 3 Reasons Why It’s Critical New REALTORS® Start Using a Real Estate Contact Management System from Day One - 04/23/14 11:07 PM
Are you new to real estate sales?
On the fence about getting areal estate contact management system?
As someone just entering real estate, a great contact management or CRM system should be one of the first things you’ll want to adopt into your business. In fact, it’s essential to starting your career off on the right foot. After all, real estate can be hard, especially when you’re new and building your book of business. Let’s take a look at why a real estate CRM is so critical to success.
Why a Contact Management System for Realtors is Essential
Here are three reasons … (5 comments)

real estate contact management: Want More Referral Results? - 04/23/14 03:22 AM
Here’s a great script from IXACT Contact partner and real estate trainer Bruce Keith.
If you feel like you’re not able to properly close the loop on the referrals you get, this blog post from Bruce will help!
Make sure that each time you get a referral, you add the contact to your real estate contact management software. From there, you can assign them to a drip marketing campaign and/ or your monthly e-Newsletter to ensure you’re building the relationship and keeping in touch!
Enjoy the post:
REFERRAL WISDOM...have you ever asked an acquaintance for a referral and then been unable to … (4 comments)

real estate contact management: 20 Ways to Make $100K this Year… OR NOT! - 04/08/14 12:58 AM
Jennifer Allan-Hagedorn, a leading real estate coach and author of “Sell with Soul,” prepared a great list of things all REALTORS® should be doing to maximize their business success and build that coveted referrals and repeat business. Jennifer recommends IXACT Contact to all of her clients and would tell you that many of the items on the list below can be achieved just by using a good real estate CRM on a daily basis. Here is Jennifer’s list. Our commentary is in italics.
1. Do you have a photo on your business card? (“To Photo or Not to Photo?”)
2. Do you follow up on … (8 comments)

real estate contact management: The Secret to Serving Your Customers Better - 03/13/14 01:36 AM
Today we’re sharing an article that was written by IXACT Contact partner and real estate trainer Richard Robbins of Richard Robbins International. It appeared in REM Magazine. It’s an important piece because a real estate contact management system is essential to much of what he discusses. We’ll post a snippet of the article and a link at the end of this post.
One key theme of the article is that you have to master relationship-building in order to provide your customers with that ultimate service experience. As Richard says, “The secret to better serve, protect and support your clients, is to take time … (0 comments)

real estate contact management: 10 Tips for Great Customer Service - 12/12/13 01:49 AM
Today’s post is written by Carrie Gable, President and CEO of RealSupport Inc., a leading real estate virtual assistance company.
As Carrie and her team will tell you, responding to real estate leads fast and keeping clients in the know is a whole lot easier with a good real estate contact management system, like IXACT Contact.
Enjoy the article:
In our online culture today with trying to keep up with our social media, marketing, blogging and a myriad of other tasks, it can be easy to forget the key to our success: our clients.
As real estate agents, you’re constantly being pulled in … (5 comments)

Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

More about me…

IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

Email Me

Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.




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