real estate marketing: Should Real Estate Agents use Instagram? Tips to Get Started - 03/20/18 07:31 AM
Even if you’re active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it’s image-based, and what better way to show off your latest listing than photos?
But Instagram isn’t quite like the other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
The Pros of Instagram for Real Estate Marketing In addition to having more active monthly users than … (3 comments)

real estate marketing: Frequently Asked Questions about Real Estate Marketing - 02/15/18 04:11 PM
Do you feel overwhelmed by marketing? There are so many options and possibilities for marketing your real estate business, from email to SEO, to blogging, to social media and so many more. Understanding which of the many real estate marketing strategies make the most sense for you, determining where to focus your efforts and figuring out how to actually do these things can be overwhelming for agents. 
You’re not alone. We know this because we speak to thousands of real estate agents every year about how to leverage digital marketing to stand out in a sea of competition and grow their businesses. … (0 comments)

real estate marketing: Marketing-Related Topics on Real Estate Agents’ Minds Right Now - 01/25/18 02:37 PM
If you already subscribe to our IXACT Contact blog, you know that we publish new content every week that covers a wide range of topics for real estate agents - everything from email marketing, to agent websites and lead generation to Customer Relationship Management system (CRM), and much more.
We’re always interested to know what marketing-related topics are top-of-mind for real estate agents. To find out, we took to Google Analytics to explore our blog performance data and see which of our blogs real estate agents read and love the most.
We thought you might like to know what your fellow … (0 comments)

real estate marketing: In a Real Estate Marketing Funk? 10 Ways To Get Your Groove Back - 10/25/17 08:41 AM
We can all get into a funk sometimes with our everyday lives - but nothing is worse than being in a funk with your real estate marketing. It can feel uninspired, repetitive and worst of all – produce a very weak ROI. We all need some creative energy in our lives, and sometimes to do that, it means shaking up what’s become the norm and thinking outside the box. 
Getting Out of a Funk 
Being in a funk or a rut means that our routines have become mundane, with predetermined patterns and behavior pushing us along. Sometimes we seek the comfort of patterns … (0 comments)

real estate marketing: How to Get Leads from Your Real Estate Website - 01/17/17 06:43 AM
The numbers are in, and they've proven that real estate websites are crucial for agents who want to close more sales and make more commissions. In fact, last year over 240 million unique users visited real estate websites (RealTrends). With a search volume like that, savvy real estate professionals are recognizing the importance of a solid web presence.
Creating your own real estate website is the first step towards boosting your business, but it doesn't stop there. For your website to be worthwhile, it needs to be generating quality leads for your business. Here are some of the best ways to ensure … (10 comments)

real estate marketing: Top 7 Real Estate Marketing Must-Haves - 12/16/16 08:57 AM
One thing that I love about real estate agents is the unique way each of them have come into the business. Some agents are fresh out of college, others are embarking on a second career after years in another field.
In spite of our varied experience, something that many real estate professionals have in common is that they don’t necessarily have a marketing background. Luckily, that’s ok!
I often hear real estate agents asking about how to get started with marketing, or simply feeling overwhelmed by the vague idea of “real estate marketing”.
While marketing is a vast subject, there are several key things … (9 comments)

real estate marketing: 5 Mistakes that Ruin Real Estate Relationships Before They Start - 11/03/16 03:55 AM
If you’re a regular reader of this blog, you know that we often discuss the importance of building meaningful real estate relationships, establishing your Sphere of Influence and staying in touch with your past clients.  Repeat and referral business are so valuable and achieved through what? You guessed it: relationships.
Building quality relationships comes naturally to some people, but for many Realtors it can be a challenge. Especially when you’re scrambling to complete paperwork, prepare for a listing presentation, host an open house, and balance your personal life.
In the midst of everything on your to-do list, are you still able to form meaningful real estate relationships that you … (8 comments)

real estate marketing: 5 Things a REALTOR Should Never Say to Leads - 10/05/16 11:14 PM
Do you ever look back on a conversation and wish you had said something differently? It happens to the best of us. When you’re communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly.
But being aware of what you’re saying (or not saying) can help you begin to have conversations that lead to more leads, more clients, and more commissions!
Here are 5 things a Realtor should never say to leads, and what you should say instead.
Don’t say: “Have we worked together before?”Do say: “How have you been enjoying your home on Winding Way these … (0 comments)

real estate marketing: Where Do Real Estate Buyers Find Their Agent? - 05/03/16 05:36 AM

When you're deciding how to allocate your marketing budget, spend some time considering where real estate buyers are searching for a REALTOR.  Ideally, you want to "fish where the fish are."  Make sure you have a presence in the right places and you'll find more, better quality leads who are ready to move!
In this year's NAR Home Buyer and Seller report, we learned exactly how real estate buyers are finding their agents.  Do these numbers line up with how you gain real estate customers?
49% of buyers selected an agent who was referred to them.By far the largest percentage of real estate buyers find their agent … (2 comments)

real estate marketing: 5 Ways a REALTOR can Circle Back to a Stalled Conversation - 01/12/16 11:48 PM
This article first appeared on Inman. 
Are you familiar with this chain of events? A real estate prospect shows interest in listing his or her home. You diligently pursue the lead with phone calls, a home evaluation and coffee meetings. You do everything right, but in spite of your best efforts, the conversation stalls and fizzles out. What’s a real estate agent to do?
You don’t want to pester someone who isn’t ready to make a move, but you also don’t want to fall out of touch. This prospect is eventually going to list the home, and you want to be the real estate … (5 comments)

