fort myers: CenturyLink Cybersecurity Executive to Keynote SWFL Technology Awards - 04/19/17 07:22 PM
CenturyLink Cybersecurity Executive to Keynote9th SWFL Technology Awards DinnerDave Mahon presents
“Cybersecurity - Best practices and proactive strategies to mitigate threats”
 
Fort Myers, Fla. (April 11, 2017) - R. David (Dave) Mahon, chief security officer, CenturyLink, Inc. and former supervisory special agent with the Federal Bureau of Investigations will be the keynote speaker at the 9th annual Technology Awards presented by the Southwest Florida Regional Technology Partnership (RTP). Mahon’s presentation will be “Cybersecurity - Best practices and proactive strategies to mitigate threats.”  
The awards dinner is May 17, 2017 at 5:30 p.m. at the Crowne Plaza at Bell Tower Shops in Fort … (2 comments)

fort myers: Tips on Posting Social Media Content that Drives Engagement - 04/11/17 08:59 PM
I am lucky to be surrounded by a lot of creative talent everyday.
An important part foundation to our culture at iPartnerMedia is to be educators on marketing topics and be available to help business professionals on an individual basis or conduct workshops for groups.  
Recently, I asked my colleague Rachel Perez, social media strategist, to share some tips for posting social media content that drives engagement.

1. How do you curate content for social media pages? What are your favorite sources and tactics to finding the best content?
Social media is all about here and now. When creating posts on social media, … (7 comments)

fort myers: Facebook Hypertargeting - A SWFL Case Study - 01/27/17 11:35 AM
Facebook Hypertargeting - A SWFL Case Study
Presented Jan 31 at PLAN!
Professional Leadership Academy Network
Advertising’s aim is to connect with its target audience in the places they frequent most. So is it any surprise that Facebook is one of the leading “billboards” in digital advertising?
Businesses are realizing strong ROI on their Facebook ads thanks to the social media platform’s remarkably accurate targeting tools.  
In this case study review, Randy Mitchelson, APR, vice president at iPartnerMedia will share how one southwest Florida home services company has lowered their cost per acquisition and shifted ad dollars from television to Facebook.
 
The event host … (2 comments)

fort myers: How To Manage Unexpected Change in Business and Life - 01/14/17 09:44 AM

Change is constant. You often have no control of change.
 
So why do organizations and people sometimes struggle with change management?
 
Attend PLAN! This week to see  Erica Castner, Business Coach and iHeartRadio Host who will address this subject.
Attendees will learn about: -3 ways to be more productive.-common mistakes professionals make when communicating with others.-a simple strategy to keep you focused on your most important goal.
 
The event host is Adam Dalton, owner of Amerispec SWFL and Carolie Burroughs, CFA, founder West End Avenue Advisors delivers the educational flash.
 
PLAN! is an open group. Guests always welcome. Complimentary admission.
 
RSVP Now: https://www.facebook.com/events/1665374870429507/
 
PLAN! Weekly AgendaCall To Order … (2 comments)

fort myers: How to Not Put Your Customers to Sleep! - 12/12/16 06:17 PM

Engage your customers and do not put them to sleep! Colleen Jorgensen, Mobile Telematics Account Executive at Sprint will deliver quick tips to convert your sales and marketing presentations to engage the customer and cut your presentation time by making meaningful conversation, not just boring them with facts.
 The event host is Alexandra Frangie, owner, At Home Health Care and Jim Westerfield, Five Star Luxury Home Realtor at Royal Shell Real Estate delivers the educational flash.
 PLAN! is an open group. Guests always welcome. Complimentary admission.
 RSVP Now: https://www.facebook.com/events/1157206547726664/
 PLAN! Weekly AgendaCall To Order & Welcome 8:00 a.m.
Audience Introductions          30 sec eachBusiness … (1 comments)

fort myers: Get Connected Technology Breakfast - Nov 16 - 11/14/16 01:12 PM
Small business members of the Fort Myers chamber have technology challenges and questions that are different from larger local companies such as Lee Health, Chico’s FAS.
Cost, human capital, lack of knowledge, mobile, continually advancing solutions (software and hardware), infrastructure are among the areas of need for small businesses with 1 to 20 staff.
The Greater Fort Myers Chamber of Commerce 2016 Get Connected Technology Breakfast will feature a moderated diverse panel of technology experts and be designed to help the audience:
a) learn about technologies small businesses should be using.
b) learn how to incorporate these tools into their environment cost effectively and with … (0 comments)

