real estate crm: Real Estate Marketing: What Makes Our Real Estate CRM’s Email Templates Unique, Not Canned
- 03/27/12 12:59 AM
One of the reasons you may be thinking about signing up for a real estate CRM (CRM stands for customer relationship management if you’re wondering), is because it comes with email templates you can use to send to your real estate leads and /or clients, right?
Perhaps you want to ramp up your real estate marketing, assign your leads to drip marketing campaigns and/ or send your clients impactful and effective marketing emails.
But there’s one problem: you’re worried that the email templates in the real estate CRM are canned. You’re concerned that they may be poorly written and sound generic and impersonal.
This is a … (2 comments)
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real estate crm: An Amazing Way to Discover Your REALTOR® Reputation
- 03/22/12 12:14 AM
“I think my real estate reputation is pretty solid,” says Hank, a real estate agent in Cleveland, Ohio. “My track record is excellent and I treat clients very well.”
That may be true. But how does Hank know for sure?
For that matter, how do YOU know for sure that clients think of you as the helpful, knowledgeable REALTOR® — the kind that they wouldn’t hesitate to refer to their friends and colleagues?
The only way to know for sure is to conduct a survey of your Realtor reputation:
How to Conduct a Realtor Reputation Survey: You can collect the information in a … (0 comments)
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real estate crm: Do You Have a Healthy Real Estate Contact Management Database?
- 03/15/12 01:22 AM
The below article is a re-blog by Real Estate Coach Bruce Keith. The article underscores what can happen for Realtors who embrace real estate contact management in their business. If you’re using IXACT Contact’s real estate CRM on a daily basis, your contact with clients will become more meaningful and productive, your database will continue to grow, and you’ll see an increasing amount of referrals flow your way.
Bruce’s article is below:
WATERING YOUR GARDEN… for most Salespeople their most valuable asset is their Database… you know, your list of Past Clients and Centers of Influence. For obvious reasons it is your “most valuable asset” because of … (2 comments)
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real estate crm: Give Your Real Estate Contact Management Database a Check-Up
- 03/13/12 12:29 AM
You take your car in for regular maintenance so that it continues to run smoothly. You take yourself in for regular check-ups to make sure you remain healthy and energetic. So, why don’t you take your business in for a check-up to make sure it’s running efficiently and profitably?
Conducting regular check-ups is an important part of running a successful business, especially if you’re a REALTOR®.
Here’s something else you should check-up regularly: your real estate contact management database.
Your Real Estate Contact Management Database also Needs a Check-Up A healthy, up-to-date database is a must. In fact, according to The Referral & Repeat Marketing Book, “The … (1 comments)
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real estate crm: The Biggest Failure of the Real Estate Industry – Communication
- 03/08/12 01:20 AM
This is a re-blog from an article written by Lani Rosales of AGBeat. It underscores the importance of communication and how it directly impacts client satisfaction. As one of the key benefits of using a real estate CRM is the ability to ensure you’re keeping in touch and communicating appropriately with your clients and prospects, this article was particular fitting for a re-blog.
With your IXACT Contact real estate contact management software, you can plan and schedule “keep in touch” activities with your contacts, from quarterly keep in touch calls, to a monthly e-newsletter to a client appreciation night. And with … (2 comments)
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real estate crm: Do You Know Where Your Business is Coming From?
- 03/06/12 12:51 AM
Quipol
Curious as to what others have to say?
Share this blog post with them or suggest it on ActiveRain!
… (2 comments)
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real estate crm: How Many Real Estate Leads Can You Handle?
- 03/01/12 02:49 AM
How many real estate leads can you diligently follow-up on over the course of a week?
Five? Ten? Twenty?
When it comes to real estate leads, are more always better?
You may believe the more the better, but it’s the quality of the leads you call that will have the biggest impact on your income and career.
Think about it. If you chase down twenty real estate leads and nineteen of them are dead ends, you will have wasted a lot of time and, perhaps, a lot of money too.
