marketing: PR University 20/20: Focus on Best Practices - 12/20/19 12:15 PM
Public Relations University is an annual full-day professional development seminar that brings some of the best PR and communication practitioners from around the state and even across the nation to examine trends in the changing market and the fusion of new media with traditional communication elements.
Speakers:
Lonny Kocina, CEO at Media Relations, Inc.
Ana Hoyos, Area Director, Southeast US and Latin America at Meltwater
Alyson Seligman, Owner/President at SBS Agency
Betsy Clayton, APR, Director of Communications at Lee County Government
Mary Briggs, Systems Director, Strategic Communications & Public Relations at Lee Health

Kristin McClement, Director, Public Relations and Social Marketing … (1 comments)

marketing: Branding, Storytelling and Trademarking - 09/13/19 12:25 PM

No different from other Public Relations projects, a successful branding or rebranding campaign is grounded in research, implemented with SMART objectives in mind and eventually evaluated for necessary changes for the future.
The October seminar produced by the Southwest Florida Chapter of the Florida Public Relations Association will feature Christopher Spiro of Spiro & Associates Marketing, Advertising, Public Relations and Brand Architecture to discuss the importance of branding whether for your client or your own organization. Chris will also discuss traditional branding activities vs. brand storytelling and will provide insight from one of their own case studies.
Topics to be included: … (0 comments)

marketing: Double Down with these Google My Business tips - 02/07/19 09:50 PM
Our team at iPartnerMedia recommends that businesses double down on building out and analyzing their Google My Business directory listing.
Here are a few tips for businesses to ensure they're doing:
1) Download and use the free Google My Business mobile app to monitor analytics such as click to call volume, driving directions, customer reviews and impression count.
For example, one of our clients noticed a pattern in their call volume being higher on Tuesdays which prompted them to have a little extra staffing that day to help with phones.
2) Adding fresh photos, videos, new product and service information and … (3 comments)

marketing: Is Direct Mail Effective? If I Had a Dime For every Time I was Asked - 01/24/19 01:44 PM
Is direct mail effective? If I had a dime for every time I was asked, I could enjoy a nice dinner out with my wife.  
 
Despite the proliferation of digital marketing, people still adhere to their daily ritual of walking to their mailbox, examining every single piece of mail before decisioning whether to keep or toss.
Either way, your message is guaranteed to be seen.
Direct mail is most effective when it is a consistent part of an overall ongoing marketing program.  This way you are getting your brand and message into the mailbox 6-12 times per year.
One-off mailers are ok … (3 comments)

marketing: Google Accelerates Death of Google+ - 01/22/19 08:15 AM
In October 2018 Google announced it will be sunsetting Google+. The decision has likely been in the works for a long time.
But the specific timing of the announcement is a response to a Wall Street Journal story detailing a security vulnerability that would have allowed hundreds of apps to access the personal account information of Google+ users.
Recently, Google revised their plan to accelerate the shut down.
 
The sunset is now scheduled to take place in April 2019, and over the coming months Google will provide users with information to help them migrate off of G+. Here's one of Google's announcements:

Many business … (11 comments)

marketing: Best Platform For Online Clothing Store: Shopify or WooCommerce? - 08/16/18 09:23 PM
Author Anna Maksymova was kind enough to include my words of advice in her article, "The Best Platform For Online Clothing Store: Shopify or WooCommerce?"
Click through to read the piece and be sure to share it with anyone you know who has an online store. 
Sometimes web developers, i.e. "techies" who are super proficient with internet technology and coding do not have the same level of business acumen that a more well rounded marketing consultant can offer. 
Our team at iPartnerMedia is fortunate to have both a strong techie team alongside a mature, experienced team of business savvy consultants.
As a result, you will see … (0 comments)

marketing: Best Behaviors to Boost Your Google Ranking - 05/07/18 07:55 PM
SCORE Naples and iPartnerMedia, a Google Partner,  have joined forces to deliver digital marketing expertise to southwest Florida.
In this installment of our live, interactive, hands-on Google workshop series, we will break through the smoke and mirrors behind search engine optimization.
SEO is a set of ongoing behaviors and tactics which build website credibility and traffic over time.
During Best Behaviors to Boost Your Google Ranking, participants will learn about free tools that Google and other services make available to help research and monitor useful data.
BRING YOUR TABLET OR LAPTOP
Also, get tips on subscription services that are available to gain insights on … (1 comments)

marketing: iPM to Launch Grumpy Goat Gardens Tourist Attraction in Bonita Springs - 04/03/18 02:20 PM
iPM to Launch Grumpy Goat Gardens (G3)
Tourist Attraction in Bonita Springs

