realtor crm: 4 Foolproof Tips for Building Your Sphere of Influence - 07/15/15 04:59 AM
How much of your real estate business comes from referrals? If you’re anything like the many REALTORS® I speak with, it could be 60-80% of your business.  That’s a massive amount of your livelihood coming from one source!
While I happily sing the praises of prospecting phone calls and social media marketing, it can’t be denied that real estate is a business built on relationships, and your strongest relationships, or your Sphere of Influence (SOI), are your most reliable referral source.
Ready to increase referral business? Start by increasing your Sphere of Influence. Here are 4 foolproof ways to further build your SOI … (1 comments)

realtor crm: Do Realtors Over-Work Themselves? - 02/09/15 12:06 AM
In the competitive world of real estate sales, real estate professionals work days, nights and weekends, making themselves available to clients virtually around the clock. But there is a high price to be paid for overwork, according to studies reported by Scientific American.
Without adequate downtime, the human brain loses cognitive power, resulting in poor memory and reduced reasoning skills. In short, you’ll become prone to confusion and making mistakes. Simple tasks will take longer than they should. Productivity suffers as fatigue sets in. Stress escalates and compromises health.
If you find yourself compulsively checking email 7 days a week, skipping … (0 comments)

realtor crm: How to be Successful in Real Estate Sales - 02/04/15 10:25 PM
When you first embarked on your career in real estate, you probably knew it wasn’t like other professions. Varied hours, quirky clients and a vast depth of required knowledge are just a few of the factors that play into your daily routine.  In a career where interpersonal skills are vital and self-motivation can determine your success, how do you stay inspired and ensure you are making the most of every lead?
I’ve been researching some of the habits of highly successful REALTORS® and I think these tips are a great start for helping you get focused, stay motivated and drive more commissions … (2 comments)

realtor crm: 4 Great Alternatives to Real Estate Marketing Postcards - 12/29/14 01:23 AM
Postcards have been a standby keep-in-touch technique for real estate agents for years. They can be an effective way to stay top of mind and generate more repeat and referral real estate business.
But have you ever wondered if there is a fresh way to communicate with your contacts? We've compiled 4 terrific alternatives to post cards that are all quick and easy to implement into your business with a good CRM for REALTORS®.

Keeping in touch is easy with the right CRM. Learn more about how you can try out all of these post card alternatives with IXACT Contact.
FREE 5 Week … (0 comments)

realtor crm: Top Tips for New Real Estate Professionals - 11/27/14 12:04 AM
Embarking on a new career in real estate sales can be both exciting and daunting, can’t it? Many rookie agents are often surprised by the demands of the job. From networking and marketing to time management and organization, REALTORS® are skilled multi-taskers who keep their eye on the prize – closing sales.
Maybe you’re just beginner in the business, or you may be several months into it, trying to build a contact list or hoping to break into a new community. There are helpful ways to fine-tune your approach and get the most out of your day. Read on for the … (3 comments)

realtor crm: Use Your CRM for REALTORS ® to Get Relevant and Personal - 10/09/14 05:19 AM
If you’ve written off email marketing as being ineffective, you may want to think again. Email is one way you can stay in touch with your real estate database and remain “top of mind,” quickly and easily. It’s much more cost effective than many other marketing channels, such as direct mail and print advertising, and much of it can be automated. Studies have shown that people 1) want to receive email from individuals and companies they’re interested in, 2) use email to share information, and 3) check email every single day.
When it comes to email, relevancy and personalization are not … (6 comments)

realtor crm: Why Use a Cloud Real Estate CRM? - 10/07/14 07:05 AM
There are a multitude of concrete business benefits to moving your business to the cloud. If you’re looking to save time, cut costs, and run a more efficient and productive business overall, you want to make sure you’re using a CRM for REALTORS®that’s cloud-based (also sometimes referred to as web-based).
Here are the top 3 reasons for using a cloud real estate CRM:
Data security If you care about protecting your data to the highest degree, you’ll want a cloud-based CRM. A good CRM company will perform daily data backups and will encrypt your data with security protection measures and technology far … (0 comments)

