google: Effective Digital Marketing TechTalks Scheduled - March 14 & 21 - 03/06/19 12:04 PM
     The Southwest Florida Regional Technology Partnership (SWFRTP) will present a free, two-part TechTalk, “Effective Digital Marketing” that will cover best practices and the latest trends in search engine optimization and search engine marketing. 
The seminars will be conducted by Ed Moore, owner of Red Sneakers Mobile Marketing and Communications and Albert Arguelles and Randy Mitchelson, APR from iPartnerMedia, a certified Google Partner.
Part one of the two-part series will be on Thursday, March 14, 5:30 - 7:30 p.m. and part two will be on Thursday, March 21, 5:30 - 7:30 p.m., both at Two39 Work located at 24301 Walden Center … (0 comments)

google: Double Down with these Google My Business tips - 02/07/19 09:50 PM
Our team at iPartnerMedia recommends that businesses double down on building out and analyzing their Google My Business directory listing.
Here are a few tips for businesses to ensure they're doing:
1) Download and use the free Google My Business mobile app to monitor analytics such as click to call volume, driving directions, customer reviews and impression count.
For example, one of our clients noticed a pattern in their call volume being higher on Tuesdays which prompted them to have a little extra staffing that day to help with phones.
2) Adding fresh photos, videos, new product and service information and … (3 comments)

google: Google Accelerates Death of Google+ - 01/22/19 08:15 AM
In October 2018 Google announced it will be sunsetting Google+. The decision has likely been in the works for a long time.
But the specific timing of the announcement is a response to a Wall Street Journal story detailing a security vulnerability that would have allowed hundreds of apps to access the personal account information of Google+ users.
Recently, Google revised their plan to accelerate the shut down.
The sunset is now scheduled to take place in April 2019, and over the coming months Google will provide users with information to help them migrate off of G+. Here's one of Google's announcements:

Many business … (11 comments)

google: iPM Launches New Website - What do you Think? - 09/22/18 01:30 PM
     We are always building websites for our customers here at iPM but we always remind ourselves that we must be our own best customer.  This week we unveiled our new website and logo, our first change in more than four years. We make it easy for customers to do business with us and our website resembles that value.
     A major addition to our logo is the word "design."  One thing that we have learned from our customers over the years is that we excel at graphic design - both for digital and print purposes. Design is arguable an … (0 comments)

google: Reach Customers Online with Google - 05/14/18 11:23 AM
In partnership with the Greater Fort Myers Chamber of Commerce, Google and iPartnerMedia invites you to attend this digital marketing workshop to help your business get found online.
Date: 6/7/2018
Time: 8:00 a.m. TO 10:00 a.m.
Location: Crowne Plaza Fort Myers at
The Bell Tower Shops 13051 Bell Tower Dr. Fort Myers, FL 33907
Registration Options:
By Phone: (239) 332-3624
Online: Click Here to Register
Your paid admission includes your breakfast
In today’s digital world, businesses who aren’t online are getting left behind. Take advantage of this helpful workshop presented by Pamela Starr from Google and Albert Arguelles and Randy Mitchelson, APR, both from … (0 comments)

google: Best Behaviors to Boost Your Google Ranking - 05/07/18 07:55 PM
SCORE Naples and iPartnerMedia, a Google Partner,  have joined forces to deliver digital marketing expertise to southwest Florida.
In this installment of our live, interactive, hands-on Google workshop series, we will break through the smoke and mirrors behind search engine optimization.
SEO is a set of ongoing behaviors and tactics which build website credibility and traffic over time.
During Best Behaviors to Boost Your Google Ranking, participants will learn about free tools that Google and other services make available to help research and monitor useful data.
Also, get tips on subscription services that are available to gain insights on … (1 comments)

google: Grow Your Business Online with Google Workshop - Feb 23 - 02/06/18 08:20 PM
In this digital world, it is important that customers can find you quickly and easily.
In today’s digital world, businesses who aren’t online are getting left behind. Take advantage of this helpful workshop presented by Google and iPartnerMedia.
 You’ll receive hands-on help in creating and maintaining your Google My Business Listing and page, allowing customers to find you with a simple search and click.
You will get hands-on help creating and updating your business information on Google so that customers can find you at the click of a button.
You will also learn how customers search and find your business online.
By the … (1 comments)

