real estate contact management software: How to Find Quality Real Estate Leads - 01/28/15 04:40 AM
Is real estate lead generation one of the primary things on your mind when it comes to your business? If so, you’re not alone. Considering the average REALTOR® gets only 12 leads per year, it’s no wonder many agents are researching ways to obtain more high quality real estate leads.
In this blog post, I’ll share some valuable real estate lead generation ideas and examine the tips and tricks for how an agent can get more quality leads.
First Things First, What Exactly is a Real Estate Lead?
Simply put, a lead is the name and contact information for someone who … (0 comments)

real estate contact management software: 4 Real Estate Drip Campaigns - 09/25/14 02:19 AM
In today’s blog post I’m going to outline four greatreal estate drip campaigns that you can use to nurture all of the leads and past clients in your database. This way, your contacts will use you for all of their real estate needs and refer you to their friends and family for years down the road.
If you’re not using real estate drip campaigns already, start by selecting an easy to use and robustreal estate contact management software, like IXACT Contact, that has the campaigns I discuss in this article pre-loaded into your account. You should also be able to create your … (0 comments)

real estate contact management software: Build Lifelong Relationships in Real Estate by Getting Personal - 09/02/14 01:13 AM
Many agents already know that it takes less time and money to retain existing clients than to acquire new ones. What a lot of REALTORS® don’t know is how to keep good clients after the transaction is complete. Well, with a great real estate contact management software and some best practices in mind, it’s pretty easy.
Maintaining client relationships takes time and effort. It also requires getting a little bit personal!
Dale Carnegie once said, “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.”  How emotional is your “Just Sold” postcard? Your clients might remember you when … (7 comments)

real estate contact management software: IXACT Contact Joins Zillow’s Tech Connect Program - 06/12/14 12:58 AM
We’re excited to announce our partnership with Zillow!
As part of their Tech Connect Program, REALTORS® can now automatically flow all of their Zillow leads into IXACT Contact’s real estate contact management software! And it’s not just contact details that get captured, it’s also property information and buying preferences, including location, bedrooms, bathrooms, min. price, max. price, and lot size.
But that’s just the beginning. With IXACT Contact’s advanced lead management automation features, these leads can be automatically assigned to a specific group, a drip email nurture campaign, and to the professionally designed and written monthly e-Newsletter that IXACT Contact provides free … (0 comments)

real estate contact management software: 3 Ways Technology Helps You Become a Superstar Real Estate Agent - 05/22/14 06:03 AM
There are a multitude of ways technology can help you take your business to the next level and build your reputation as a top-notch REALTOR® – an agent that people love to refer to those they know. Here are three ways you can use your real estate CRM to generate quality leads, convert your leads into listings, and foster that sought-after referrals-based business.
1. Technology helps you know more about your prospects and clients. 
By capturing information that people share about themselves in your real estate CRM, you’re able to leverage that information to keep in touch and build relationships over time.  Here are … (2 comments)

real estate contact management software: Are You Making These 5 Fatal Real Estate Email Marketing Mistakes? - 05/16/14 01:59 AM
Do you want to make sure you’re following key real estate email marketing best practices?
Are you wondering if there’s anything you should be doing differently?
Below are five fatal email marketing mistakes that we see some agents making:
1.  All about you or what you’re selling
You need to make sure the “WIIFM” is clear, which stands for “What’s in it for me?” For example, if you’re sending out a Just Listed e-Flyer from IXACT Contact’s real estate email marketing template library, you need to convey why the recipient may be interested in the property, what separates it from all the others, … (0 comments)

real estate contact management software: Who Should I Add to My Real Estate CRM? - 05/13/14 02:15 AM
Today’s blog post is by leading real estate sales trainer, Bruce Keith. Bruce is an IXACT Contact partner and founder of Bruce Keith Results. Enjoy:
Here’s a question most Salespeople wrestle with… “I just spoke with the Johnsons, I never met them before – should I add them to my real estate contact management software?” Before you answer that question there is a more fundamental question that you need to consider: “What is the purpose of having a real estate database?”
It boils down to this… people will typically do business more comfortably with those they know, like, and trust. The more … (0 comments)

