real estate crm: Have You Mastered Relationship Building? 4 Amazing Tips - 05/08/14 06:10 AM
Here are four great tips for building strong, lifelong relationships with everyone in your real estate database. Remember, forging lasting relationships with your sphere of influence (SOI) is the key to developing that coveted referrals and repeat business.
1. Use a real estate contact management software
The starting point to building a referrals-based business and strong relationships with your leads and clients is to sign up for and use a real estate contact management system. It is also what will make it easy for you to carry out the tips discussed in this article.
The software will let you manage all of your contacts, … (0 comments)

real estate crm: Top 10 Things All REALTORS® Should Be Doing - 05/06/14 06:24 AM
Here are ten essential things every Realtor should be doing to maximize their business success. Enjoy!
1. Continue to provide value to past clients
The relationship with a client shouldn’t end once the transaction is over. If you want to get referrals and repeat business, you need to continue to stay “top of mind” and provide value. One great way to do this is with your real estate CRM’s professionally written and designed monthly e-Newsletter.
2. Provide one-of-a-kind service
Distinguish yourself by providing a truly top-notch service experience. This means going above and beyond the call of duty and using technology, such as a CRM … (2 comments)

real estate crm: It’s Not Too Late to Get Back in Touch - 05/01/14 03:53 AM
Today’s blog post is by leading real estate sales trainer, Bruce Keith. Bruce is an IXACT Contact partner and founder of Bruce Keith Results. Enjoy:
Do you have anyone in your Realtor CRM (a past client or a lead) that you hesitate to contact because “It’s been so long that I’m embarrassed to follow-up with them.” Do you have anyone like that? Most Salespeople do and the unfortunate part is that because you think that “they might be mad” you just let them slip away and be forgotten.
Good news! Here’s an important truth for you to accept… they are not keeping track of how long it’s been since … (2 comments)

real estate crm: Top 3 Tips to Get More Value from Your REALTOR® CRM - 04/29/14 06:31 AM
If you have a real estate CRM but aren’t using it to its fullest, this article is for you.  To make sure you’re getting maximum value from your Realtor CRM, here are three tips that will help.
1. Call the Customer Support Team to help get you started
IXACT Contact comes with free and unlimited telephone support. If you haven’t done this already and you’re an IXACT Contact customer, you should call our friendly support folks at 1-866-265-6990 and they will help you upload your data into the system, set up your email header and signature, and configure your monthly e-Newsletter.
The Support Reps will … (2 comments)

real estate crm: 3 Reasons Why It’s Critical New REALTORS® Start Using a Real Estate Contact Management System from Day One - 04/23/14 11:07 PM
Are you new to real estate sales?
On the fence about getting areal estate contact management system?
As someone just entering real estate, a great contact management or CRM system should be one of the first things you’ll want to adopt into your business. In fact, it’s essential to starting your career off on the right foot. After all, real estate can be hard, especially when you’re new and building your book of business. Let’s take a look at why a real estate CRM is so critical to success.
Why a Contact Management System for Realtors is Essential
Here are three reasons … (5 comments)

real estate crm: Embracing Technology Doesn’t Make You a Robot - 04/17/14 12:46 AM
I recently came across a great article in REM Magazine by Ontario Real Estate Association president, Phil Dorner. He discusses the role technology can play in real estate sales and the impact it can have in helping agents soar to new heights. Should you embrace technology? Dorner firmly believes so but is careful to point out that technology is not the “be all end all;” you need to still make “face time”, build trust with your clients and prospects, and practice effective communication.
Dorner is right. Some REALTORS® shy away from technology because they feel that the traditional ways of marketing themselves, staying … (5 comments)

real estate crm: IXACT Contact’s REALTOR® CRM Gets New Email and Lead Capture Automation Features - 04/15/14 03:46 AM
With our new Email Correspondence Capture, you can now capture all email correspondence with your clients and prospects right into your IXACT Contact real estate CRM! No more copying and pasting emails into the contact history or having to type in manual notes!
This new feature will help you get more organized and free up time. And next time you’re on the phone with a contact, you’ll benefit from the convenience of being able to see all past email correspondence with them. Now, everything you would need to see about a client or prospect is in one consolidated system – IXACT Contact.
With … (0 comments)