real estate marketing: Ask an Expert: Answers to Your Top Real Estate Marketing Questions - 01/11/16 12:37 AM
As the real estate industry has evolved and technology plays a bigger role in marketing every year, there are always new questions from REALTORS.  You want to make sure you’re being as efficient and effective as possible with your marketing efforts.  In this post, I invited real estate expert Danny Wood to answer some of your top questions.
Danny has a deep understanding of online lead generation. In the last 11 months he has generated over 10,000 home buyer & seller leads using just social media & google search alone!  He helps real estate agents with marketing & technology... and he helps … (1 comments)

real estate marketing: What’s All the Fuss about Integrated Real Estate Systems? - 01/05/16 03:20 AM
All real estate professionals need the ability to manage contacts in a central place and to automate staying in touch with those people to the greatest extent possible.  Standalone systems just don’t do a good job of supporting that type of relationship building.  Integrated systems are the key to real estate success.
Standalone Real Estate Marketing Systems are a Nightmare
Traditionally, automated real estate systems were standalone systems.  For example:
         An REALTOR® might have an MLS IDX search framed into a website. o   Search engines can’t read information in an iframe, meaning that the listings in the search weren’t useful for SEO.
o   Information … (0 comments)

real estate marketing: 7 Special Holiday Marketing Ideas for Realtors - 12/09/15 11:43 PM

The holidays are a crucial time of year for REALTORS® to market to past clients and prospects. It may be difficult because this is the time of year when your work calendar suddenly opens up. But your past clients and prospects are busy with their own holiday events and to-do lists, so that can leave you feeling stranded!
Would you believe me if I told you that the holidays are one of the best times of year to grow your business? It’s true. The reason is because this season offers countless opportunities for you to make a valuable impact in the lives of your … (22 comments)

real estate marketing: The Least Effective Ways to Prospect in Real Estate - 11/27/15 01:29 AM
As a real estate agent, you probably understand the importance of prospecting if you want to generate more quality leads. Whether you enjoy prospecting or not (that’s a whole different topic), there’s no denying its effectiveness as one of the best ways to generate leads.
But how can you be sure you’re prospecting as effectively as possible? The last thing you want to do is prospect in a nonproductive way that wastes your precious time. If you want to get the most out of your time spent prospecting, make sure you avoid what not to do, below.
You only do one or two prospecting … (4 comments)

real estate marketing: Why is it hard to stand out? How REALTORS Can Break the Mold - 11/18/15 10:57 PM
Dr. Seuss once said, “Why fit in when you were born to stand out?”  And this heartwarming advice certainly applies to real estate agents!  In a sea of REALTORS all working to get the next listing, catching your prospect’s eye can be a challenge.  Let’s explore some tried and true methods for standing out from the crowd as a Realtor and getting more attention from prospects.
You know that there are other real estate professionals working in your city or town, and that’s ok!  Every person has a different set of skills and experience to offer clients, and there is room for all … (22 comments)

real estate marketing: [INFOGRAPHIC] 7 Real Estate Blogs You Should Follow Right Now - 11/02/15 03:46 AM
The real estate industry is constantly changing, now add to that the fact that the marketing industry is also varying day-to-day. So how can you stay on top of all of the changes so your real estate marketing can be as effective as possible? The answer: simply turn to the experts – the ones who are steadily churning out valuable, insightful real estate marketing blog posts, all in one place.
We’ve compiled a list of 7 real estate blogs you should be following for the latest industry news, tips and trends. Many of these blogs have an eNewsletter signup so you can get … (4 comments)

real estate marketing: 5 Real Estate Marketing Tasks You Should Automate - 08/10/15 04:25 AM
The day of the average REALTOR® is a busy one.  Between commutes, meetings, listing appointments, prospecting, and marketing, you might find it difficult to carve out the time for dinner with your family!
While some of your tasks do require that you carry them out yourself, there are parts of your day that could be automated.  Taking advantage of technology can free up your time so you can dedicate yourself to your other tasks and your personal life.
Are you spending too much time manually completing tasks that could be automated?  Here are 5 key real estate marketing tasks that you should automate … (2 comments)

real estate marketing: How to THINK BIG for Your Real Estate Business - 04/21/15 05:46 AM
As 2015 moves forward, it’s a good idea to step back and re-evaluate your perception of your upper limits. What I mean by “upper limits” is…are you thinking BIG enough?
It has been proven over and over that we typically only reach 10% of our overall potential. There's lots of room for "more." There’s a great anonymous quote that says…“If you argue for your limitations…you get to keep them.”
Here’s a few examples where most Salespeople aren’t thinking BIG enough:
1. Not maintaining tight control of your morning routine… two quick  suggestions to help you with this ever present challenge: a) set a minimum standard … (4 comments)

real estate marketing: 4 Ways to Create and Disperse Your Unique Value Proposition - 04/01/15 12:41 AM
This blog post originally appeared on Inman. See the original article here.
In the midst of over 2 million active real estate licensees in North America, your unique value proposition (UVP) is what makes you stand out as a real estate agent.  It distinguishes you from the rest of the crowd, and showcases how you are different, better and most able to offer the best service in the sale or purchase of a home.
Your UVP is the cornerstone of your overall marketing strategy and the key to your success as a real estate agent. With a strong UVP you’ll be on … (0 comments)

real estate marketing: How to Find Quality Real Estate Leads - 01/28/15 04:40 AM
Is real estate lead generation one of the primary things on your mind when it comes to your business? If so, you’re not alone. Considering the average REALTOR® gets only 12 leads per year, it’s no wonder many agents are researching ways to obtain more high quality real estate leads.
In this blog post, I’ll share some valuable real estate lead generation ideas and examine the tips and tricks for how an agent can get more quality leads.
First Things First, What Exactly is a Real Estate Lead?
Simply put, a lead is the name and contact information for someone who … (0 comments)

Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

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IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

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Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.




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