marketing: Bonita Springs-based Presstige Printing named Florida’s Best Printer
- 11/10/23 09:46 AM
Presstige Printing was named Florida's Best Printer by the Florida Graphics Alliance at the 2023 Florida Print Awards, taking home the coveted Golden Flamingo Trophy for the first time in company history. Presstige Printing also won the most first place awards at the event, which convenes annually to recognize excellence in printed material within the state of Florida.
“I am both honored and humbled by Presstige Printing’s recognition as Florida’s Best Printer,” said Wes Weidenmiller, president of Presstige Printing. “Thank you to our team of dedicated print professionals who bring their very best to the table each day, as well as the … (1 comments)
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marketing: What to do about Google Analytics 4 email warnings
- 02/12/23 06:37 AM
If you own a website that has Universal Google Analytics, you're likely receiving lots of email warnings from Google about something called Google Analytics 4 (or GA4 for short).
What does it mean and why should you be concerned?
For decades, Google has offered a powerful free service for website owners called Universal Google Analytics. The tool provides valuable data about your website traffic, where it comes from, types of devices and browsers being used, the geographic sources of website visitors, goal setup and tracking for lead generation, keyword search info and much more.
There is both a desktop and mobile app version of … (3 comments)
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marketing: What I've Gained from the Internet - January AR Challenge
- 01/06/22 12:28 PM
As the wheels began turning in my mind after reading the topic for the Active Rain January Challenge, I quickly came to the summary that I'd rather focus my response on what I've gained from the Internet versus what I've lost.
That said, it goes without saying that anyone who utilizes a device to access the Internet has indeed lost a level privacy. Corporations have gathered immeasurable amounts of data about us as a result of the technology.
In terms of what I've gained from the Internet, a few examples that I appreciate are:
1) I've gained ongoing relationships with classmates
Prior to the … (4 comments)
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marketing: What is a good frame of reference for SEO from a ROI standpoint?
- 10/20/21 10:47 AM
From a search engine perspective, there are two main ways to drive traffic to your website. First is paid traffic via search engine marketing (e.g., Google Ads). When setup properly, you can easily track the effectiveness of Google Ads campaigns.
A second way to drive website traffic is through search engine optimization (SEO) which will generate organic (non-paid) traffic.
MEASURING SEARCH ENGINE OPTIMIZATION
When companies allocate marketing budget to SEO, one of the concerns I often hear is how long does it take to see results and how do you measure the campaign effectiveness?
Although the answer to those questions is going to vary based … (2 comments)
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marketing: What do you view as the best forms for SEO?
- 10/13/21 09:30 AM
What is everyones take on content creation?
What do you view as the best forms for Search Engine Optimization (SEO)?
For on-page SEO there are many types of content.
For example, written content such as
FAQs Articles Case Studies Blogs e-books Testimonials In addition, there's multimedia content such as:
Photos (ex. before and after) How-to videos Vlogs Social Media Video FAQs Podcasts
The short answer is "all of the above."
The trick is to be efficient in your content creation.
First, you identify a topic or issue that is relevant to your target audience and validate that there's search volume worthy of the … (1 comments)
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marketing: Mapping your Media: Navigating through the Changing PR Landscape
- 06/16/21 09:18 AM
The annual Media Breakfast event brings Southwest Florida’s premiere media members front and center for a candid conversation of the state of our media, and how PR professionals can build relationships and get their organizations’ messages out.
For the first time, this year’s Media Breakfast will be co-hosted by the Southwest Florida chapter of FPRA and the Gulf Coast chapter of PRSA.
Date: Friday, June 18, 2021
Time: 8:00 – 8:45 a.m. registration and networking; program 8:45 a.m. – 11 a.m.
Location: Artichoke and Company, 11920 Saradrienne Lane, Bonita Springs 34135. The event will follow social distancing guidelines and masks can be worn by anyone … (2 comments)
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marketing: Grow Business Network Announces Annual Luncheon
- 06/03/21 11:34 AM
The Grow Business Network has announced its annual network wide luncheon will be Thursday, June 10 from 11:30 a.m. to 1:00 p.m. at Artichoke and Company located at 11920 Saradrienne Lane, Bonita Springs.
