real estate referrals: Keep in Touch with Past Clients: The Ultimate List of Resources
- 01/23/13 11:06 PM
I've compiled a fantastic list of resources, below, that’ll give you a ton of ideas on creative and effective ways to keep in touch with past clients, so you can stay memorable and “top of mind.” Remember, this is a key element to achieving a referrals-based business. Make sure you bookmark this page so you have quick access to the list. Enjoy! How to Attack Your REALTOR® Database and Get it Working For You This article highlights the importance focusing on the people you already know as a way to get new business. There are many notable occasions to reach out … (71 comments)
real estate referrals: Are You Capitalizing on All of Your Opportunities?
- 01/14/13 11:38 PM
It has been a busy couple of weeks. You’ve met with three new prospects, two of which came from referrals. A past client has just welcomed a new child into the family. An important referral source, a local florist, has recently moved his store to a new location. Did you record this information into your real estate CRM? If not, you run the risk of opportunities falling through the cracks. Let’s face it. As a REALTOR®, you have a lot of things on the go. It’s almost impossible to remember everything… like the correct spelling of a new prospect’s last name… or … (0 comments)
real estate referrals: Turning Feedback into Referrals
- 01/07/13 11:52 PM
It’s a good practice to visit, face-to-face, with a client, within 60 days of completing a transaction. You can very easily schedule these face-to-face visits in your real estate CRM and get automatic email reminders at the appropriate time. Why should you make these visits within 60 days of completing a transaction? Because this is one of the best times to get a referral. Presumably, the client was delighted with your services. Plus, much of the traditional stress and anxiety associated with buying and selling a home has subsided. What do you say at this meeting? Obviously, you don’t want to barge in … (7 comments)
real estate referrals: 7 Proven Ways Real Estate Agents Can Get More Referrals
- 12/04/12 01:37 AM
In the article below, Proquest Technologies outlines seven proven ways real estate sales professionals can get more referrals. You’ll notice that tip number four, “create an automatic system to cultivate past clients” and tip number five, “track, monitor, and measure referrals,” are contingent on having great real estate contact management software, such as IXACT Contact. The software makes it easy to keep in touch with past clients and track where your business is coming from. Enjoy the article: For the overworked, overcommitted and all-around overwhelmed real estate agent I have one piece of no-nonsense advice for you that really works. Learn to make people … (2 comments)
real estate referrals: 8 Ways Real Estate Agents Can Generate Referrals for Free
- 11/15/12 12:21 AM
Today I'd like to share with you a great article by Katie Lance, who is the chief strategist for Inman News. Remember that once you build new relationships, you’ll need a real estate contact management software to manage all of your contact information and stay organized. I particularly like point number six where Katie suggests positioning yourself as an “industry expert.” Keep in mind that IXACT Contact’s professionally written and designed monthly real estate newsletter is one way you can do this. In real estate, referrals are the name of the game. Ask most agents and they will tell you that … (2 comments)
real estate referrals: Will I Refer My Real Estate Agent: Part Two
- 09/20/12 01:35 AM
In our last blog post, I shared a chart with you and explained that while 89% of buyers and 85% of sellers say they would recommend their agent or use their services again, a very small percentage actually do. I promised that I'd share my thoughts with you on today’s blog post about why we think this is. Here’s the bottom line: many real estate agents simply fail to keep in touch with past clients after the transaction ends. These agents likely aren’t using a CRM for REALTORS®. The close of your first transaction with a buyer or seller shouldn’t … (2 comments)
real estate referrals: Will I Refer My Real Estate Agent?