realtor crm: The 3 Things All REALTORS® Need to Be Doing to Grow Their Business - 10/02/14 01:38 AM
You may feel a bit overwhelmed with all the advice you get about what you should or shouldn’t be doing for your business. Maybe you can only implement a few changes and need to figure out which are the really important ones to focus on and which ones you can put on the backburner for the time being. In this post I’ll discuss three big points to think about. Each one will greatly affect your overall business success.
1. Focus on retention more than acquisition
It costs five times less money and energy to retain an existing client than to acquire … (18 comments)

realtor crm: 4 Real Estate Drip Campaigns - 09/25/14 02:19 AM
In today’s blog post I’m going to outline four greatreal estate drip campaigns that you can use to nurture all of the leads and past clients in your database. This way, your contacts will use you for all of their real estate needs and refer you to their friends and family for years down the road.
If you’re not using real estate drip campaigns already, start by selecting an easy to use and robustreal estate contact management software, like IXACT Contact, that has the campaigns I discuss in this article pre-loaded into your account. You should also be able to create your … (0 comments)

realtor crm: Choosing The Best Real Estate CRM - 09/09/14 03:43 AM
Rich Gaasenbeek, IXACT Contact’s VP of Sales and Marketing, sat down earlier this year with Chris Leader of Leader’s Edge’s Training. Chris is one of the premier real estate sales trainers in North America and advises all his clients to use IXACT Contact. Check out this video where you’ll learn what to look for in a REALTOR® CRM.
Learn how to choose the best real estate CRM and why you need one with rich contact profiles, powerful email marketing, and one that adapts to you as you grow your business over time.
Rich is a big believer in lead nurturing and as you’ll learn in … (0 comments)

realtor crm: Contact Management for Real Estate Agents: 3 Essential Elements to Success - 08/19/14 01:23 AM
A lot of REALTORS® aren’t aware of important best practices when it comes to real estate contact management. Agents who excel in effective contact management forge strong relationships with their sphere and get the vast majority of their business from past clients in the form of repeat business and referrals. In this blog post we’ll outline three keys to success when it comes to contact management for real estate agents and actionable insights you can start applying to your business right away.
1. Create a multi-channel keep in touch plan
You can’t overestimate the value of a good, multi-channel keep in touch strategy. … (7 comments)

realtor crm: Get Organized in Real Estate with Listing and Closing Activity Plans - 08/12/14 02:16 AM
Check out the video at the end of this blog post by real estate coach Bruce Keith of Bruce Keith Results. Bruce is a big fan of IXACT Contact and recommends the real estate CRM to all of his coaching clients. In this video he discusses how IXACT Contact’s listing and closing Activity Plans help get you more organized and in control.
Listing and closing Activity Plans come included in IXACT Contact. They are a series of tasks with corresponding due dates. At the right date and time, the REALTOR® CRM will remind you to take specific actions, like install a lockbox, update … (2 comments)

realtor crm: 4 Reasons Why Your Real Estate Leads Are Falling Through the Cracks - 08/07/14 12:36 AM
You likely work hard to generate real estate leads for your business. But once you get the leads, are you doing everything you can to maximize the chance that they convert into clients?
If you’re not making the most of every lead and letting some fall through the cracks, you could be missing out on many easy sales opportunities – “low hanging fruit.”
In this post, we’re going to share four important reasons why your real estate leads may be falling through the cracks.
1. You’re making it hard to contact you/ find your contact details
I’ve been on REALTOR® websites where the … (0 comments)

realtor crm: The 3 Best Real Estate Marketing Tools - 08/05/14 01:54 AM
The best real estate marketing tools aren’t always easy to find. And everyone seems to have a different opinion these days on which ones really are the cream of the crop. In this blog post we’re going to let you in on three tools which we believe are absolutely essential for every REALTOR® which will help take your business to new heights.
1. IXACT Contact – Real Estate CRM
A real estate CRM is the foundation to building a referrals-based business. If you want to stop cold calling and get the majority of your business from referrals and past clients, you … (0 comments)

