realtor: An Amazing Way to Discover Your REALTOR® Reputation
- 03/22/12 12:14 AM
“I think my real estate reputation is pretty solid,” says Hank, a real estate agent in Cleveland, Ohio. “My track record is excellent and I treat clients very well.” That may be true. But how does Hank know for sure? For that matter, how do YOU know for sure that clients think of you as the helpful, knowledgeable REALTOR® — the kind that they wouldn’t hesitate to refer to their friends and colleagues? The only way to know for sure is to conduct a survey of your Realtor reputation: How to Conduct a Realtor Reputation Survey: You can collect the information in a … (0 comments)
realtor: New Facebook Promotion! Download our FREE White Paper, “5 Surefire Steps to Getting More Leads, Referrals, and Repeat Business”!
- 10/27/11 04:01 AM
For a limited time only, we’re giving away FREE copies of our insightful white paper, “5 Surefire Steps to Getting More Leads, Referrals, and Repeat Business.” To get your FREE copy, all you have to do is visit our Facebook page and click the Like button! Liking us/ becoming an IXACT Contact fan on Facebook is a complete win-win situation for you. By becoming an IXACT Contact Facebook fan, you’ll get access to our white paper AND insider product news, tips on relationship marketing, and valuable advice on effective contact management! After reading our white paper, “5 Surefire Steps to Getting More Leads, … (0 comments)
realtor: Do YOU Value Your Real Estate Leads?
- 08/09/11 04:11 AM
A recent article by RISMedia brings an alarming statistic to our attention – 75 percent of leads generated online are lost. According to PCMS Consulting and One Cavo, these leads are lost because real estate sales professionals and others in the industry are not responding to them or are simply responding too late. One Cavo found that of those real estate sales professionals who responded to leads, they responded an average of eight hours after the initial inquiry by the prospect was made. These days, prospective clients don’t just want fast response times, they expect them. According to Jose Perez of PCMS Consulting, “…over 70 percent of consumers choose the first company … (0 comments)
realtor: What's A Hot Prospect?
- 05/25/11 02:23 AM
Here's a typical scenario... A Realtor® gets what she believes to be a hot prospect. Over the next several weeks she calls and visits. The prospect is friendly enough. In fact, the agent has numerous conversations with him and answers question after question. But as the weeks go by, nothing happens. Finally, the agent realizes, "This is a dead end." But she has already wasted hours of her valuable time. Has this ever happened to you? The way to solve this problem is to understand the difference between a HOT prospect and someone who is only casually interested in buying or … (6 comments)
realtor: Why Targeted, Personalized Messaging Will Pay Off for You
- 04/21/11 05:43 AM
One should never underestimate the business-building impact of well-written emails and letters that are targeted and personalized. Time and again, they'll beat out shotgun style email campaigns. According to a great book by Daniel Goleman, entitled, "Social Intelligence: The New Science of Human Relationships," Goleman uses a social neuroscience approach to explain people's differing reactions to being treated as a "You" versus an "It." In order to be effective in messaging to clients, your communication needs to be personalized and relevant. If you're sending out email blasts that are generic, you are missing the boat. Understand your clients' interests and develop … (8 comments)
Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more!
The blog posts are written by myself and other members of the IXACT Contact team.
“I think my real estate reputation is pretty solid,” says Hank, a real estate agent in Cleveland, Ohio. “My track record is excellent and I treat clients very well.”
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