news: Direct To-the-Point Writing - 03/01/12 10:18 AM
Don’t spend 140 characters teasing a subject on Twitter and then 140 paragraphs before you get to the point when the viewer clicks your link.
I’ve been seeing a lot of links to bloated writing lately. Stop!
Don’t tell jokes, anecdotes, unrelated opinions, etc. before getting to the point. Keep it short and direct to the subject or you’ll loose your viewer.
Make your point first, then you can expand on the subject with the other stuff.
Enough said.

news: Wealth Gravitates to Wealth. Palm Beach Ranked as Nation’s Top Zip Code - 12/11/11 05:09 AM
Rich people like living around other rich people. The Town of Palm Beach is the top zip code according to the Gadberry Group. The study ranked average income and household net worth.
See the latest news about real estate in the Town of Palm Beach and international buyers in Florida. An example:
> Midtown Palm Beach Home Sells for $4.25 Million
> International Buyers Driving Billion Dollar Real Estate Boom in Miami
> Brazilians Lead Florida Real Estate Boom
> Town of Palm Beach’s Brand in a Digital Age
Read More (

news: Using News as a Marketing Strategy. Does it Work? - 11/04/11 02:30 AM
Home purchases in the Town of Palm Beach have always had an international flair. It’s a world-class destination.  Town of Palm Beach Property [] is a news and marketing site for sellers in town and for international buyers throughout the world.
It’s no secret that international buyers are purchasing real estate in the United States. [Read Wall Street Journal Report] The trend is continuing. Of the approximately $1.07 trillion in existing-home sales between March 2010 and March 2011, approximate $41 billion dollars-worth were purchased by foreign buyers.
This site has two purposes:
1. Establish as the leading source of information … (0 comments)

news: How do you find and hire a professional writer? - 05/20/10 04:59 AM
More and more "writers" are appearing in the market.  They blog, write email, use Twitter, and are rabid Facebook users.  There is no shortage of channels for them to express themselves.  Are these the people you should hire?
According to Technorati, currently there are 133 million blogs indexed since 2002. An average 900 thousand posts on blogs happen every 24 hours. As printed newspapers get skinnier or disappear, more web channels are opening up from publishers, businesses, organizations, and others.
More than 72% of bloggers are classified as hobbyists, meaning that they report no income related to blogging.  Some actually write … (7 comments)

news: Uh-Oh, What Now? Real Estate Ads on Cellphones? - 03/01/10 07:32 AM
For decades readers got their news from newspapers. That's where real estate was advertised.
For the last 10-15 years, readers have been getting their news from the Internet. That's where real estate has been advertised.
Now, according to a Pew Research Center study released today, 26 percent of Americans get news on their phones.  Where is real estate going to be advertised on a phone?
About 43 percent of those under 50 said they are mobile news consumers, compared with 15 percent of older respondents.
As smart phones get smarter, and more consumers use them, the screen isn't going to get … (3 comments)

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R. Michael Brown

Communication that increases sales!

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