real estate email marketing: Marketing Automation Mistakes That Will Hurt Your Real Estate Business
- 01/13/17 07:28 AM
While we haven’t quite gotten to the point of robot personal assistants (remember Rosie the robot maid on the Jetsons?) technology has added a lot of features to make our lives easier.
For real estate professionals, this technology has taken form in several different ways you can automate your business. When you’re not bogged down by administrative tasks, or overwhelmed by dozens of sticky note reminders, you have more time to focus on what you do best: helping clients buy and sell homes.
If you aren’t taking advantage of marketing automation opportunities, you may be losing valuable time. Even worse, you might be … (2 comments)
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real estate email marketing: Why Your Real Estate Email Marketing Is Failing
- 09/27/16 02:21 AM
In spite of all the new digital advertising opportunities available, email marketing continues to be the most powerful, cost effective way to generate and nurture real estate leads. In fact, according to a study completed last year by DMA National, email has an average ROI of $38 for every $1 spent!
It’s clear that email is an effective way to reach your real estate leads and past clients. It’s affordable, keeps you top of mind, builds rapport and reminds your contacts of who you are and how to get in touch with you.
If your real estate email marketing isn’t performing as well as … (5 comments)
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real estate email marketing: 15 Email Marketing and Copywriting Tips REALTORS Must Know
- 06/15/16 01:29 AM
Most REALTORS® know that email marketing is a sure way to connect with clients and prospects because it's the platform most contacts use multiple times a day. Although your clients are likely to receive your emails, the process requires a bit more activity on your clients' end. They need to first open the email, decide if they want to learn more about you and what your offering, and in best case scenario, act on the email's call-to-action. The more prospects that click the call-to-action, the more your prospects are engaged and interested in your business and are likely to become future leads. Here are the top 15 copywriting and email marketing … (2 comments)
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real estate email marketing: 6 Ways to Improve Your Real Estate Email Marketing
- 11/05/15 12:17 AM
If you’re not seeing results with your real estate email marketing, it’s time to ask yourself a question. When is the last time you updated your email marketing strategy?
To keep your audience interested in your messages, and engaged with your brand, it could be time to shake things up! To help you, we’re sharing email marketing tips from Trish Barry of Mastermind Consulting, along with our own suggestions!
1. Sharpen up your subject lines.Subject lines that are too long and too generic are easily ignored. Think about your own email Inbox for a moment; you tend to open messages that are important, … (0 comments)
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real estate email marketing: Real Estate Email Marketers, Rejoice – Americans Are Email Obsessed!
- 10/09/15 01:40 AM
There’s good news for real estate email marketers - Americans are obsessed with email! A study by Adobe Systems, recently published in Forbes magazine, states that adults spend over 6 hours a day checking email. Study participants say they check email “around the clock.”
And if you thought email wasn’t hip enough for Generation Y, guess again! Millennials check email more frequently than Generation X or Boomer users.
Email obsession knows no boundaries. 90% of the study participants check personal email while at work – and check work email on personal time. Sneaking a peek at email is an irresistible urge, and is often done in the midst of … (0 comments)
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real estate email marketing: Effective Email Marketing for Real Estate Sales Reps
- 06/21/15 11:37 PM
This post first appeared on REM Online. See the original article here.
Most sales reps know that one of the keys to long-term success is to keep in touch with prospects and past clients. But when you’re pulled in a thousand different directions, keep-in-touch marketing can be one of the first things to suffer. Email marketing to the rescue!
Recent studies continue to prove that email is one of the most powerful and cost-effective marketing strategies available, with a far higher ROI than media darlings such as social media marketing.
According to a study by McKinsey, conversion rates to purchase are three times higher with … (0 comments)
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real estate email marketing: What is Real Estate Drip Email Marketing?
- 02/16/15 10:26 PM
While a dripping faucet may be a hassle in the kitchen, drip marketing is actually a wonderful thing for your real estate business! Do you keep in touch with your database on a regular basis, reminding your contacts that you’re available when they’re ready to buy or sell a home? One of the easiest and most effective ways to keep in touch and build relationships with your leads is through drip email marketing (also known as Email Activity Plans).
What is Drip Marketing?
