marketing: ignite partnership - Advertising & Marketing Experts
- 07/19/12 01:26 AM
This video shows one of my clients in Richardson, a suburb of Dallas, talking about his advertising/marketing agency and the work REATA did for his company. The text of the video is shown below if you prefer to read it. I’m Mike Covert, President of ignite partnership. We’re a 4 ½-year-old marketing and advertising agency. We have 25 people, a little boutique shop, about ten active clients right now working in a wide variety of industries from telecom to CPG to professional services. We really do different things for different clients. When our clients come to us, they're looking for … (0 comments)
marketing: Direct Mail - Contrarian Marketing?
- 02/07/12 02:23 AM
I am somewhat of contrarian. If everyone agrees on something, I'm usually the one to take the opposing view. If I'm talking to my politically right-wing family, for example, I tend to bait them with the obvious benefits of universal health care, legalization of drugs and illegal immigration. If I'm with a bunch of left-wingers, on the other hand, I've been known to advocate the death penalty, abolition of the entitlement programs which keep the poor in their place, and deregulation of business. It's healthy to have an opposing thought occasionally just to make sure you aren't falling into the trap … (4 comments)
marketing: Hey Landlords, Take Care of the Basics First
- 12/05/11 03:42 AM
Creativity is nice, but from a tenant rep's perspective, I want the basics done right before anything else. First, make sure that you have good marketing collateral - property brochures and as-built floor plans on all vacant spaces. Make sure the as-builts are prepared by an architect and not just hand-drawn. But I’ll take hand-drawn over nothing. And be sure that the file size isn’t so big that it can’t be emailed. Second, have the property data kept current on all the commercial listing services - Costar, Xceligent, LoopNet, etc. - and be sure all marketing collateral is attached to your … (1 comments)
Anything and everything related to corporate real estate - a company's use of real estate. This is usually a company's lease or purchase of office, warehouse or retail space.
This video shows one of my clients in Richardson, a suburb of Dallas, talking about his advertising/marketing agency and the work REATA did for his company. The text of the video is shown below if you prefer to read it. 
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