real estate crm: Give Your Real Estate Database a Health Check: 4 Simple Steps
- 08/21/14 12:38 AM
For 99% of salespeople, the most productive source of business is their personal database (those who know, like, and trust them).
These people may have done business with you or they may have not. Regardless, they likely send business your way. It’s logical to think that the bigger the list, the more business you get. But this is not always true. You still have to call your contacts every 90 days and ask for business (“Who do you know that needs my help…etc.?”).
Here’s the acid test question: Aren’t there some people on your list that you do not want to call … (3 comments)
|
real estate crm: Contact Management for Real Estate Agents: 3 Essential Elements to Success
- 08/19/14 01:23 AM
A lot of REALTORS® aren’t aware of important best practices when it comes to real estate contact management. Agents who excel in effective contact management forge strong relationships with their sphere and get the vast majority of their business from past clients in the form of repeat business and referrals. In this blog post we’ll outline three keys to success when it comes to contact management for real estate agents and actionable insights you can start applying to your business right away.
1. Create a multi-channel keep in touch plan
You can’t overestimate the value of a good, multi-channel keep in touch strategy. … (7 comments)
|
real estate crm: Get Organized in Real Estate with Listing and Closing Activity Plans
- 08/12/14 02:16 AM
Check out the video at the end of this blog post by real estate coach Bruce Keith of Bruce Keith Results. Bruce is a big fan of IXACT Contact and recommends the real estate CRM to all of his coaching clients. In this video he discusses how IXACT Contact’s listing and closing Activity Plans help get you more organized and in control.
Listing and closing Activity Plans come included in IXACT Contact. They are a series of tasks with corresponding due dates. At the right date and time, the REALTOR® CRM will remind you to take specific actions, like install a lockbox, update … (2 comments)
|
real estate crm: 4 Reasons Why Your Real Estate Leads Are Falling Through the Cracks
- 08/07/14 12:36 AM
You likely work hard to generate real estate leads for your business. But once you get the leads, are you doing everything you can to maximize the chance that they convert into clients?
If you’re not making the most of every lead and letting some fall through the cracks, you could be missing out on many easy sales opportunities – “low hanging fruit.”
In this post, we’re going to share four important reasons why your real estate leads may be falling through the cracks.
1. You’re making it hard to contact you/ find your contact details
I’ve been on REALTOR® websites where the … (0 comments)
|
real estate crm: The 3 Best Real Estate Marketing Tools
- 08/05/14 01:54 AM
The best real estate marketing tools aren’t always easy to find. And everyone seems to have a different opinion these days on which ones really are the cream of the crop. In this blog post we’re going to let you in on three tools which we believe are absolutely essential for every REALTOR® which will help take your business to new heights.
1. IXACT Contact – Real Estate CRM
A real estate CRM is the foundation to building a referrals-based business. If you want to stop cold calling and get the majority of your business from referrals and past clients, you … (0 comments)
|
real estate crm: The #1 Rule of Relationship Marketing
- 07/31/14 01:54 AM
Today’s blog post is by Carrie Gable, President and CEO of RealSupport, a leading real estate virtual assistance company. Enjoy:
When you entered the real estate sales business, you were instructed to “get your name out there.” You put your face on business cards, flyers, websites, social media, and park benches. You established your personal brand on all fronts. From there, reinforcing your brand and staying “top of mind” became an ongoing objective.
If only the same emphasis was given to knowing your clients! Relationship marketing requires a mutually-beneficial association. Some agents forget that the number one rule of relationship marketing is … (2 comments)
|
real estate crm: Looking for Real Estate Email Newsletter Templates?
- 07/29/14 04:30 AM
Are you looking for real estate email newsletter templates that’ll help you stand out from the crowd? Position yourself as a home expert? Stay top of mind with your sphere?
In this article we’ll discuss the benefits of email newsletters for REALTORS®, what makes a good e-Newsletter, and how you can get started sending one out with minimal cost and time investment.