real estate contact management software: Have You Mastered Relationship Building? 4 Amazing Tips - 05/08/14 06:10 AM
Here are four great tips for building strong, lifelong relationships with everyone in your real estate database. Remember, forging lasting relationships with your sphere of influence (SOI) is the key to developing that coveted referrals and repeat business.
1. Use a real estate contact management software
The starting point to building a referrals-based business and strong relationships with your leads and clients is to sign up for and use a real estate contact management system. It is also what will make it easy for you to carry out the tips discussed in this article.
The software will let you manage all of your contacts, … (0 comments)

real estate contact management software: Embracing Technology Doesn’t Make You a Robot - 04/17/14 12:46 AM
I recently came across a great article in REM Magazine by Ontario Real Estate Association president, Phil Dorner. He discusses the role technology can play in real estate sales and the impact it can have in helping agents soar to new heights. Should you embrace technology? Dorner firmly believes so but is careful to point out that technology is not the “be all end all;” you need to still make “face time”, build trust with your clients and prospects, and practice effective communication.
Dorner is right. Some REALTORS® shy away from technology because they feel that the traditional ways of marketing themselves, staying … (5 comments)

real estate contact management software: 4 Amazing Ways to Grow Your Real Estate Database - 01/21/14 03:14 AM
If you think about it, your real estate contact management database is the only tangible asset that you, as a REALTOR® have so naturally it should be your most valuable business asset. Having a large database filled with quality contacts that you nurture over time will lead to a steady flow of referrals and repeat business.
Building Your Real Estate Database
Here are four ways to build your database and get your real estate contact management system working for you:
1. Add people from your personal and professional network to your real estate database
Is everyone you know in your database? They should … (2 comments)

real estate contact management software: [Infographic] Do I Really Need a Real Estate Agent? - 01/20/14 05:20 AM
Check out this infographic created by The Hoffman Group in Myrtle Beach, South Carolina.  Be sure to share this one using the social media icons to the left of this blog post and at the very end of the post. Real estate agents wear many hats and do a whole lot more than your real estate leads and clients may think. IXACT Contact tip: use a real estate contact management software to stay organized and in control. Automatic prompts help you ensure nothing ever falls through the cracks or gets missed.
Some of the tasks agents need to do on a daily or weekly basis:

real estate contact management software: Satisfied Customers to Loyal Customers – Your Key to Real Estate Sales Success - 12/31/13 03:25 AM
In this blog post, top real estate virtual trainer and IXACT Contact affiliate, Pamela Cendejas, explains how to turn satisfied customers into loyal ones – the kind of clients who bring you referrals and repeat business, year after year.  As you’ll read, communication and keeping in touch is key.  Be sure to use your real estate contact management software to take a multi-channel communications approach and automate some of the work involved in maintaining contact and building long-term relationships with your sphere of influence.
Enjoy the article:
In your business approach, do you strive to have satisfied customers or are you going beyond “satisfied” to … (0 comments)

real estate contact management software: What You Wear Matters More Than You Might Think When It Comes to Getting Real Estate Leads - 12/10/13 12:43 AM
You need some landscaping done, so you start looking for the right professional for the job.
You meet two potential contractors.
The first greets you wearing jeans and a dirty t-shirt. The brochures he shows you are dog eared. His truck is old and caked in dirt. Although he may be a skilled contractor, he doesn’t look like he cares about details or is a particularly successful businessperson.
The second contractor, by contrast, looks like the picture of success. He’s well groomed and friendly. His truck is tidy and has a professional-looking sign on the door. The brochures, samples and other … (2 comments)

