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Direct mail marketing gets a bad reputation from real estate professionals and other business services because they have a hard time quantifying the return on investment from the campaign.Is this the fault of direct mail or is there a deeper problem at hand?4 Reasons Direct Mail is Still a Releva...
Watch out Florida! The Baby Boomers are stampeding in your direction!According to the American Community Survey conducted by the United States Census Bureau, nearly half of baby boomers that move end up in Florida!More than one out of three baby boomers are flocking to the gulf coast corridor alo...
Our Facebook newsfeeds are chock full of photos, videos, jokes, links and statements by our friends that we've chosen to Like and Follow. Have you ever remembered seeing something useful or important in your Facebook news feed but couldn't find it again? Scrolling through years and years of posts...
The Southwest Florida Economic Development Alliance (SWFEDA) has launched a website serving as a one-stop shop for site selectors, business owners and others seeking information about relocation to Southwest Florida. This is a great resource for Realtors too as you can refer clients looking to mo...
An article posted on Yahoo! Advertising Solutions provides useful insights about the Gen X and Gen Y customer segments and how to market to them.  Did you know that these two groups alone represent over 40% of the U.S. population?  Gen Xers were born between the early 1960s and early 1980s. The G...

Randy Mitchelson,APR

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