Here are three key business benefits to a real estate e-Newsletter:
1. It’s a great way to keep in touch: Keeping in touch helps you build relationships over time and stay “top of mind” with your database. E-Newsletters help to ignite referrals and … (4 comments)
|
real estate crm: How to Get More Referrals from Your Real Estate CRM Database
- 07/22/14 02:14 AM
Want more referrals? Well, there may be more opportunity for referrals than you ever imagined right under your nose.
The key is to focus in on yo
ur “personal circle;” friends, family, and acquaintances who may be willing to recommend you to others.
The average homeowner knows three to five people who will move each year. Let’s crunch the numbers a bit. Assume there are 25 people in your personal circle. If that’s the case, you could get 75 to 125 new referrals per year from the people in your real estate CRM!
Once qualified, you need to take the right approach when … (2 comments)
|
real estate crm: What is the Best Real Estate CRM? 3 Questions to Ask
- 07/15/14 01:40 AM
When it comes to real estate contact management, there are three important considerations to keep in mind. In this article, I’ll discuss what to look out for when in the market for a CRM.
1. What features does it have?
Here are some of the key features you need to make sure the CRM for REALTORS® has:
Comprehensive contact management: Realtor-specific fields in the contact profile, such as mortgage details, birthdates, family members, interests, lead sources, and referrals. These fields are essential for building and maintaining lasting relationships with those in your database.
Also, ensure the real estate CRM will automatically capture … (4 comments)
|
real estate crm: 3 Amazing Customer Service Tips for Real Estate Agents
- 07/08/14 01:38 AM
Excellent customer service is a foundation for referrals, repeat business, trust, and loyalty in your real estate sales career. Here are three ways to ensure you’re on the right track:
1. Be a helpful resource
Are you providing value over time to your database in the form of helpful and interesting information on homeownership and real estate? There are many ways in which you can do this, such as:
Your real estate e-Newsletter (IXACT Contact provides you with a professionally designed and written one each month) Drip marketing campaigns Just Listed and Just Sold e-Cards or e-Flyers Also, be sure to use the … (6 comments)
|
real estate crm: Top 3 Marketing Mistakes Real Estate Agents Make
- 07/03/14 05:25 AM
As a REALTOR®, you have to wear a lot of hats. You may have not received much training in marketing even though it’s a key component of your job. But hopefully this blog post and others on the IXACT Contact Real Estate Contact Management Blog will help you improve and master effective real estate marketing.
Here are three real estate email marketing mistakes agents often make:
1. Sending generic real estate marketing emails
The “Dear Valued Client” approach and emails with no salutation at all or just “Hello” have spammy, batch and blast email written all over them. Who wants to read an … (3 comments)
|
real estate crm: CASL Legislation and Its Implications on Your Real Estate Email Marketing
- 06/19/14 03:51 AM
If you’re a REALTOR® in Canada, you should be aware of Canada’s anti-spam legislation (CASL) and its implications on your real estate email marketing. There are important new CASL provisions that come into effect on July 1st.
You need consent to send email marketing messages to those in your real estate CRM database. Certain messages are exempt from CASL, which you can learn more about here.
There are two types of consent: express consent and implied consent. Express consent is when the recipient either asked to be added to your mailing list or responded affirmatively to the invitation to be on your mailing … (0 comments)
|
real estate crm: Add Social Media Share Buttons to Your Real Estate Email Marketing
- 06/17/14 01:11 AM
Social media can be a powerful way to increase awareness of your services. As a result, you need to be integrating social media into your real estate email marketing.
Social share buttons help you use social media to promote yourself. Sure, having a Facebook page and Twitter profile is great, but there’s more you can be doing.
In other words, you need to give people the ability to share your emails and its content on their social sites, like Facebook, Twitter, and LinkedIn.
The best real estate CRMs, including IXACT Contact, make it easy to do this.
Why is this so important?
If … (2 comments)
|
real estate crm: IXACT Contact Joins Zillow’s Tech Connect Program
- 06/12/14 12:58 AM
We’re excited to announce our partnership with Zillow!