On the other hand, if most of those real estate leads are genuine prospects — the kind … (5 comments)
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real estate crm: Using e-Newsletters to Keep in Touch and Propel Your Business Growth
- 02/22/12 11:49 PM
Sending out a monthly e-Newsletter is one thing that you, as a REALTOR®, can do to stay in touch with prospects and clients over time. In fact, it should be an important part of your real estate marketing strategy. Later in this article, I'll talk about how your real estate contact management system can help with this.
Here’s a good plan for deciding exactly who in your database to send out an e-Newsletter to: categorize your database (group your contacts) by A-List, B-List, and C-List. Your group of A-List contacts will be comprised of mostly past clients who you value the most (perhaps they’ve given … (5 comments)
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real estate crm: The Key to Being a Confident, Successful REALTOR®
- 02/14/12 01:56 AM
It’s no secret that confidence can have a dramatic impact on your performance in your real estate sales career. When you’re feeling self assured, you follow-up on real estate referrals and real estate leads more effectively, make better presentations, get more things done, and close more deals.
However, we don’t always feel the same level of confidence at every moment of every day. Like a barometer, it goes up and down.
For example, what is your level of confidence right now, on a scale of one to ten?
Is it a five? A nine?
It can be inconvenient – to say the least – when your … (0 comments)
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real estate crm: IXACT Contact Releases Exclusive Email Templates into Its Real Estate CRM to Make You Stand Out!
- 02/08/12 03:30 AM
With these new templates there’s no longer any reason to pay for two separate systems – a real estate CRM and an email marketing system. IXACT Contact is BOTH in one! Email marketing is a very powerful marketing tool for REALTORS® as it is fast and inexpensive. But in order to be effective, your email marketing has to be both professional and highly personalized. The new pre-designed email templates in our real estate contact management system look great and get attention. And best of all, we’ve done the design work for you, so they’re a snap to create! Just add your … (1 comments)
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real estate crm: Effective Real Estate Marketing: 3 Simple Steps to a Successful Referral Appreciation Program
- 01/31/12 02:09 AM
When you receive a referral from a past client, of course you say, “Thank you.” But is that enough?
According to real estate sales experts, the number one reason why people fail to recommend a REALTOR® more than once is that they feel their first referral was not fully appreciated.
You need to make sure that everyone who recommends you or sends you a referral understands that you value loyalty.
And the best way to value your client’s loyalty is through a Referral Appreciation Program. A referral appreciation program is a vital component to an effective real estate marketing plan.
While the name may sound intimidating, this … (5 comments)
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real estate crm: Are You Embracing or Resisting Change?
- 01/26/12 04:16 AM
This week I've decided to share a video on my blog with you of a speech by Dave Liniger, RE/MAX Chairman and Co-Founder. Liniger was recently named the “People’s Choice Most Influential Real Estate Leader” by Inman News. As you’ll see below, what Liniger discusses heavily relates to the importance of using a real estate CRM.
Liniger makes a number of key points. He says that change is accelerating at a faster and faster pace and that we need to embrace this change. He mentions that two or three years ago many of us never heard of an iPhone or knew even what an … (2 comments)
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real estate crm: The Secret Formula for Getting More Done in Less Time
- 01/24/12 05:39 AM
Most books on time management teach us to focus only on activities that are important or urgent.
This is the so-called “ABC priority approach” where you focus on the ‘A’ priorities first, then the ‘B’s, and finally the ‘C’s.
The ‘C’ list often includes little things, such as updating a contact profile of a lead in your real estate CRM, or calling to book a follow-up dental appointment. You know – the activities that are not highly urgent and can wait until later.
The problem is, “later” never comes. And all your little tasks begin to pile up. Fast.
