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Strategic tips, news and tactics that will help you attract more quality leads for your business and protect your pocketbook.



    Mortgage by Randy     In Issue 72 We Touch On:   Are You On A Trigger List? Who Does Small Loans Anymore?Interest Rates On The Move     This edition of my newsletter marks six complete years of publishing free mortgage, credit and other personal finance information.  Thank you for reading it....
First time homebuyers are the lifeblood of the housing market.  First time homebuyers have made a emotional and financial decision to commit to one of the largest financial transaction they may ever make in their lives. Mortgage professionals and real estate agents should invest the time to ensur...
Ever have one of those days that doesn't quite go as planned? Well, today was one of those days for me. I had a plan to conduct some website audits for some businesses in Southwest Florida who are advertising in print. When I arrived to our office, I noticed that our print shop was backed up with...
With over 600 newly licensed Realtors hitting the streets in Southwest Florida recently, the networking scene is picking up.  Don't worry if you missed this one, we will do it again probably in June.  Be sure to follow Wayne Martin's blog on ActiveRain to get the updates. Attendees left to right:...
I have come across mortgage applicants who want to keep their personal financial affairs close the vest. They only want to disclose a bare minimum of information despite being in the market for financing.  In 2014 when it comes to mortgages, applicants should expect invasion of privacy, or don't ...
Producing fresh, unique, engaging content for your website and social media channels just requires a little creativity.You do not always have to provide "salesy" information. Rather, think about content that is interesting and still local to your community. For example, this weekend in The Fort M...
Property values are still depressed in some areas of Florida and other parts of the country, especially in the condo market. This can make it tough for prospective buyers to get a mortgage because the loans sizes are so low that some lenders won't touch it. Private lenders are an option but their...
"Buy me some peanuts and cracker jack..." The first thing that pops into my mind when I think about Spring is nothing other than our national pastime. The long winter layoff since the last out of the last game of the last series has finally come to an end.  Spring training in Florida is a very sp...
Ok folks.  I am blowing the lid off the dirty little secret that Florida Realtors have harbored for who knows how long.  Florida is infested with cockroaches. Not just the human kind either (just kidding). And in Florida, we grow 'em big! These suckers aren't for the faint of heart. For homebuyer...
Most real estate professionals have a website. However, many were built several years ago and have not been overhauled in a while. If you find yourself in this category Google may be penalizing you from achieving better organic search rankings. Here are 5 must-haves for your website in 2014 to be...

Randy Mitchelson,APR

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