Bonita Springs, Fla. (April Fool’s, 2018) - iPartnerMedia (iPM) is proud to announce the development of Grumpy Goat Gardens (G3), a public attraction that will include a goat sanctuary and petting zoo, tropical coffee plant gardens, wedding pavilion and community room for agri-education and business networking meetings.
The family friendly park will be located at the corner of Bonita Beach Road and Old U.S. 41 next to the Naples-Fort Myers Greyhound Track. Scheduled to open to the public September 29, 2019 on International Coffee Day, G3 will be an … (0 comments)

marketing: Grow Your Business Online with Google Workshop - Feb 23 - 02/06/18 08:20 PM
In this digital world, it is important that customers can find you quickly and easily.
In today’s digital world, businesses who aren’t online are getting left behind. Take advantage of this helpful workshop presented by Google and iPartnerMedia.
 You’ll receive hands-on help in creating and maintaining your Google My Business Listing and page, allowing customers to find you with a simple search and click.
You will get hands-on help creating and updating your business information on Google so that customers can find you at the click of a button.
You will also learn how customers search and find your business online.
By the … (1 comments)

marketing: 4 Easy Ways to Integrate Your Business Into the Community - 12/29/17 11:14 AM
Although small businesses rarely have large marketing budgets to particpate in media buys and event sponsorships there are effective ways that a small business to integrate with their community.
A major component of iPartnerMedia's growth in the first five years is our commitment to engaging with various community organizations such as chambers of commerce, schools, professional organizations, economic development and charitable, non-profit organizations.
Newer companies without big marketing budgets can follow the four tips below to do some grass roots marketing themselves:

1) Be a leader not a follower
Take on a leadership position within organizations rather than just writing a sponsorship check.
2) Identify strategic … (2 comments)

marketing: Most common marketing mistake we see businesses make - 12/28/17 11:20 AM
What is the most common marketing mistake we see businesses make?
It's a difficult question to answer.
We see mistakes all the time.
But to determine the BIGGEST mistake? 
Not so easy.
It's a matter of opinion....or in this case our expert opinion.
Whereas you may see a marketing task cross your desk once or twice a week (if you're lucky), we see multiple projects daily and have been at it for more than five years at iPartnerMedia and for many more years prior to that.
We've seen a thing or two (to quote the Famer's Insurance commercial).
The biggest mistake we see most often is graphic design.
Most … (0 comments)

marketing: 24 Valuable SEO Statistics & Case Studies - See Mine #22 - 12/21/17 08:57 AM
Digital marketing services company Inet Solutions recently published their roundup of 24  Valuable SEO Statistics & Case Studies, organized by Anastas Chobanov.  I was fortunate enough to be included among their experts who provided real world examples (no theory here) of businesses who have realized significant change in their search engine optimization and the tactics and data to prove it.
Search engine optimization is not black magic. It used to be sold that way.  Anyone who still sells it as such is in a dwindling breed and not a smart choice for your company. Rather, SEO has evolved to be an ongoing data … (1 comments)

marketing: 2 NEW FEATURES FOR YOUR GOOGLE BUSINESS LISTING - 11/30/17 11:31 AM
By now you should know that a Google My Business page is essential to most companies and storefronts. This simple but influential tool is the Yellow Pages of today, generating new business through the world’s most used search engine.
Putting your pin drop on Google’s map places you in front of numerous potential customers as they search for solutions relevant to your product or service. But did you know that Google My Business is far more than just a general listing?
This powerhouse of a tool is capable of so much more! From helping you promote time sensitive deals to allowing … (0 comments)

marketing: Look at the Award our Team Just Won! - 10/13/17 06:37 PM
iPartnerMedia was named 2017 Startup of the Year by the Lee County (Fla.) Economic Development Office, Horizon Council and Horizon Foundation. The honor is awarded to a company founded in Lee County in the last 3-5 years that has demonstrated continued growth both financially and staffing since start-up while leading and overcoming challenges. See more celebratory pictures on our Facebook page and be sure to Like our page to receive marketing tips and creative ideas to help you grow your business.

