copywriting: Direct To-the-Point Writing - 03/01/12 10:18 AM
Don’t spend 140 characters teasing a subject on Twitter and then 140 paragraphs before you get to the point when the viewer clicks your link.
I’ve been seeing a lot of links to bloated writing lately. Stop!
Don’t tell jokes, anecdotes, unrelated opinions, etc. before getting to the point. Keep it short and direct to the subject or you’ll loose your viewer.
Make your point first, then you can expand on the subject with the other stuff.
Enough said.
… (7 comments)

copywriting: Art vs. Results - 05/27/10 02:46 AM
My recent article about "How to Find and Hire a Professional Writer" is directed at copywriting and commercial writing, where the goals are to increase traffic, leads, prospects, brand perception, and sales.  The goal isn't art.  Although we use similar techniques that artist's use, the content that copywriters create must focus on driving results. It may in fact be quite artful, but it may not. A couple of examples:
One of my productions, "Everyday Heroes and Leaders" brings tears to the eyes of the audience quite often - especially the police, fire, and military crowd.  It has an "art" feel to … (4 comments)

copywriting: How do you find and hire a professional writer? - 05/20/10 04:59 AM
More and more "writers" are appearing in the market.  They blog, write email, use Twitter, and are rabid Facebook users.  There is no shortage of channels for them to express themselves.  Are these the people you should hire?
According to Technorati, currently there are 133 million blogs indexed since 2002. An average 900 thousand posts on blogs happen every 24 hours. As printed newspapers get skinnier or disappear, more web channels are opening up from publishers, businesses, organizations, and others.
More than 72% of bloggers are classified as hobbyists, meaning that they report no income related to blogging.  Some actually write … (7 comments)