- 09/18/12 01:36 AM
89% of buyers and 85% of sellers said they would reuse or recommend their real estate agent. But the reality is only 25% actually do. Why do you think this is? Do you think clients… a) Forget about their agent or don’t remember how satisfied they were b) Change their mind about how satisfied they were c) Hear about another agent that provides “better” service d) Don’t realize their agent is still in business e) Other Please leave a comment! I'll discuss what I think on my next blog post, Thursday, September 20th. FREE 5 WEEK TRIAL! Sign up … (0 comments)
real estate referrals: Building a Referrals Business in Real Estate
- 08/20/12 11:56 PM
I’d like to share with you an important article by Dirk Zeller on how to build a referrals-based business. Dirk Zeller is a renowned real estate coach and founder of Real Estate Champions. He is an accomplished author and has written a variety of real estate training publications. In the article, Dirk emphasizes the importance of on-going communication with current clients, past clients, and your sphere of influence (SOI). With IXACT Contact’s professionally designed and written monthly e-Newsletter and the real estate CRM’s drip email marketing campaigns, you can keep in touch very easily and effectively with a minimal time commitment involved on … (6 comments)
real estate referrals: Real Estate Lead Generation: 10 Ways to Generate New Business
- 08/14/12 12:17 AM
Below is a great article from The Rainmaker Formula Blog. As you’ll see, a real estate contact management solution is key to almost all of the 10 ways to generate real estate leads discussed in the blog post: Real estate lead generation means constantly looking for new business. When people are looking to consistently generate new business, one of the first questions people usually have for me, as a Lead Generation Strategist, is what’s the MOST effective way to generate leads for my business. It’s understandable that you would want to cut straight through the BS and get to what’s going to work for YOUR … (8 comments)
real estate referrals: A Guaranteed Way to Get More Referrals in Real Estate Sales
- 07/18/12 11:16 PM
Imagine a potential client – let’s call him Jim – is visiting his local Florist. He’s buying a bouquet of roses for his wife’s birthday. During the transaction, he gets into a lively conversation and tells the Florist that he may soon be on the market for a new home. “Do you know any good real estate sales professionals?” Jim asks. “As a matter of fact, I do,” the Florist replies. Then she passes him YOUR business card. “Tell him Jill at Jill’s Flowers sent you.” Chances are, Jim is going to give you a call. That’s the power of cross-promotion. … (5 comments)
real estate referrals: The Ingredients to a Successful Real Estate “Home Expert Seminar”
- 06/28/12 02:22 AM
In a previous blog post, we discussed the benefits of sponsoring a Home Expert seminar and how you can organize it using your IXACT Contact CRM for real estate. Now let’s get down to the nitty-gritty with some planning tips for making this kind of real estate marketing event go off without a hitch. Before the real estate home expert seminar Once you have chosen an appropriate Home Expert to address your real estate leads and clients, you need to select a seminar facility. Hotels, Boards of Trade, and other business centers often have rooms available for this purpose. After you have sent out invitations … (0 comments)
real estate referrals: Tapping Your SOI for More Referrals in Real Estate
- 05/15/12 12:04 AM
Need more referrals in your real estate sales career? Tap your “Sphere of Influence” (SOI). Your Personal Circle is made up of those friends, relatives, former co-workers and acquaintances who may be willing to recommend your services to theirfriends, relatives and acquaintances. What makes your SOI such a great referral source? Most of the people in this group are homeowners. According to research, most homeowners know three to five people each year who will move. If there are 25 people in your Sphere of Influence, you could potentially gain 75 to 125 referrals per year! Now, just because someone is a friend … (2 comments)
real estate referrals: The Secret Formula to Getting Real Estate Referrals from Business Professionals
- 04/04/12 11:57 PM
As a real estate sales person who excels in generating clients through referrals and repeat business, you know that your real estate CRM database of past clients is a vital source of new business. However, another great source of leads is your list of fellow professionals in the “home industry” — plumbers, florists, tutoring services, personal trainers, landscapers, and deck builders to name a few. You want to cultivate a positive relationship with these professionals so that they’ll recommend you when any of their clients need real estate help. Sounds great. But how do you make these relationships happen? You have to make the … (3 comments)
real estate referrals: Do You Have a Healthy Real Estate Contact Management Database?
- 03/15/12 01:22 AM
The below article is a re-blog by Real Estate Coach Bruce Keith. The article underscores what can happen for Realtors who embrace real estate contact management in their business. If you’re using IXACT Contact’s real estate CRM on a daily basis, your contact with clients will become more meaningful and productive, your database will continue to grow, and you’ll see an increasing amount of referrals flow your way. Bruce’s article is below: WATERING YOUR GARDEN… for most Salespeople their most valuable asset is their Database… you know, your list of Past Clients and Centers of Influence. For obvious reasons it is your “most valuable asset” because of … (2 comments)
real estate referrals: The Easiest Way to Get More Real Estate Referrals
- 10/13/11 04:54 AM
There are many ways to generate more referrals in your real estate sales business. However, the easiest way to ensure you get more referrals is to implement a simple technique that most REALTORS® don’t use nearly as often as they should. That’s saying “Thank You.” In fact, a client is five times more likelyto recommend you to a friend, neighbor, or colleague again if you adequately show appreciation for the first referral. And that’s what you want: past clients who actively advocate your services to all the people they know who are moving (according to industry surveys, that averages five people each year!). Saying “Thank You” accomplishes two very important … (0 comments)
Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more!
The blog posts are written by myself and other members of the IXACT Contact team.
I've compiled a fantastic list of resources, below, that’ll give you a ton of ideas on creative and effective ways to keep in touch with past clients, so you can stay memorable and “top of mind.” Remember, this is a key element to achieving a referrals-based business.
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