(1 comments)

marketing: How to Find the Right SEO Partner - 09/23/17 01:02 PM
SEO, or Search Engine Optimization, is about having more than the right strategy.
It’s about choosing the right partner. Is your SEO company practicing what they preach?
Are you having trouble narrowing down companies to partner with? iPartnerMedia is helping you sift through the imposters so you can find true solutions. Partnering with another business can be a gamble. Protect your business as well as your employees by choosing a reputable agency that gets results.
In order to find these diamonds in the rough, you should look for a few things. Below, we have identified questions that every business should ask … (0 comments)

marketing: 9 major factors to compare website design companies - 08/03/17 07:35 AM
Although the cost of a website is an important factor for a business to decide which website company to work with, there are other major factors to compare website design companies including:
1.Development platform: Open source or proprietary?  If open source, how many other developers are available in your market to switch to in the event you need to make a change?
2.Online reviews: Review the testimonials a website company has earned online from their customers. Check Google, Facebook at least.
3.Portfolio: Review at least a portion of the design portfolio of the website design company. Are their designs and features/functionality inline with the expectations you have or your own website?
4.Ranking: … (2 comments)

marketing: My Advice For Businesses Frustrated by their Presence on Yelp! - 07/14/17 07:40 PM
In this latest expert round up, my advice for businesses about beating Yelp's filters is included alongside great tips from 110 other experts.
The post was just published by Minuca Elena on NEXT LEVEL WEB  - ARTICLES ACTUALLY WORTH READING.
You can find it here: TO BEAT YELP’S FILTER & GET MORE POSITIVE REVIEWS: 111+ INDUSTRY EXPERTS WEIGH IN
if you’re reading this article, you’ve probably experienced the difficulties of getting your best clients to follow through and write you a review. Getting those reviews to remain unfiltered by Yelp often proves difficult on its own. This can be a point of frustration for … (0 comments)

marketing: Don't Waste Your Money on Facebook - Here's Why - 06/26/17 09:03 PM
One important trend that businesses should be aware of has to do with marketing on the Facebook platform.
For years, businesses have been investing time and money diligentyl posting lots of content through either in-house marketing or other staff or outsourcing to a professional digital marketing company like iPartnerMedia.
Believe it or not we are advising our clients to stop wasting their money only doing posts.
Although that was a viable tactic for many years, there are new rules at play in this game to capture the attention of your audience.
FACEBOOK ALGORITHM CHANGES ARE LIMITING AUDIENCE REACH
Facebook has adjusted its newsfeed algorithm to … (2 comments)

marketing: My Remarks from Get Connected Chamber Event - 06/20/17 10:20 AM
As a sponsor of the annual Greater Fort Myers Chamber of Commerce Get Connected luncheon, I had the opportunity to address the audience.  Following are my remarks including a short personal story and one thing that makes me most proud of the work we do at iPartnerMedia.  
If you are in southwest Florida and have not experienced an event with the Greater Fort Myers Chamber of Commerce, you are welcome to be my guest at an upcoming breakfast, lunch or after hours social.
My Remarks from Get Connected Chamber Event
Raise your hand if this is your first chamber event.
This is my 4th … (0 comments)

marketing: 2 direct mail best practices we always advise our clients - 06/04/17 07:48 PM
When it comes to direct mail marketing, there are two best practices we always advise our clients of:
1. Be Consistent
To be effective, direct mail requires consistency. One and done campaigns have a high failure rate. Businesses should commit to at least monthly drops targeted either via a data list they purchase or already own or via the U.S. Postal Service's Every Door Direct Mail routes which allow for targeting by specific postal route.
2. Design Strategically
When running an ongoing direct mail campaign, businesses can save money on design and print and postage costs by mailing oversized postcards that have consistent branding … (2 comments)

 
Randy Mitchelson,APR,      First Impressions are made at First Click (Marketing Coach & Homeland Heroes Home Loans) Rainmaker large

Randy Mitchelson,APR

First Impressions are made at First Click

Bonita Springs, FL

More about me…

Marketing Coach & Homeland Heroes Home Loans

Address: Estero, FL, 33928

Office: (239) 449-4749

Mobile: (239) 851-6738

Email Me

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