real estate crm: 20 Ways to Make $100K this Year… OR NOT! - 04/08/14 12:58 AM
Jennifer Allan-Hagedorn, a leading real estate coach and author of “Sell with Soul,” prepared a great list of things all REALTORS® should be doing to maximize their business success and build that coveted referrals and repeat business. Jennifer recommends IXACT Contact to all of her clients and would tell you that many of the items on the list below can be achieved just by using a good real estate CRM on a daily basis. Here is Jennifer’s list. Our commentary is in italics.
1. Do you have a photo on your business card? (“To Photo or Not to Photo?”)
2. Do you follow up on … (8 comments)

real estate crm: What’s The Difference Between Hard Email Bounces and Soft Bounces? - 04/04/14 12:43 AM
IXACT Contact is the only real estate CRM that comes withEmail Campaign Reporting; a feature that helps you to identify your hot leads and gives you key insight into how many people opened and forwarded your email and clicked on its links. It also tells you which emails hard bounced and which ones soft bounced so you can clean up the email addresses in your database if necessary. A common question we get asked is “What’s the difference between hard and soft bounces?”
Here’s the deal…
Hard Bounces versus Soft Bounces Hard bounces refer to emails that can’t be delivered due to permanent reasons. … (0 comments)

real estate crm: Top 4 Ways New Agents Can Build Their Database with a Real Estate CRM - 03/26/14 12:01 AM
Are you a new Realtor trying to develop your business?
Are you wondering what role a CRM can play in helping you grow your database?
In this article I’ll explain four great ways you can build your book of business using a CRM for Realtors. With a real estate CRM, you can supercharge your sales success and get more leads than you ever thought possible. Here’s how:
1. Send out an e-Newsletter to those you know
Once you’ve added everyone to your CRM (friends, family, former colleagues, etc.) start sending them a real estate newsletter every month. IXACT Contact’s CRM comes with a professionally written … (0 comments)

real estate crm: 5 Blog Post Topics Agents Can Use and Re-Use All Year - 03/20/14 03:58 AM
Below is a great post on the Trulia pro blog by Tara-Nicholle Nelson. We’ve decided to share it with you today because you can use these great tips Tara discusses not just for blog post ideas but for all the real estate email marketing you’re doing with your REALTOR® CRM. IXACT Contact’s Realtor CRM, for example, comes with a professionally designed and written monthly e-Newsletter, blank e-Newsletter templates that you can put your own content and images into, as well as Just Listed and Just Sold e-Cards and e-Flyers.
Blogging and email marketing should both be a part of your marketing plan … (2 comments)

real estate crm: Won’t Technology Suck Up My Time, Not Free Up More Time? - 03/18/14 01:27 AM
This is a common misconception we hear at IXACT Contact. The reality is that core technologies, such as a CRM for REALTORS® will free up time for you, and actually give you more “face time” with your clients, not less!
The main reason is that CRMs are designed to help you stay in touch easily and consistently. Most Realtors don’t have memories like an elephant so they need a system where they can plan and schedule out their touch points and then get automatic reminders.
A CRM for Realtors can prompt you to wish a contact a happy birthday or home purchase anniversary, … (4 comments)

real estate crm: Real Estate CRMs Versus General-Purpose CRMs - 03/11/14 04:23 AM
Wondering what’s the best CRM for real estate?
Unsure of the difference between a generic CRM and a real estate CRM?
Think all CRMs are created equal?
Why a Real Estate CRM is so Important
Let’s face it, there are a lot of CRM options out there. But not all of them are created equal, especially when thinking about the unique needs of REALTORS®. Real estate agents need a system specifically designed for them; they need a real estate CRM, not just a general-purpose one.
A real estate CRM, such as IXACT Contact, is designed from the ground up particularly for you, as a … (0 comments)