fort myers: Annual Technology Roundtable in Southwest Florida - 11/02/16 01:13 PM
Southwest Florida is home to several technology companies that provide lead generation, data center, internet marketing, website development and related services to the real estate industry.
The Regional Technology Partnership was created more than 8 years ago as the only group dedicated to the proliferation of the technology industry within the region. With a mission to Catalyze, Cultivate and Connect, the RTP produces monthly educational and professional networking events to help technology professionals grow their business.
One of these signature annual events is the CIO Roundtable and once again the RTP has assembled a top-shelf list of technology executives to share their thoughts … (0 comments)

fort myers: CowBoy Up! Family Festival Benefiting Naples Equestrian Challenge - 09/28/16 12:41 AM
Drs. Drew and Kanema Clark will host CowBoy Up Festival in Bonita Springs, Florida on Saturday October 15 from 1 p.m. to 4 p.m.
CowBoy Up is a Family Fun Day brought to you by Arc of Life Family Spinal Care benefiting the Naples Equestrian Challenge.
Come and enjoy free food, games & fun! Everyone welcome! Bring your family! Wear your best western duds! Bouncy houses, games, pumpkin patch, raffle prizes, and much more!!

(1 comments)

fort myers: Secret Stops along your Financial Roadmap - Presented Sept 6 by PLAN! - 08/30/16 03:09 PM
With so many financial advisors, insurance specialists, stock pickers, retirement planners, estate planners, bank professionals, mortgage brokers and other personal finance experts in the marketplace, how can one person possibly piece together a cohesive strategy that makes all these pieces work together?
 
There is a lot more to your personal financial picture than you realize.  For business owners the picture is even more complicated.

Mark Cangiano, president, Lane Financial Group, will reveal some clever ways that you can uncover cost savings in your day to day budget and options to redeploy those resources smartly.
Carolie Burroughs, CFA, founder, West End Avenue Advisors will … (3 comments)

fort myers: The Science Behind Trust - presented by PLAN! - May 17 - 05/09/16 12:04 PM
You’ve likely heard that people buy from people they trust. But is there scientific data to back this statement up? Carolie Burroughs, CFA and founder, West End Avenue Advisors will explore the psychological effects of trust and how salespeople can trigger the neurochemical messengers in customers' brains to get the right responses. Jedi mind tricks anyone? The PLAN! audience will come to understand the physiological effects of trust on the brain, and to use that information to improve ways of building trust and change behaviors that prevent or limit trust. The event host and business spotlight will be David Cruz, Your … (2 comments)

fort myers: Southwest Florida DO NOT Miss This Celebration Sat, March 19 - 03/16/16 10:42 PM
Southwest Florida's health care industry is booming. It is experiencing massive development especially in the plastic surgery, senior living, home health care, memory care and hospital sectors.
Despite this crowded space, one company has found a unique niche to differentiate itself and be of tremendous service to its patients.
ApothiCare 360, an independent, family-owned Fort Myers pharmacy and wellness clinic is celebrating its two year anniversary with a birthday bash and health fair.  The event is free and open to the public. Many great prizes will be raffled every 15 minutes and the health fair exhibitors are all healthy living style businesses.
Stop by … (3 comments)

fort myers: iPartnerMedia Supports Athletics at FSW - 02/06/16 07:55 AM
I am proud to share with you that iPartnerMedia has committed to supporting athletics and the construction of the Suncoast Credit Union Arena at Florida SouthWestern State College (FSW) with a gift of $50,000.
 
The gift provides $25,000 in assistance for getting athletics and the arena off the ground, and $25,000 of in-kind marketing services to the athletics department, putting iPartnerMedia on a growing list of local businesses giving to FSW.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
“We are tremendously grateful to iPartnerMedia for their generous gift to our business campaign for the Suncoast Credit Union Arena at FSW,” said Dr. Joseph Kramp, Director of Development at the … (0 comments)

fort myers: IRS Tax Filing Alert - Many to Experience Delayed Returns - 01/29/16 11:16 PM
The other day I listened to a tax preparation expert in Fort Myers speak about some of the changes to tax laws and procedures that individuals and business filers should expect this season.
Although there were a handful of interesting write-off perks for equipment purchasing and extension of many other tax write-offs thanks to th Paul Ryan led Congress, there was one HUGE change that we were alerted to that compelled me to share with Active Rainers.
 
