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Strategic tips, news and tactics that will help you attract more quality leads for your business and protect your pocketbook.



      In Issue 75 We Touch On:   Realtors Cross The Line Millennials Need Credit Help ? Why Rates Have Fallen     I love winning. It doesn't matter what the competition is. Whether it's a big contract or a game of backgammon, I want to win. If I lose, I try to understand what I could have done di...
If you missed our post about the all new Google My Business service, you can check it out as it dovetails nicely into the information in this post.Free Marketing - No Strings AttachedGoogle My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter w...
The June 2014 ActiveRain and Beazer Dream Home Challenge asks us to suggest an element that should be included in every new home. In 1999 my wife and I worked with a builder to design a home in Ballston Lake, New York. We picked a floor plan from one of thise huge books you can buy at Barnes and ...
Recently, my team participated in a process to earn a new client who had issued a public Request For Proposal (RFP) to have their website redesigned and other marketing services provided.The first step was to submit a written response to the RFP. Being marketers, it was important for us to not on...
Yes, that's 'lil 'ol me in the photo, at the head of the class, sharing some of my knowledge about social media at the Microenterprise Institute of Goodwill Industries in Fort Myers, Florida. Me and my colleague Rachel Perez (another one of our blogging and social media experts) enjoyed the oppor...
Black Magic?  We tricked the system? We paid off some mysterious SEO expert in a trenchcoat in a dark alley? Lack of competition?These might be some initial thoughts by those conspiracy theorists as to how our marketing agency, iPartnerMedia, ended up ranked #1 on Google for local web design. Tru...
Writer’s block? Feeling uninspired? Out of content ideas? You are not alone. Having a sufficient quantity of content is the number one problem facing content marketers according to a survey by the Content Marketing Institute and MarketingProfs in 2012. But there is a solution and it is staring yo...
Your business cards are being distributed. You run ads in newspapers and local or industry related magazines. You mail postcards to a targeted list or via Every Door Direct Mail. You send thank you notes to people you have good conversations with at networking events. Yes, your name is getting ou...
If you are ever in the mood for a good read, get yourself a copy of Google Bomb authored by Sue Scheff and John Dozier. You will learn very quickly just how easy both your personal and professional reputation can be damaged even if you did nothing wrong. Negative online reviews cost your busines...
      Life takes sudden twisted turns. The month of May delivered one of those unexpected twists to both Sue and I and it's the main reason you are reading this edition of the newsletter a little later than normal. We were driving one morning and after waiting at a busy intersection our car was s...

Randy Mitchelson,APR

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