realtor crm: The #1 Rule of Relationship Marketing - 07/31/14 01:54 AM
Today’s blog post is by Carrie Gable, President and CEO of RealSupport, a leading real estate virtual assistance company. Enjoy:
When you entered the real estate sales business, you were instructed to “get your name out there.”  You put your face on business cards, flyers, websites, social media, and park benches. You established your personal brand on all fronts. From there, reinforcing your brand and staying “top of mind” became an ongoing objective.
If only the same emphasis was given to knowing your clients! Relationship marketing requires a mutually-beneficial association. Some agents forget that the number one rule of relationship marketing is … (2 comments)

realtor crm: Looking for Real Estate Email Newsletter Templates? - 07/29/14 04:30 AM
Are you looking for real estate email newsletter templates that’ll help you stand out from the crowd? Position yourself as a home expert? Stay top of mind with your sphere?
In this article we’ll discuss the benefits of email newsletters for REALTORS®, what makes a good e-Newsletter, and how you can get started sending one out with minimal cost and time investment.
Here are three key business benefits to a real estate e-Newsletter:
1. It’s a great way to keep in touch: Keeping in touch helps you build relationships over time and stay “top of mind” with your database. E-Newsletters help to ignite referrals and … (4 comments)

realtor crm: What is the Best Real Estate CRM? 3 Questions to Ask - 07/15/14 01:40 AM
When it comes to real estate contact management, there are three important considerations to keep in mind. In this article, I’ll discuss what to look out for when in the market for a CRM.
1. What features does it have?
Here are some of the key features you need to make sure the CRM for REALTORS® has:
Comprehensive contact management: Realtor-specific fields in the contact profile, such as mortgage details, birthdates, family members, interests, lead sources, and referrals. These fields are essential for building and maintaining lasting relationships with those in your database.
Also, ensure the real estate CRM will automatically capture … (4 comments)

realtor crm: Big Money is in Big Follow-Up - 07/02/14 01:52 AM
Check out the video below by real estate coach and IXACT Contact partner, Richard Robbins. In the video, you’ll learn the power of effective and consistent follow up illustrated by a story Richard tells of one of his clients.
Our VP of Sales and Marketing, Rich Gaasenbeek, is a big believer in lead nurturing and as a company, IXACT Contact practices what we preach. We assign all our leads to a custom 15-week lead nurture campaign that we created in our own database. And our conversion rate to customers is over 25%!
20 years ago Rich worked for a big sales organization … (2 comments)

realtor crm: IXACT Contact Launches Online User Forum! - 06/24/14 03:23 AM
With our brand new user forum, our customers can now:
Get tips and ideas from other IXACT Contact users. Ask other users questions and seek their advice. Reach out to our Customer Support Team. Provide us with suggestions on future enhancements. The forum can be easily accessed in just a few clicks via the REALTOR® CRM’s Help area. Some of the features include the ability for users to:
Start their own topics, polls, and surveys. Post images and videos. Tag threads with keywords so the thread can be easily searched and located in the future. Share posts on social media. Privately message … (0 comments)

realtor crm: CASL Legislation and Its Implications on Your Real Estate Email Marketing - 06/19/14 03:51 AM
If you’re a REALTOR® in Canada, you should be aware of Canada’s anti-spam legislation (CASL) and its implications on your real estate email marketing. There are important new CASL provisions that come into effect on July 1st.
You need consent to send email marketing messages to those in your real estate CRM database.  Certain messages are exempt from CASL, which you can learn more about here.
There are two types of consent: express consent and implied consent. Express consent is when the recipient either asked to be added to your mailing list or responded affirmatively to the invitation to be on your mailing … (0 comments)

Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

More about me…

IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

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Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.




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