As part of their Tech Connect Program, REALTORS® can now automatically flow all of their Zillow leads into IXACT Contact’s real estate contact management software! And it’s not just contact details that get captured, it’s also property information and buying preferences, including location, bedrooms, bathrooms, min. price, max. price, and lot size.
But that’s just the beginning. With IXACT Contact’s advanced lead management automation features, these leads can be automatically assigned to a specific group, a drip email nurture campaign, and to the professionally designed and written monthly e-Newsletter that IXACT Contact provides free … (0 comments)
|
real estate crm: 8 Incredible Stats about Real Estate Referrals
- 06/11/14 12:11 AM
Recently, Buffini & Company brought some key stats to our attention that we’d like to share with you. All of this information underscores how vital it is to stay in touch with your database and build relationships with those in your real estate sphere of influence (SOI) over time.
1. 82% of all real estate transactions come from repeat and referral business.
- Your database of past clients is your most valuable business asset. What are you doing to nurture it in the long haul?
2. 25% of agents generate more than 50% of their business from repeat clients.
- If you want to be … (14 comments)
|
real estate crm: Why You Need a Real Estate CRM for Your Business
- 06/03/14 12:28 AM
Check out this great video blog from real estate coach Tom Ferry.
Here are some key points Tom highlights in the video:
One of the biggest client complaints is lack of communication and follow-up from their REALTOR®. If you want to provide an exceptional service experience to your clients, a real estate CRM is essential because of the built-in tools that make it easy to remember to follow up with the right people at the right time. Context matters: you need to be sending the right message to the right group (“buckets” as Tom calls them) at the right time. Use a CRM for … (2 comments)
|
real estate crm: Are Your Happy Clients Doing Business With Another REALTOR®?
- 05/29/14 06:05 AM
It has been found that nearly three quarters of clients would use their agent again. However, according to a National Association of REALTORS® study, repeat business accounted for under a quarter of transactions in 2012 for those in the business less than 16 years.
Most clients are happy with the service their agent provided. But because many agents fail to do a good job of staying in touch, these clients don’t use the same agent for their next transaction or refer them very much to friends and family.
The key, of course, is staying in touch and continuing to provide value … (0 comments)
|
real estate crm: Amazing New Email Marketing Enhancements to IXACT Contact’s Real Estate CRM!
- 05/27/14 03:06 AM
IXACT Contact has always been a leader when it comes to powerful email marketing functionality built right into the real estate CRM. But we’ve just taken it a step further with a suite of robust email marketing features that have just been added to the system!
Add social media sharing buttons to any mass email and your monthly e-Newsletter. Copy a webpage version hyperlink of any previously sent email. Schedule any mass email (currently only applies to monthly e-newsletter). Preview a pending scheduled email. Cancel a pending scheduled email. View a previously sent email. Here are the benefits of these new features:
… (2 comments)
|
real estate crm: 3 Ways Technology Helps You Become a Superstar Real Estate Agent
- 05/22/14 06:03 AM
There are a multitude of ways technology can help you take your business to the next level and build your reputation as a top-notch REALTOR® – an agent that people love to refer to those they know. Here are three ways you can use your real estate CRM to generate quality leads, convert your leads into listings, and foster that sought-after referrals-based business.
1. Technology helps you know more about your prospects and clients.
By capturing information that people share about themselves in your real estate CRM, you’re able to leverage that information to keep in touch and build relationships over time. Here are … (2 comments)
|
real estate crm: Who Should I Add to My Real Estate CRM?
- 05/13/14 02:15 AM
Today’s blog post is by leading real estate sales trainer, Bruce Keith. Bruce is an IXACT Contact partner and founder of Bruce Keith Results. Enjoy:
Here’s a question most Salespeople wrestle with… “I just spoke with the Johnsons, I never met them before – should I add them to my real estate contact management software?” Before you answer that question there is a more fundamental question that you need to consider: “What is the purpose of having a real estate database?”
It boils down to this… people will typically do business more comfortably with those they know, like, and trust. The more … (0 comments)
|
For 99% of salespeople, the most productive source of business is their personal database (those who know, like, and trust them).
;)
;)