real estate crm: “By Popular Request” IXACT Contact Delivers 3 Great New Features - 03/06/14 01:54 AM
IXACT Contact real estate CRM just released three new features that are designed to help save you time and get more organized than ever before.
Here are the three new enhancements and how they benefit you:
Contact-Level Document Storage: Whereas IXACT Contact’s document storage was previously tied to transactions, now you have the ability to store documents within a contact’s profile; these documents don’t have to be transaction related but can be appraisals, contracts, floor plans, buyer agency agreements or anything else that belongs in the contact’s profile. Storing ALL documents relating to clients/prospects helps you stay organized and in control, and helps … (2 comments)

real estate crm: Quiz: How Much Do You Know About Getting Client Testimonials? - 03/04/14 02:15 AM
Take this quiz to learn if you’re doing all you can to maximize the number of testimonials you get; how much do you reallyknow about getting client testimonials? At the end of the quiz, add up your “True” answers and see how well you did! Keep in mind that a real estate CRM is essential to helping you do many of the below items.
1. I have a blurb in my signature that lets my clients and prospects know I value testimonials T/F
2. I look out for positive comments I get via email exchanges and politely ask if I can use certain comments … (3 comments)

real estate crm: Get More Organized: The Ultimate Checklist! - 02/13/14 01:27 AM
Is organization an area you wish to improve in? If so, check out this awesome checklist on ways you can take your organization and time-management skills up a couple notches.
Using my real estate CRM, I assign listing and closing Activity Plans to my transactions. I use an integrated calendar and task list. My CRM sends me email alerts when I need to meet with a client or prospect or give them a call. I manage all of my client and prospect contact data in one central location. I leverage the built-in Business Directory in my real estate CRM to organize, manage, … (2 comments)

real estate crm: Agents Only Get 12 Leads a Year - 02/12/14 02:40 AM
Focus on relationship building and your real estate email marketing and you might be better off. Lund will explain why in the article.
Enjoy the article:
Returning from the Real Estate Connect Conference (aka Inman NYC), you would think that any agent or broker who is not 100% dedicated to cultivating the online customer is doomed. Yet surprisingly, nothing could be farther from the truth. In fact, if you read between the lines of a recent press release from Realogy, the global leader in size for a real estate group, your take away might be that online marketing and lead generation … (0 comments)

real estate crm: Win 10,000 Free Mass Emails from IXACT Contact Real Estate CRM! - 02/06/14 03:58 AM
Right now, you can win 10,000 free mass emails from IXACT Contact real estate CRM by simply going to our Twitter page and retweeting out our offer here. If at least twenty people retweet our offer, each person who participated will win the 10,000 free mass emails!
It’s as easy as that! Click here to learn more!
And, IXACT Contact is currently running another marketing campaign on Facebook, where you can take part in a poll for a chance to win an Apple TV!
  FREE 5 Week Trial Sign up for a FREE 5 week trial of IXACT Contact's Real Estate CRM now! IXACT … (1 comments)

real estate crm: Win an Apple TV from IXACT Contact! - 01/23/14 12:32 AM
To enter to win one of two apple TVs simply go to our Facebook page and answer the following question: What’s the most important benefit to you from a real estate CRM? You’ll choose an answer from the drop down list provided.
“We know from past sweepstakes we’ve done that Apple TVs are a “cool tool” people love so we decided to give away a couple this month on our Facebook page,” said Rich Gaasenbeek, Vice President, Sales and Marketing, IXACT Contact.
“This is an important promotion for us because we’re asking for feedback from REALTORS® on what motivates them to use a … (0 comments)

real estate crm: 5 Ways to Use Your Real Estate CRM to Get Noticed - 01/08/14 11:39 PM
As a REALTOR®, how do you differentiate yourself from a crowd of lookalikes? Along with many other things, a real estate CRM can help you get noticed, build relationships with your sphere of influence (SOI), and position yourself as an expert in your field – someone who buyers and sellers would love to work with.
So, here are five ways you can use your CRM to get noticed:
1. Send out a monthly e-Newsletter
A great monthly e-Newsletter will help you establish trust, credibility, and expertise with real estate leads and clients. And of course, it’s a fantastic way to stay in touch … (6 comments)

 
Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM)

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

More about me…

IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.


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