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One important trend that businesses should be aware of has to do with marketing on the Facebook platform. For years, businesses have been investing time and money diligentyl posting lots of content through either in-house marketing or other staff or outsourcing to a professional digital marketing...
As a sponsor of the annual Greater Fort Myers Chamber of Commerce Get Connected luncheon, I had the opportunity to address the audience.  Following are my remarks including a short personal story and one thing that makes me most proud of the work we do at iPartnerMedia.  If you are in southwest F...
I am looking forward to speaking this Tuesday at Professional Leadership Academy Network (PLAN!) in Estero, Florida.  In the final installment of a four part series, we will review the final chapters of the book: "The Little Red Book of Selling" by Jeffrey Gitomer. Event Host: Diane Pisani of You...
Does your southwest Florida company send news releases about new hires, promotions awards and other business news?The Florida Public Relations Association Southwest Florida Chapter (FPRA SWFL) is now offering a digital version of the 2017 Media Directory containing over 200 print, TV and online c...
Best Home Services has completed their “Spring Cleaning” campaign resulting in the collection of more than 1,700 pounds of non-perishable food items and household goods from customers, vendors, employees and other partners for donation to Midwest Food Bank in Fort Myers. In addition, Best Home Se...
I have been a resident of Stoneybrook Golf Club in Estero, Florida since 2003 and despite all the new developments that have sprung up since then, there is one big reason why Stoneybrook has remained the most affordable.Whether you're a real estate agent, mortgage broker or website marketing expe...
I had the opportunity to listen to author Bill Capodagli speak about his book The Disney Way.Bill's book is intended to help businesses instill some Disney Magic into their own culture and draw upon the long success of the "Mouse." Hard Lesson ®Did you know that Walt Disney's first successful cre...
When it comes to direct mail marketing, there are two best practices we always advise our clients of: 1. Be ConsistentTo be effective, direct mail requires consistency. One and done campaigns have a high failure rate. Businesses should commit to at least monthly drops targeted either via a data l...

Randy Mitchelson,APR

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