It’s very difficult … (0 comments)
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real estate crm: Sitting Down with Lauren Carlson, CRM Analyst at SoftwareAdvice.com
- 01/17/12 04:48 AM
Lauren Carlson is a CRM Analyst at Software Advice, a leading CRM software comparrison review website in North America. Software Advice is often referred to as the authority on software selection and just last year alone helped over 25,000 people and organizations find the right software. Click here to see IXACT Contact’s profile on Software Advice and read the amazing reviews on IXACT Contact’s real estate contact management and email marketing system.
Lauren is an expert on CRM (customer relationship management) solutions and has an extensive knowledge on real estate CRM in addition to CRM systems geared towards a number of other large verticals. Lauren has a particular interest in sales … (1 comments)
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real estate crm: The Ultimate List of Real Estate Marketing Resources
- 01/12/12 06:22 AM
At IXACT Contact we’ve compiled a list of what we think are the best free real estate marketing resources around. Take a look. We hope you find them helpful!
Match Your Marketing to Your Skill Set When it Comes to Email Marketing, Are You a Surgeon or a Dump Truck? ME? Cold Call? You’re Kidding, Right? Ridiculously Simple Way to Revitalize Your Real Estate Marketing Profiting From the Shift in Real Estate Marketing: Online Marketing Strategies for Real Estate Agents Real Estate Marketing Made Easy: Top Five Ways to Keep in Touch With Past Clients Marketing to the New Generation Real … (3 comments)
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real estate crm: 3 Surefire Ways to Ensure Your Real Estate Marketing Emails Get Through
- 01/10/12 06:51 AM
Email marketing (including all drip marketing campaigns you send through your real estate contact management system) is an important part of your real estate marketing strategy, but you’re worried that fewer and fewer of your emails seem to be reaching your clients.
Is this you? As spam and junk mail filters get ever stronger, email deliverability is becoming a big issue for an increasing number of real estate sales professionals.
So what’s the solution to this real estate marketing conundrum? Here are three things you can do that will help:
1. Ask your client or prospect to “whitelist” you.
This will make sure that your emails don’t get routed … (0 comments)
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real estate crm: The Fastest Ways to Build Up Your Real Estate Contact Management System
- 12/29/11 05:07 AM
Your database/ your real estate contact management system of past clients, hot prospects and business-to-business referral sources is your most valuable business asset. The more clients, real estate leads, and quality contacts in general that you have in your database, the more repeat business and referrals you’re likely to get (assuming, of course, you communicate with those contacts in just the right ways).
But what if you don’t have enough contacts in your real estate CRM?
Here are some ways to rapidly add more names:
1. Your personal and professional network
Chances are, you know more people than you think you do.
Make a list … (3 comments)
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real estate crm: Free Real Estate CRM from Your Office?
- 12/22/11 06:47 AM
Here’s the scenario. Your brokerage or office provides you with a real estate contact management (CRM) system for free. What a sweet deal, right?
Not so fast. If you go this route, you may be setting yourself up for serious headaches and a potential disaster down the road. Here’s why.
The first challenge is that if you ever decide to change brokerages, you’ll have to move your data over from your office system to a brand new system. Can you easily export your data out of the system and are the fields set up so they can easily transfer over?
Secondly, you’ll have to re-learn … (2 comments)
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real estate crm: Polling time!
- 12/20/11 04:50 AM
Quipol
… (0 comments)
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real estate crm: 2011 Home Seller Profile – 11 charts on seller trends
- 12/13/11 06:11 AM
The below is a re-blog from an AGBeat article that was very recently published. It presents some important information from the National Association of REALTORS®. There are three key takeaways from this data:
Exhibit 7-1: Most people find their REALTOR® though a referral or used the agent they worked with previously:
1) You should invest far more money and time keeping in touch with your database of past clients and referral sources than on your website and other advertising. Practicing effective contact management using a good real estate CRM such as IXACT Contact will deliver 15 TIMES the business of your website and advertising.
Exhibit 7-2: Most people have … (3 comments)
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One of the reasons you may be thinking about signing up for a real estate CRM (CRM stands for customer relationship management if you’re wondering), is because it comes with email templates you can use to send to your real estate leads and /or clients, right?
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