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Strategic tips, news and tactics that will help you attract more quality leads for your business and protect your pocketbook.



 This ad, began its life as a 1/3 page print format in Gulfshore Business magazine.  We converted it to a video asset with just a little extra effort.  Repackaging your content into different formats and mediums is a cost effective way to build your audience.
 They may not realize it but your clients have the option of reducing the amount of direct mailadvertisements they receive. In addition, there is a process for registering the deceased to stop direct mail from being sent to them.  As a trusted advisor, real estate, mortage, credit and title profe...
Southwest Florida's health care industry is booming. It is experiencing massive development especially in the plastic surgery, senior living, home health care, memory care and hospital sectors.Despite this crowded space, one company has found a unique niche to differentiate itself and be of treme...
Southwest Florida is a destination and travel agents around the world help their clients find their way to the beaches and attractions of Lee and Collier counties.  Likewise, the residents of this paradise rely upon local travel specialists to find new destinations to explore, especially during t...
My business cards is hands down one of the most productive marketing tools I use.  It makes a great first impression and in some cases generates immediate sales because people want their cards to feel like mine. Yes, I said feel.  Design isn't the only element in a business card. The stock type a...
 Do you go to professional networking events and end up with stacks of business cards on your desk collecting dust? Ever wonder why some business people get tons of referrals while others can’t seem to make their phone ring?  Join us Tuesday March 8 for Referrals 101 - How to Turn Business Cards ...

Randy Mitchelson,APR

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