fort myers realtor: 5 Ways Smart Agents are Building Their Brand With Social Updates - 08/26/14 01:00 AM
Right Choice Realty
 

 
Realtors today have an incredible opportunity to drive home their brand image and profile FREE across several social media platforms.  I really liked the following BLOG.
Image by Antonio Rodriguez
Social media updates are a widely underused opportunity for real estate agents to build their brand online. Here’s why an active, relevant presence on social media is a must-have for smart agents online;
 
1. Look Alive  
An active social media presence shows that you’re an active agent. Some agents argue that frequent posting would send the impression that they’re not busy enough selling houses, … (2 comments)

fort myers realtor: Marketing Matters. Moving Forward or Falling Behind. - 07/02/14 03:05 AM
 Right Choice Realty
What does it say  when a real estate sales professional passes a card to a potential listing client and upon receipt the client looks back somewhat confused and doesn't know what to say?  The photo on the business card is circa 1991 and the marketing concept is remindful of the corny used car ads we all love to make fun of.  
 

  
More importantly, how does the homeowner feel when faced with an agent that has a general disregard for their own brand or image?   The competitive landscape unfolding in front of us suggests that Realtors as well … (7 comments)

fort myers realtor: 5 Tips that will set your tweets on fire. - 06/24/13 09:47 PM
Build a positive Twitter brand?  Here are a few handy tips that help you
 
 
1. Create a solid plan. Define your twitter goals early.  Some folks set out to use social media to gain friends, as well as staying connected with contacts.  Others may have business, brand, and marketing strategies to consider.  Know your role.
There are also online entrepreneurs who like to build followers and monetize those connections. If you wish to make a positive Twitter brand, start by creating a plan and schedule. Learn the basic rules on Twitter, such as providing fresh and relevant content, tweeting regularly and … (0 comments)

fort myers realtor: University study indicates what online home buyers look for. - 03/28/13 10:16 PM
 A Recent Study by the National Association of Realtors showed that 89% of home searches begin online.
 
That fact, in and of itself, while impressive is somewhat known.  What we haven’t known is HOW buyers look at specific listings online.
Prof. Michael Seiler of Old Dominion University at Norfolk recently tracked eye movement(s) of people viewing online home listings.   The study was called:  "Toward an Understanding of Real Estate Home Buyer Internet Search Behavior: An Application of Ocular Tracking Technology."
Can you guess which part of the online listing got the most attention?  The least?
According to the study:
 The … (4 comments)