The complimentary professional networking event is open to all Grow members from the six teams in Naples, Bonita Springs, Estero, Fort Myers and Cape Coral as well as any guests.
Seating is limited to 100. Every attendee will have an opportunity to introduce themselves to the audience and will be eligible to win prizes.
There is no cost to attend and the lunch is free. To confirm your … (2 comments)
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marketing: New Feature: Appointment Setting via Facebook
- 04/13/21 09:01 PM
The evolution of the Facebook platform for business never stops.
Recently a new feature was added that enables a business to allow for appointment setting via the Facebook interface.
This helps you turn your Facebook followers into customers.
Appointments on Facebook lets you control your calendar and set up your available dates and times and show the services people can book.
To explore this Facebook business feature further go the Resources and Tools section from the menu.
Enable the button on a Facebook business page so people can schedule with you right on Facebook and get reminders automatically.
Also if you already use an appointment setting tool … (4 comments)
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marketing: Trending Social Media and Branding Strategies
- 01/22/21 12:21 PM
As Immediate Past President of The Southwest Florida Chapter of the Florida Public Relations Association, I invite Active Rainers to participate in this upcoming webinar. You do not need to be an FPRA member to register.
Our video and website production agency M&M Multimedia is a proud sponsor of FPRA and its events.
Our speaker AJ Wiley will present “Trending Social Media and Branding Strategies”
Your social media posts and branding efforts shouldn’t go unnoticed. Learning how to stay on top of social media and branding trends before they burn out, and even creating your own trends, can reveal vital information about your target … (0 comments)
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marketing: Live Webinar Jan 12 - Intersection of Paid & Earned Media
- 01/08/21 09:26 AM
If you're on ActiveRain, you already understand and appreciate the value of earned media.
The media landscape is rapidly changing and the first webinar of 2021 from the Southwest Florida Chapter of the Florida Public Relations Association will feature two speakers on the front lines of that transformation.
When: Tuesday, Jan 12, 2021 11:30 am - 1:00 pm EST
Where: ZOOM link will be provided upon your registration
Speakers:
David Plazas, Opinion and Engagement Editor, USA Today Network Tennessee and longtime editor at The News-Press Media Group
Kevin Johnson, Digital Director at Priority Marketing
The speakers will be discussing how to build relationships with the media to tell … (1 comments)
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marketing: Celebrating Black-owned businesses - New Google feature
- 12/17/20 10:58 AM
Celebrating Black-owned businesses
Google has a new feature to help black-owned businesses.
Black-owned businesses can now add this special attribute to their Business Profile.
Even if you are not a black-owned business, perhaps you know someone who is and can share this with them so they can immediately take advantage of this feature.
The steps to add this attribute on a Google listing are simple:
1. Sign in to your free Google My Business listing account.
(note: if you don't have one yet, you're really missing out on a powerful free feature from Google. Need help? I help businesses set these up properly for a one-time fee … (1 comments)
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marketing: Four experts. One can't-miss storytelling course
- 10/21/20 07:14 PM
A celebrated photojournalist. A multimedia producer. An award-winning PR pro. And a nonprofit rockstar...
Our lineup of speakers for this year's Nonprofit Day is one you don't want to miss. Storytelling is critical to help nonprofits engage and retain donors - learn how at our Nov. 12 Nonprofit Day.
Boost donor engagement and retention - even virtually! Inspire your audience to act and support your cause Storytelling is crucial, especially now - you need it to engage an audience that is more distanced than ever before. VIRTUAL | November 12 | 9 a.m. to Noon | $25, $15 for students
… (1 comments)
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marketing: Webinar: Optimizing Survey Data and Feedback for Marketing and PR
- 09/23/20 09:48 AM
The data we collect via surveys and other methods shouldn’t just go into a spreadsheet and be forgotten.
Survey data from our internal and external audiences can reveal :
how to craft effective key messaging drive action on your campaigns; and truly understand who you’re messaging When you conduct a survey or other research, how do you use the data you’ve gathered?
Brian Schoedel of Testimonial Tree, Inc. will share how to use collected data effectively for your PR efforts.
Date: October 13, 2020
Time: 11:30 a.m. – 1 p.m.