Much like the regular “tap, tap, tap” of a faucet, drip marketing is a communication strategy where you … (0 comments)
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real estate email marketing: Real Estate Email Marketing: Deciphering the Data
- 10/16/14 02:57 AM
Email marketing campaigns are a great way for REALTORS® to stay in touch with their clients. But do you know how your campaigns are performing? More importantly, do you know how to use that data to further enhance the performance of your current efforts?
Deciphering the data behind a real estate email marketing campaign isn’t difficult. Just by understanding the potential the statistics your email sending platform can provide, you can uncover easy opportunities for enhancing your current efforts.
Here are some key email marketing data points and how you can best use them:
Total Opens: Do you notice that certain emails generate higher … (2 comments)
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real estate email marketing: 3 Ways to Express Personality in Your Real Estate Email Marketing
- 07/17/14 04:20 AM
Today’s blog post is by leading real estate virtual assistant, Pamela Cendejas. Pamela is an IXACT Contact partner and founder of Second Self Virtual Assistance. Enjoy:
You can always tell a good author by the descriptive details of their characters. As you read, the players come alive and you’re able to imagine how they look and what their voices sound like. The same should be true with your email. Your readers should be able to feel like they’re getting to know “the real” you.
Here are three simple-to-do ideas you can put into action to express your own personality in your real estate … (0 comments)
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real estate email marketing: Top 3 Marketing Mistakes Real Estate Agents Make
- 07/03/14 05:25 AM
As a REALTOR®, you have to wear a lot of hats. You may have not received much training in marketing even though it’s a key component of your job. But hopefully this blog post and others on the IXACT Contact Real Estate Contact Management Blog will help you improve and master effective real estate marketing.
Here are three real estate email marketing mistakes agents often make:
1. Sending generic real estate marketing emails
The “Dear Valued Client” approach and emails with no salutation at all or just “Hello” have spammy, batch and blast email written all over them. Who wants to read an … (3 comments)
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real estate email marketing: CASL Legislation and Its Implications on Your Real Estate Email Marketing
- 06/19/14 03:51 AM
If you’re a REALTOR® in Canada, you should be aware of Canada’s anti-spam legislation (CASL) and its implications on your real estate email marketing. There are important new CASL provisions that come into effect on July 1st.
You need consent to send email marketing messages to those in your real estate CRM database. Certain messages are exempt from CASL, which you can learn more about here.
There are two types of consent: express consent and implied consent. Express consent is when the recipient either asked to be added to your mailing list or responded affirmatively to the invitation to be on your mailing … (0 comments)
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real estate email marketing: Add Social Media Share Buttons to Your Real Estate Email Marketing
- 06/17/14 01:11 AM
Social media can be a powerful way to increase awareness of your services. As a result, you need to be integrating social media into your real estate email marketing.
Social share buttons help you use social media to promote yourself. Sure, having a Facebook page and Twitter profile is great, but there’s more you can be doing.
In other words, you need to give people the ability to share your emails and its content on their social sites, like Facebook, Twitter, and LinkedIn.
The best real estate CRMs, including IXACT Contact, make it easy to do this.
Why is this so important?
If … (2 comments)
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real estate email marketing: Amazing New Email Marketing Enhancements to IXACT Contact’s Real Estate CRM!
- 05/27/14 03:06 AM
IXACT Contact has always been a leader when it comes to powerful email marketing functionality built right into the real estate CRM. But we’ve just taken it a step further with a suite of robust email marketing features that have just been added to the system!
Add social media sharing buttons to any mass email and your monthly e-Newsletter. Copy a webpage version hyperlink of any previously sent email. Schedule any mass email (currently only applies to monthly e-newsletter). Preview a pending scheduled email. Cancel a pending scheduled email. View a previously sent email. Here are the benefits of these new features:
… (2 comments)
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real estate email marketing: Are You Making These 5 Fatal Real Estate Email Marketing Mistakes?
- 05/16/14 01:59 AM
Do you want to make sure you’re following key real estate email marketing best practices?
Are you wondering if there’s anything you should be doing differently?
