customer loyalty: What's Your Pixie Dust?
- 06/10/17 07:12 PM
I had the opportunity to listen to author Bill Capodagli speak about his book The Disney Way. Bill's book is intended to help businesses instill some Disney Magic into their own culture and draw upon the long success of the "Mouse." Hard Lesson ® Did you know that Walt Disney's first successful creation was Oswald the Rabbit? Walt learned a very valuable lesson with that character which is to always protect your intellectual property. Unfortunately, Walt lost the rights to Oswald the Rabbit to the production company he worked for at the time. Walt drew Mickey Mouse immediately thereafter. That was a prime example of how … (5 comments)
customer loyalty: Serving Customer Delight - Save the Date - Aug 23 Symposium
- 05/09/17 08:58 PM
As chair of the 2017 symposium planning committee, my southwest Florida followers are encouraged to block August 23 on their calendar to attend the 4th annual Greater Fort Myers Chamber of Commerce Business Symposium. Our theme this year is Serving Cutomer Delight and will feature more than a dozen speakers who will share best practices, tips and their experiences around this topic. In a sea of commodity products and services, customer delight is a key differentiator that can separate you and your organization from the pack. In the very near future we will be announcing the keynote speaker and full roster of workshop … (0 comments)
customer loyalty: 7 Reasons Why Financial Institutions Should Do Email Marketing
- 04/29/11 05:54 AM
Here are just a few reasons why email marketing should be a component of a financial instituion's overall marketing program: 1) Their competitors are doing it. When a consumer has a need the will tend to remember the most recent interaction they had with a bank. If that happened to be an e-newsletter or blog post then that financial institution will likely get first crack at the business. 2) Email marketing is a perfect fit for a customer loyalty strategy. Providing useful information that helps people understand and manage their finances makes those relationships more sticky. 3) Before the Internet, many … (2 comments)
I had the opportunity to listen to author Bill Capodagli speak about his book The Disney Way.
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