Price: $10 for members | $20 for future members | $5 for students … (0 comments)
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marketing: 14 Cost Saving Tech & Marketing Ideas for COVID-19 Impacted Businesses
- 05/10/20 12:14 PM
No matter what business you are in, the ebbs and flows of the pandemic presents an opportunity to pause and think about how you run your business. It's an opportune time to have conversations with technology, marketing and other professionals and invest in new assets. Even if your business does not fit into one of the categories referenced below, you probably know someone you can share this with.
1. New Corporate Video Assets
What are the most common questions that your customers ask? How much time is spent weekly, monthly, yearly answering the same questions over and over? What is the cost of … (2 comments)
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marketing: Local PR chapter announces call for entries for Image Awards
- 02/10/20 10:11 PM
The Southwest Florida Chapter of the Florida Public Relations Association is accepting submissions for its 2020 Local Image Awards competition.
Local Image Awards are held annually and recognize the best public relations, communications and marketing efforts in Southwest Florida during the past year.
The contest is open to FPRA members and non-members as well as students. Winners will be announced at the Local Image Awards dinner on April 23. Entries must be received no later than 11:59 p.m. on Friday, March 6, on the FPRA Image Awards website at FPRAImage.org.
The competition includes four divisions: Public Relations Programs, Printed Tools of … (4 comments)
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marketing: PR University 20/20: Focus on Best Practices
- 12/20/19 12:15 PM
Public Relations University is an annual full-day professional development seminar that brings some of the best PR and communication practitioners from around the state and even across the nation to examine trends in the changing market and the fusion of new media with traditional communication elements.
Speakers:
Lonny Kocina, CEO at Media Relations, Inc.
Ana Hoyos, Area Director, Southeast US and Latin America at Meltwater
Alyson Seligman, Owner/President at SBS Agency
Betsy Clayton, APR, Director of Communications at Lee County Government
Mary Briggs, Systems Director, Strategic Communications & Public Relations at Lee Health
Kristin McClement, Director, Public Relations and Social Marketing … (1 comments)
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marketing: Branding, Storytelling and Trademarking
- 09/13/19 12:25 PM
No different from other Public Relations projects, a successful branding or rebranding campaign is grounded in research, implemented with SMART objectives in mind and eventually evaluated for necessary changes for the future.
The October seminar produced by the Southwest Florida Chapter of the Florida Public Relations Association will feature Christopher Spiro of Spiro & Associates Marketing, Advertising, Public Relations and Brand Architecture to discuss the importance of branding whether for your client or your own organization. Chris will also discuss traditional branding activities vs. brand storytelling and will provide insight from one of their own case studies.
Topics to be included: … (0 comments)
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marketing: Double Down with these Google My Business tips
- 02/07/19 09:50 PM
Our team at iPartnerMedia recommends that businesses double down on building out and analyzing their Google My Business directory listing.
Here are a few tips for businesses to ensure they're doing:
1) Download and use the free Google My Business mobile app to monitor analytics such as click to call volume, driving directions, customer reviews and impression count.
For example, one of our clients noticed a pattern in their call volume being higher on Tuesdays which prompted them to have a little extra staffing that day to help with phones.
2) Adding fresh photos, videos, new product and service information and … (3 comments)
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marketing: Is Direct Mail Effective? If I Had a Dime For every Time I was Asked
- 01/24/19 01:44 PM
Is direct mail effective? If I had a dime for every time I was asked, I could enjoy a nice dinner out with my wife.
Despite the proliferation of digital marketing, people still adhere to their daily ritual of walking to their mailbox, examining every single piece of mail before decisioning whether to keep or toss.
Either way, your message is guaranteed to be seen.
Direct mail is most effective when it is a consistent part of an overall ongoing marketing program. This way you are getting your brand and message into the mailbox 6-12 times per year.
One-off mailers are ok … (3 comments)
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marketing: Google Accelerates Death of Google+
- 01/22/19 08:15 AM
In October 2018 Google announced it will be sunsetting Google+. The decision has likely been in the works for a long time.
But the specific timing of the announcement is a response to a Wall Street Journal story detailing a security vulnerability that would have allowed hundreds of apps to access the personal account information of Google+ users.
Recently, Google revised their plan to accelerate the shut down.
The sunset is now scheduled to take place in April 2019, and over the coming months Google will provide users with information to help them migrate off of G+. Here's one of Google's announcements:
Many business … (13 comments)
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