social media: How to Leverage Your Social Media as a Real Estate Agent
- 02/08/21 02:23 PM
So you have your social media accounts set up and you try to post content on a somewhat regular basis. But are you really getting any benefit from your social media efforts? There are some specific ways your real estate business could be bolstered by social media, and they are simpler than you might think.
1. Post Content that Captures LeadsYes, you know you need to post on a regular basis, but what if those posts could also act as lead capture forms? Well, with IXACT Contact’s add-on service Social Stream, they can. Not only does Social Stream easily find and post amazing … (1 comments)
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social media: How a Real Estate CRM Can Help Your Social Media
- 12/05/18 06:10 AM
It’s no secret that being on social media is a must-do for real estate agents in this day and age. Finding the time and learning the skills to make the most of social media is not easy in your busy schedule though. So what if your CRM, a tool you are using regularly to run other parts of your business, could also be helping your social media? Well, it can. We share how below.
1. Simplifying Content SharingIf you are creating content for emails or your website, wouldn’t it be great to easily leverage that onto your social media? And, even better, … (5 comments)
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social media: How to Leverage Social Media as a Real Estate Agent
- 05/14/18 10:54 AM
So you have your social media accounts set up and you try to post content on a somewhat regular basis. But are you really getting any benefit from your social media efforts? There are some specific ways your real estate business could be bolstered by social media, and they are simpler than you might think.
1. Post Content that Captures LeadsYes, you know you need to post on a regular basis, but what if those posts could also act as lead capture forms? Well, with IXACT Contact’s add-on service Social Stream, they can. Not only does Social Stream easily find and post amazing … (3 comments)
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social media: Go Responsive: Why a Mobile Website Matters
- 04/24/18 06:35 AM
In the last year, more than half of all internet usage worldwide was on mobile devices, more than 70% of Americans accessed the internet using a smartphone, and rates of “near me” searches have doubled. Studies have also shown that people who use mobile search to make a decision are 40% more likely to make a phone call. As a real estate agent, you depend on contact with your customers. A mobile website can help this happen.
What is a mobile website?Web pages with responsive design will automatically respond to the device being used to view them. Text, images, buttons, and navigation should all … (1 comments)
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social media: How Real Estate Agents Can Use Social Media to Generate Leads
- 03/29/18 06:13 AM
There are few businesses that the internet and social media have changed more than that of real estate agents. As soon as it’s time to move, the first thing home buyers and sellers do is hop on the web. They look at homes, or find out sale prices in their area. They can look for real estate agent websites to list their house or help them find a new one.
Of course, none of this is news. What might be is how much the web, especially social media, can affect a home buyer or seller’s decisions.The web and social media give instant access … (0 comments)
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social media: The Importance of Facebook Reviews & Ratings
- 03/22/18 11:33 AM
There’s no denying the power of online reviews and ratings, including those on social platforms like Facebook. Ratings and reviews are everywhere, from being alongside each of the over 12 million products listed on Amazon, and every other major eCommerce site, to seller ratings on eBay and real estate agent ratings on ratemyagent.com.
And if you need any more proof of the importance of online ratings and reviews, 88% of consumers trust online reviews according to CREA, and over half of Millennials trust online reviews more than the opinions of family and friends.
But perhaps more than any other online review and rating system, Facebook’s is … (1 comments)
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social media: Simple Social Media Marketing Strategies for Real Estate Agents
- 02/27/18 12:00 PM
Real estate agents across North America have been using social media to connect with real estate clients for many years now, leveraging sites like Facebook, LinkedIn, Twitter, Instagram and YouTube to reach and engage clients and prospects – all with a goal of driving new business.
If social media is on your radar as a marketing strategy to explore but you’re not sure where to start, here are a few simple social media strategies you may want to consider.
Take a Multi-Channel ApproachSince different social media platforms attract different audiences and demographics that evolve over time, it is wise to build a professional presence … (0 comments)
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social media: How Social Stream Doubles Your Social Media Lead Generation
- 12/13/17 06:35 AM
In just one minute on any given day, Facebook users like posts 4.1 million times, Instagram gets 2.1 million likes, 300 hours of video are uploaded and 347,000 tweets are being sent. That is a ridiculous amount of content being pushed out everyday! With this rapid pace we keep forging ahead with, it’s not uncommon for a social media audience to take on the “what have you published for me lately” persona.