real estate contact management software: Use Social Media to Stay in Touch with Past Clients - 12/03/13 03:46 AM
Facebook… Linkedin… Twitter… If you’re not already active on these websites, you’ve certainly heard about them. Social media is an effective way of staying in touch with friends, colleagues and clients online.
Chances are, many of the contacts in your real estate contact management software— your prospects, past clients, business-to-business referral sources — already have accounts on some of these sites. So it makes sense for you to utilize social media to help stay in touch and build loyalty.
You don’t have to be a social media expert to create and use a social media account. However, by simply having a Twitter … (0 comments)

real estate contact management software: [Infographic] Why Do Real Estate Agents Make So Much Commission? - 11/05/13 02:20 AM
Check out this great infographic (below) by Diggsy, a real estate search engine. Many people underestimate all the work REALTORS® have to do on a daily basis and/ or believe (wrongly so) that agents are overpaid. This is a good one to share on your social networks (share buttons are at the end of this blog post)!
We particularly like the blurb at the bottom of the infographic: “Selling your home is one of the biggest transactions you will ever be involved in. Trust a professional, knowledgeable real estate agent to handle it. You might think the commission is a lot to … (0 comments)

real estate contact management software: Quiz: What’s Your Email Marketing Aptitude? - 10/17/13 12:36 AM
A good REALTOR® also needs to be a good marketer. And just like using a real estate contact management software, email marketing should be an important component of every agent’s mar
keting plan. If you’re not sending an e-Newsletter, taking advantage of drip marketing campaigns, or sending out Just Listed/ Just Sold e-Flyers, you’re missing great opportunities to stay in touch with past clients, convert leads into clients, and get more referrals.
Take the quiz below to learn your real estate email marketing aptitude. If you’re not too email marketing-savvy, or you aren’t doing much of it at this point, this quiz will … (5 comments)

real estate contact management software: How a Real Estate Contact Management Software Will Help You Grow Your Sphere of Influence (SOI) - 10/15/13 04:01 AM
In real estate, it’s hard to generate high quality leads and grow your real estate database. If you’d like to expand your sphere of influence (SOI), a real estate contact management software can help.
In real estate, there are a number of ways to grow your real estate SOI.
One way is through hosting events like a client appreciation nights. Another way is through sponsoring a local sports team or organization in your community. Both of these activities help spur positive word of mouth about you and your services. With a real estate contact management software, you can plan, schedule, and organize these events … (2 comments)

real estate contact management software: 5 Tips for Guaranteed Real Estate Email Marketing Success - 09/19/13 12:30 AM
Check out this great blog post by superstar real estate personal assistant and IXACT Contact affiliate, Pamela Candejas. In this post, Pamela discusses five real estate email marketing best practices.
One of the reasons we’re sharing this article is because the Customer Support Team here at IXACT Contact often gets asked by REALTORS® what they can do to maximize their email deliverability and improve the effectiveness of their campaigns. One point that Pamela mentions is to take a look at your email statistics. Remember, IXACT Contact is the only real estate contact management software with Email Campaign Reporting functionality.
Email marketing is a cost-effective … (3 comments)

real estate contact management software: Convert More Leads into Listings with a Real Estate Contact Management Software - 09/18/13 04:49 AM
You’re likely getting some real estate leads, and that’s a good start. You may or may not have a real estate contact management software. Now you want to make the most of these leads and maximize the likelihood that they become clients, right?
And perhaps you need some help managing these leads and keeping in touch with them over time. After all, you’re a busy REALTOR® and are doing the best you can do with the tools you have.
Frequently, you may get a lead that’s not yet ready to buy or sell, or that lead for some reason ends up doing business with … (0 comments)

real estate contact management software: 10 Ideas for Real Estate Sales Success - 09/12/13 06:49 AM
In this blog post, Bruce Keith, the “Results Coach” shares some awesome best practices for running a successful real estate sales business. A lot of what Bruce suggests ties back to effective contact management. If you’re not using a real estate contact management software to store all of your clients and leads, and nurture them over time, you’re missing the boat.
Your sales engine needs to run smoothly. If there is sand in your gearbox, the engine doesn’t run very well. The alternative is to add oil periodically to keep things fresh and clean and running smoothly. How often do you add … (4 comments)

Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

More about me…

IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

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Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.




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