odor: Bad Odors Are The Best Deal Killer
- 01/16/14 01:47 AM
I was going to write about something different for this challenge, but two excellent posts this morning about the power of bad smells to kill a deal - by Roger Mucci and Kathleen Daniels - got me thinking. Most of us probably have at least one of these stories, but instead of adding mine to the mix, I got curious and did a little reading about the sense of smell itself. I want to share a bit of what I learned. Smell is our oldest sense, one that even bacteria have, and originated as a way to respond to chemical presence (50 comments)