Tax Refund Fraud Triggers Big Changes at IRS
You may have heard in recent years about news stories involving identity thieves filing stealing tax refunds from innocent … (2 comments)

fort myers: Emergent Technologies Institute Already Impacting SWFL Economy - 08/26/15 04:28 AM
The growth of Florida Gulf Coast University (FGCU) is a key driver of our economy in Estero, Florida and southwest Florida in general. A recent announcement by the school is another indicator that the expansion will continue to create demand for residential and commercial real estate and related services.  Check out more details about their announcement in this article published by iPartnerMedia.
FGCU President Wilson Bradshaw shed light on the highly anticipated Emergent Technologies Institute as part of the Wake Up Naples series. This event was held by the Greater Naples Chamber on August 12 and sponsored by the Seminole Casino … (2 comments)

fort myers: Transportation Infrastructure Improvements in Southwest Florida - 08/05/15 06:33 AM
According the Florida Chamber, Florida is ranked #1 in transportation infrastructure in the United States and no state has invested more capital towards this critical resource than Florida. Southwest Florida’s infrastructure is improving to accommodate rapid growth and is perfectly positioned to have your business succeed in our global market. Our airports are adding capacity for more passenger flights, highways are being widened to make shipping freight more safe and efficient between main hubs like Miami, Fort Myers, Tampa and Orlando as our sea ports are getting deeper to compete globally.
Highways
Interstate 75 (I-75) is one of the nation’s most significant … (0 comments)

fort myers: Top 10 Markets Attracting Baby Boomers - 05/25/15 03:01 AM
Watch out Florida! The Baby Boomers are stampeding in your direction!
According to the American Community Survey conducted by the United States Census Bureau, nearly half of baby boomers that move end up in Florida!
More than one out of three baby boomers are flocking to the gulf coast corridor along Interstate 75 between Bradenton and Fort Myers (including booming areas such as Sarasota, Estero and Bonita Springs).
Below is the complete top ten ranking of the percentage of baby boomers moving into these hot markets:

Things that pop into my mind when I consider statistics like this include:
-Are there enough doctors and other qualified … (7 comments)

fort myers: Relocating to Southwest Florida - All The Data Realtors Need - 05/17/15 10:16 AM
The Southwest Florida Economic Development Alliance (SWFEDA) has launched a website serving as a one-stop shop for site selectors, business owners and others seeking information about relocation to Southwest Florida.
This is a great resource for Realtors too as you can refer clients looking to move to the region to this website to learn about the education infrastructure, top employers and ways to play in paradise.

Designed by marketing agency iPartnerMedia, Inc., the SWFEDA website is mobile responsive and features commercial property listing portal and a report generator to download statistics from its massive repository.


More Stats Than You Know What To Do … (2 comments)

fort myers: Never Too Young To Learn About Credit - 04/29/15 12:35 PM
One of the failings of our education system is that kids do not get taught about credit. Research shows that 40% of American adults do not understand the basics about credit. Worse, they believe false information about how credit works.
For example, many people believe that job status, income and age play a role in determining a credit score. If parents are not aware of the facts then we can't expect credit to be effectively taught in the home. As a result, this vital information to conducting personal financial affairs falls through the cracks.
A Solution To This Problem
Tonight I had an opportunity … (3 comments)

fort myers: Bonita Springs Chamber Trade Show - April 2015 - 04/23/15 12:55 PM
This morning members of our team at iPartnerMedia, Inc. had the opportunity to exhibit at the Bonita Springs Chamber of Commerce tradeshow hosted by the Holiday Inn Airport, across from Gulf Coast Town Center in Fort Myers, Florida.
We educated business owners about the important of mobile responsive website design especially in light of Google's recent algorithm update which will devalue websites which are not designed for smart phones and tablets and other mobile devices.
Facebook advertising was another hot topic and we demonstrated a live Facebook campaign that was generating clicks to the advertiser's landing page before our eyes. The advertiser is an insurance … (4 comments)

fort myers: Why So Many Cash Deals Still? - 02/23/15 06:34 AM
I am getting conflicting information and curious to learn your opinion.
 
All-Cash Property Transactions
On one hand, I read a press release last week from RealtyTrac that the Cape Coral-Fort Myers market has one of the highest share of all-cash home sales based on fourth quarter 2014 data. Almost 54% of the sales were all-cash which put our market in the top 5 nationally.

Mortgage Market Strong?
On the other hand, I am consistently reading stories in the media about how the mortgage industry is growing again and lenders have money they are willing and able to lend. Underwriting crtieria are being … (68 comments)

 
Randy Mitchelson,APR,      First Impressions are made at First Click (Marketing Advisor & Squeeze Mortgage)

Randy Mitchelson,APR

First Impressions are made at First Click

Bonita Springs, FL

More about me…

Marketing Advisor & Squeeze Mortgage

Address: Bonita Springs, FL, 34135

Mobile: (239) 851-6738

Strategic tips, news and tactics that will help you attract more quality leads for your business and protect your pocketbook.


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