One of the best ways to get more real estate leads from Twitter, Facebook, LinkedIn and other high-powered social media sites is to provide high-value content. That involves posting … (2 comments)
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social media: How to Create a Social Media Manifesto
- 08/23/17 09:02 AM
Social media is vital to your business, by helping to validate your brand, increase traffic to your website and open the lines of communication between you and your customers. So you have an Instagram account, a Facebook page, a Twitter account and a YouTube channel – but have you stopped and thought about what your intentions and motives are for these vehicles?
If you don’t have a compass to guide you on the digital sphere, it might be time you create your own social media manifesto. This statement of ideals and intentions will help you foster a commitment and enable you to … (1 comments)
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social media: How to build a consistent social media presence
- 06/06/17 07:44 AM
Social media can be one of the most powerful tools you have to build your brand and business, but without a social media strategy that works, it will quickly become a digital dead end. Don’t waste your time by making the mistake of jumping into social media without a plan. Know how to benefit from social media so that you consistently experience valuable results.
A successful social media presence is all about quality - not quantity. Creating an effective, and engaging social media presence takes time and experience. If you aren’t going to hire someone to run your social media strategy, follow … (0 comments)
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social media: Add Social Media Share Buttons to Your Real Estate Email Marketing
- 06/17/14 01:11 AM
Social media can be a powerful way to increase awareness of your services. As a result, you need to be integrating social media into your real estate email marketing.
Social share buttons help you use social media to promote yourself. Sure, having a Facebook page and Twitter profile is great, but there’s more you can be doing.
In other words, you need to give people the ability to share your emails and its content on their social sites, like Facebook, Twitter, and LinkedIn.
The best real estate CRMs, including IXACT Contact, make it easy to do this.
Why is this so important?
If … (2 comments)
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social media: 7 Tips to Transform Your Marketing for Realtors
- 06/14/12 12:20 AM
Today’s post is a re-blog by Katie Lance, Contributing Editor of InmanNext and Social Media Director for Inman News. She offers some great real estate marketing tips that we believe will prove helpful in taking your marketing to the next level.
Katie advises against “do-it-yourself marketing.” If you subscribe to IXACT Contact’s real estate CRM, you’ll be able to choose from a library of professionally designed templates including templates for just listed e-Cards and e-Flyers and e-Newsletters.
Kate also discusses the importance of knowing what’s working in your business so you can spend your money wisely. Use the Reporting feature in IXACT Contact’s real estate … (7 comments)
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social media: Why Every REALTOR® Needs to Pay Special Attention to Google Plus
- 02/16/12 04:02 AM
Google Plus has been all the rage lately. It’s the new, popular kid on the block. Whether you’re deeply involved in social media, or a social media novice, you need to pay special attention to Google Plus. It’ll help you grow your real estate leads and it’ll supercharge your real estate marketing results. Here’s why YOUR business will benefit from creating a Google Plus page:
Search engine optimization (SEO) benefit. When you have a Google Plus page, people are more likely to find you in search engines. The more places you are on the web, the more likely you’ll come up in search results. Once … (6 comments)
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social media: Learn How to Deepen Your Relationships Through Social Media
- 05/20/11 02:53 AM
At IXACT Contact, we talk about the importance of developing deep relationships with your contact base. Through building strong relationships with past clients, you'll grow a business based on referrals and repeat business. But, in addition to maintaining relationships through using a Realtor-specific contact management system, such as IXACT Contact, it's important to utilize social media. As social media has become an increasingly popular and preferred method by which to reach and engage with people, it's imperative that you understand how you can use it to deepen the relationships with your contacts and grow your business. In this blog post, I'll … (9 comments)
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social media: Does Social Media Replace Your Real Estate CRM?
- 01/20/11 07:22 AM
I just commented on a blog post, and the topic was so germane, I thought it worthy of a short blog post of my own. The topic is the role of social media versus contact management.
It's so easy to get lost in social media that we forget to do the basics of organized networking and keeping in touch with past clients and referral sources. This is where a good contact management system (or CRM) can help.
If used correctly, your CRM will remind you on a daily basis of who you need to call, meet, email, etc. By segmenting your … (4 comments)
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So you have your social media accounts set up and you try to post content on a somewhat regular basis. But are you really getting any benefit from your social media efforts? There are some specific ways your real estate business could be bolstered by social media, and they are simpler than you might think.
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