Even the largest of companies are subject to Google's process for warning the public about visiting websites that are “NOT SECURE.” 
I participate in an advisory panel organized through Bank of America where we get online surveys and provide our opinions on banking products and services.  The latest survey link I received generated the following message:

Oops.  Even a large company who you'd expect to be on top of things has some cracks. In this case it is likely that Bank of America is outsourcing their survey platform and their vendor has not secured the platform.
Let us give you a piece of … (0 comments)

google: How to Find the Right SEO Partner - 09/23/17 01:02 PM
SEO, or Search Engine Optimization, is about having more than the right strategy.
It’s about choosing the right partner. Is your SEO company practicing what they preach?
Are you having trouble narrowing down companies to partner with? iPartnerMedia is helping you sift through the imposters so you can find true solutions. Partnering with another business can be a gamble. Protect your business as well as your employees by choosing a reputable agency that gets results.
In order to find these diamonds in the rough, you should look for a few things. Below, we have identified questions that every business should ask … (0 comments)

google: My Remarks from Get Connected Chamber Event - 06/20/17 10:20 AM
As a sponsor of the annual Greater Fort Myers Chamber of Commerce Get Connected luncheon, I had the opportunity to address the audience.  Following are my remarks including a short personal story and one thing that makes me most proud of the work we do at iPartnerMedia.  
If you are in southwest Florida and have not experienced an event with the Greater Fort Myers Chamber of Commerce, you are welcome to be my guest at an upcoming breakfast, lunch or after hours social.
My Remarks from Get Connected Chamber Event
Raise your hand if this is your first chamber event.
This is my 4th … (0 comments)

iPartnerMedia Selected to Produce a Digital Marketing Workshop
Recently, iPartnerMedia was selected to produce a digital marketing workshop for Kinetico Water Systems dealers at their national conference in Reno, Nevada, February 6th-8th.
iPartnerMedia said yes, and Vice Presidents Albert Arguelles and Randy Mitchelson, APR packed their bags, rolled up our marketing materials, and took to the skies in order to share their expertise.
The workshop brought together Kinetico Water Systems dealers from all across the country to participate in a five-hour workshop about Digital Marketing and various platforms that can be used to generate new leads.
Topics included the ins and outs of … (2 comments)

google: iPartnerMedia Selected to Present at National Conference - 02/07/17 09:50 PM
iPartnerMedia has been selected to produce a digital marketing workshop for Kinetico Water Systems dealers at their national conference in Reno, Nevada February 6 - 8, 2017. Albert Arguelles, vice president, iPartnerMedia and Randy Mitchelson, APR, vice president, iPartnerMedia will be instructors on topics including Facebook advertising and Google AdWords and how these platforms can be used by Kinetico dealers for generating new qualified leads. iPartnerMedia is the digital marketing partner for Kinetico Water Systems Southwest Florida in Bonita Springs.
About iPartnerMedia
Bonita Springs-based iPartnerMedia, Inc. is a digital and print marketing and public relations agency serving businesses across the United States and … (5 comments)

google: One SEO Mistake we see all the time - 11/28/16 10:59 AM
There are a lot of old wives' tales on the street about search engine optimization
and understandably so.
It used to be an industry all to itself.  But like many things in digital marketing, change is inevitable.
If you don't keep up with the facts, you are by default, behind the learning curve.
SEO is no longer an industry unto itself. It is simply a set of behaviors that a website owner must follow if ranking organically for specific keyword phrases is important to their business and website traffic.
What may have been gospel 8 years ago could be a recipe for disaster today.
SEO Mistake … (3 comments)

google: Understanding Why Hackers Hack - 05/01/16 01:50 PM

Safe. Secure. They are both key words individuals look for when seeking website security, but what does that even look like on the Internet today? In America, most businesses have a website that serves as the hub of their marketing ventures. It’s the digital billboard and brochure that allows them to reach their target audience on an international scale, but more often than not, those websites are like sitting ducks: susceptible and unprotected.
In a 2015 study conducted by WhiteHat Security, it was reported that 86 percent of all websites contained at least one serious vulnerability, if not more. In that same year, Google reported that hacking … (0 comments)

google: The Statistically Proven Effect of Narrative Marketing - 08/06/15 04:46 AM
Check out this new blog post from the iPartnerMedia website authored by my colleague Elizabeth Carlton!