Below are five fatal email marketing mistakes that we see some agents making:
1. All about you or what you’re selling
You need to make sure the “WIIFM” is clear, which stands for “What’s in it for me?” For example, if you’re sending out a Just Listed e-Flyer from IXACT Contact’s real estate email marketing template library, you need to convey why the recipient may be interested in the property, what separates it from all the others, … (0 comments)
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real estate email marketing: Want to Better Service Your Clients? Consider a CRM for REALTORS®
- 04/10/14 05:25 AM
What are you doing right now to offer exceptional service to your clients? Perhaps you respond to their inquiries right away, provide them with excellent advice, are proactive in showing them homes they may be interested in and anticipating their needs, and more. But are there other things you can be doing? Maybe you could be leveraging technology more to bring the service you provide from good to great. Or great to extraordinary.
The technology I have in mind is a CRM for Realtors. Not a generic CRM but one that’s specifically customized to meet the unique requirements of real estate sales … (0 comments)
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real estate email marketing: What’s The Difference Between Hard Email Bounces and Soft Bounces?
- 04/04/14 12:43 AM
IXACT Contact is the only real estate CRM that comes withEmail Campaign Reporting; a feature that helps you to identify your hot leads and gives you key insight into how many people opened and forwarded your email and clicked on its links. It also tells you which emails hard bounced and which ones soft bounced so you can clean up the email addresses in your database if necessary. A common question we get asked is “What’s the difference between hard and soft bounces?”
Here’s the deal…
Hard Bounces versus Soft Bounces Hard bounces refer to emails that can’t be delivered due to permanent reasons. … (0 comments)
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real estate email marketing: 3 Best Practices for Converting Email Campaigns
- 04/02/14 12:53 AM
Today we’d like to share a blog post by Jason Parker with Homes.com. Jason gives some great tips to help you take your real estate email marketing campaigns to the next level. Be sure to take advantage of the drip marketing programs and library of email templates (such as Just Listed and Just Sold e-Flyers) in your IXACT Contact REALTOR® CRM!
Enjoy!
Email campaigns are an easy and cost-effective way to keep in touch with your sphere of influence. To help you stay in touch, the Homes Connect email marketing application has been redesigned for a smoother user experience. However, consumers’ inboxes are inundated with messages, … (4 comments)
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real estate email marketing: 5 Blog Post Topics Agents Can Use and Re-Use All Year
- 03/20/14 03:58 AM
Below is a great post on the Trulia pro blog by Tara-Nicholle Nelson. We’ve decided to share it with you today because you can use these great tips Tara discusses not just for blog post ideas but for all the real estate email marketing you’re doing with your REALTOR® CRM. IXACT Contact’s Realtor CRM, for example, comes with a professionally designed and written monthly e-Newsletter, blank e-Newsletter templates that you can put your own content and images into, as well as Just Listed and Just Sold e-Cards and e-Flyers.
Blogging and email marketing should both be a part of your marketing plan … (2 comments)
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real estate email marketing: The Secret to Serving Your Customers Better
- 03/13/14 01:36 AM
Today we’re sharing an article that was written by IXACT Contact partner and real estate trainer Richard Robbins of Richard Robbins International. It appeared in REM Magazine. It’s an important piece because a real estate contact management system is essential to much of what he discusses. We’ll post a snippet of the article and a link at the end of this post.
One key theme of the article is that you have to master relationship-building in order to provide your customers with that ultimate service experience. As Richard says, “The secret to better serve, protect and support your clients, is to take time … (0 comments)
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real estate email marketing: Win 10,000 Free Mass Emails from IXACT Contact Real Estate CRM!
- 02/06/14 03:58 AM
Right now, you can win 10,000 free mass emails from IXACT Contact real estate CRM by simply going to our Twitter page and retweeting out our offer here. If at least twenty people retweet our offer, each person who participated will win the 10,000 free mass emails!
It’s as easy as that! Click here to learn more!
And, IXACT Contact is currently running another marketing campaign on Facebook, where you can take part in a poll for a chance to win an Apple TV!
FREE 5 Week Trial Sign up for a FREE 5 week trial of IXACT Contact's Real Estate CRM now! IXACT … (1 comments)
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While we haven’t quite gotten to the point of robot personal assistants (remember Rosie the robot maid on the Jetsons?) technology has added a lot of features to make our lives easier.
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