seo: Boosting Your Google Ranking with Citations - 01/04/10 12:10 AM
If you start investigating local web search and Google Local Business Center (GLBC), you'll find that "citations" are important to your ability to rank in Google local search. If you're not familiar with Google Local Search, see my previous post called Getting Found in Google Local Search.
In fact "citations" along with inbound links are generally considered the second most important ranking factor after the actual content of your GLBC listing. Some local search specialists consider citations and links the most important factor - outweighing even the contents of your actual GLBC listing.
A "citation" is not the same as a link. It is … (6 comments)

seo: Google Local Search - Simple Steps to Improve Your Results - 01/03/10 03:06 AM
If you are lucky, just getting yourself listed in Google's Local Business Center will help you "get on the map" as far as local searches are concerned. As I mentioned in my previous post about Google local search, if you are not listed in Local Business Center chances are pretty good you will not show up on the local search map when people search for, for example, "Punkiedoodles Corners Realtors".
But the fact is, just getting your listing in Google LBC will probably not be enough either - especially as things get more competitive. Unfortunately you need to tweak your listing … (5 comments)

seo: Getting Found in Google Local Search - 01/02/10 12:05 AM
I hve recently been researching the changes Google (and the other search engines) are making to local search. The SEs have been hammering away at local search for a few years now. Their objective is to essentially put the old paper-based Yellow Pages out of business - to become the default "go to" source for local business information.
So that makes Local Search very important for businesses targeting a local market. Real estate agents are obviously one of the most important business segments who should be up to speed on local business search.
Google's local business search strategy is based on … (12 comments)

 
Rick Hendershot (BlogEasy for Real Estate Agents)

Rick Hendershot

International, IT

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