print: Is Direct Mail Effective? If I Had a Dime For every Time I was Asked - 01/24/19 01:44 PM
Is direct mail effective? If I had a dime for every time I was asked, I could enjoy a nice dinner out with my wife.  
 
Despite the proliferation of digital marketing, people still adhere to their daily ritual of walking to their mailbox, examining every single piece of mail before decisioning whether to keep or toss.
Either way, your message is guaranteed to be seen.
Direct mail is most effective when it is a consistent part of an overall ongoing marketing program.  This way you are getting your brand and message into the mailbox 6-12 times per year.
One-off mailers are ok … (3 comments)

print: 4 Reasons Direct Mail is Still a Relevant Marketing Strategy - 05/25/15 03:22 AM
Direct mail marketing gets a bad reputation from real estate professionals and other business services because they have a hard time quantifying the return on investment from the campaign.
Is this the fault of direct mail or is there a deeper problem at hand?
4 Reasons Direct Mail is Still a Relevant Marketing Strategy
First, let's agree on the facts:
1)Going to the mailbox is still a daily event. Rarely do people let mail stack up in their box.
2)The daily ritual of grabbing what's in the mailbox is a treasure hunt that releases endorphins. Many people look forward to their daily delivery.
3)People examine each piece … (12 comments)

print: Trust and Teamwork Makes For A Winning Culture - 03/28/14 07:10 AM
Ever have one of those days that doesn't quite go as planned?
Well, today was one of those days for me.
I had a plan to conduct some website audits for some businesses in Southwest Florida who are advertising in print.
When I arrived to our office, I noticed that our print shop was backed up with orders needing delivery today. 
So I rolled up my sleeves and helped any way I could. We bundled up several Every Door Direct Mail post card campaigns for some Naples and Bonita Springs Realtors and dropped them off at the post offices.  
I … (6 comments)

 
Randy Mitchelson,APR, First Impressions are made at First Click (Marketing Advisor & Squeeze Mortgage)

Randy Mitchelson,APR

First Impressions are made at First Click

Bonita Springs, FL

More about me…

Marketing Advisor & Squeeze Mortgage

Address: Bonita Springs, FL, 34135

Mobile: (239) 851-6738

Strategic tips, news and tactics that will help you attract more quality leads for your business and protect your pocketbook.


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