Narratives are one of the most influential and persuasive approaches to marketing. It is all about selling yourself, your business or your product through a story. As years go by, marketing strategies change, yet the impact of this age-old method continues to work across industries large and small.
Why is that?
As humans we think in terms of narratives and metaphors. Professor of Marketing at Stanford University, Jennifer Aaker, disclosed a recent study in a video called Persuasion and the Power of Story where students had to win their class … (4 comments)

google: Build Your Own WordPress Website & Blog for Low to No-Cost - 07/13/15 05:35 AM
  If you build it, they will come.
Does your website need a fresh start? Do you need a website in general? Thanks to open-source platforms like WordPress, building a website can be done for little to no cost. Having an engaging, functional website is more important than ever. In a competitive and growing industry like real estate, your first impression can make or break a customer’s experience. Walk the walk and talk the talk with a website that looks and feels professional.
Learn more about WordPress design, functions and features on the online Webinar: Build Your Own Website & … (6 comments)

google: Did You Know Your Facebook Feed Is Now Searchable? - 05/25/15 02:36 AM
Our Facebook newsfeeds are chock full of photos, videos, jokes, links and statements by our friends that we've chosen to Like and Follow. Have you ever remembered seeing something useful or important in your Facebook news feed but couldn't find it again? Scrolling through years and years of posts can be a time consuming pain. But now there's an easy way to find and filter through Facebook posts.
Keyword Search Available on Facebook
Facebook has introduced a keyword search tool which allows users to search their news feed for specific posts their friends have made. This feature makes it easier to get more … (3 comments)

google: Google My Business Customer Reviews - 03/10/15 03:58 PM
Proud to share these images of customer testimonials posted to iPartnerMedia's Google My Business page. These reviews play a role in organic search rankings for our website and demonstrate to our prospective clients how passionate and loyal our customers become after experiencing the IPM standard.


google: Did You Get This Alarming Email from Google? - 01/29/15 05:49 AM
In another recent blog post I published December 30, (see here: ), I alerted website owners about Google's new mobile search feature that clearly denotes which websites are mobile responsive.Today, I read a post by Matt Southern about how Google is proactively emailing website owners alerting them to how their search ranking may be affected if they do not update their website.
The email reads as follows:Google systems have tested [X amount of] pages from your site and found that 100% of them have critical mobile usability errors. The errors on these [X amount of] pages severely affect how mobile users are … (6 comments)

google: Online Webinar - Your Facebook ad Google Business Page - 01/20/15 01:39 AM
Calling all do-it-yourselfers!
The Small Business Development Center in Southwest Florida is offering a
2-part webinar series to help customers find your business. 
Participants will learn why and how to establish their business page on both Facebook and Google.
Instruction will include "how-to's" for maintaining a fresh and engaging presence on these business directory listings.
Dates: Tuesday, Feb 3, 2015 and Feb 10, 2015
Time: 9:00am to 10:00am est
Cost: No Cost
Click here to register.
If you are unable to participate in … (4 comments)

Randy Mitchelson,APR,      First Impressions are made at First Click (Marketing Coach & Homeland Heroes Home Loans) Rainmaker large

Randy Mitchelson,APR

First Impressions are made at First Click

Bonita Springs, FL

More about me…

Marketing Coach & Homeland Heroes Home Loans

Address: Bonita Springs, FL, 34135

Mobile: (239) 851-6738

Email Me

Strategic tips, news and tactics that will help you attract more quality leads for your business and protect your pocketbook.




RSS 2.0 Feed for this blog