seo: What is a good frame of reference for SEO from a ROI standpoint?
- 10/20/21 10:47 AM
From a search engine perspective, there are two main ways to drive traffic to your website. First is paid traffic via search engine marketing (e.g., Google Ads). When setup properly, you can easily track the effectiveness of Google Ads campaigns.
A second way to drive website traffic is through search engine optimization (SEO) which will generate organic (non-paid) traffic.
MEASURING SEARCH ENGINE OPTIMIZATION
When companies allocate marketing budget to SEO, one of the concerns I often hear is how long does it take to see results and how do you measure the campaign effectiveness?
Although the answer to those questions is going to vary based … (2 comments)
|
seo: What do you view as the best forms for SEO?
- 10/13/21 09:30 AM
What is everyones take on content creation?
What do you view as the best forms for Search Engine Optimization (SEO)?
For on-page SEO there are many types of content.
For example, written content such as
FAQs Articles Case Studies Blogs e-books Testimonials In addition, there's multimedia content such as:
Photos (ex. before and after) How-to videos Vlogs Social Media Video FAQs Podcasts
The short answer is "all of the above."
The trick is to be efficient in your content creation.
First, you identify a topic or issue that is relevant to your target audience and validate that there's search volume worthy of the … (1 comments)
|
seo: Rank higher in Google searches
- 07/09/21 06:04 AM
Before customers can click through your amazing website they need to …. find it!
SWFL Inc. invited me to sit down to discuss tips for ranking higher in Google searches.
There are an estimated 3.5 billion searches on Google every day.
How do you make sure that your business can be found?
Listen as we talk about Search Engine Optimization, what it means, and how you can rank higher on Google.
Sneak Peek Tips:
-The SEO campaign should be evaluated based on data and facts, not emotions.
-SEO is not one thing - it is a series of tactics
-Like it or not, Google is the primary place people … (3 comments)
|
seo: Celebrating Black-owned businesses - New Google feature
- 12/17/20 10:58 AM
Celebrating Black-owned businesses
Google has a new feature to help black-owned businesses.
Black-owned businesses can now add this special attribute to their Business Profile.
Even if you are not a black-owned business, perhaps you know someone who is and can share this with them so they can immediately take advantage of this feature.
The steps to add this attribute on a Google listing are simple:
1. Sign in to your free Google My Business listing account.
(note: if you don't have one yet, you're really missing out on a powerful free feature from Google. Need help? I help businesses set these up properly for a one-time fee … (1 comments)
|
seo: Double Down with these Google My Business tips
- 02/07/19 09:50 PM
Our team at iPartnerMedia recommends that businesses double down on building out and analyzing their Google My Business directory listing.
Here are a few tips for businesses to ensure they're doing:
1) Download and use the free Google My Business mobile app to monitor analytics such as click to call volume, driving directions, customer reviews and impression count.
For example, one of our clients noticed a pattern in their call volume being higher on Tuesdays which prompted them to have a little extra staffing that day to help with phones.
2) Adding fresh photos, videos, new product and service information and … (3 comments)
|
seo: Best Behaviors to Boost Your Google Ranking
- 05/07/18 07:55 PM
SCORE Naples and iPartnerMedia, a Google Partner, have joined forces to deliver digital marketing expertise to southwest Florida.
In this installment of our live, interactive, hands-on Google workshop series, we will break through the smoke and mirrors behind search engine optimization.
SEO is a set of ongoing behaviors and tactics which build website credibility and traffic over time.
During Best Behaviors to Boost Your Google Ranking, participants will learn about free tools that Google and other services make available to help research and monitor useful data.
BRING YOUR TABLET OR LAPTOP
Also, get tips on subscription services that are available to gain insights on … (1 comments)
|
seo: How to Find the Right SEO Partner
- 09/23/17 01:02 PM
SEO, or Search Engine Optimization, is about having more than the right strategy.
It’s about choosing the right partner. Is your SEO company practicing what they preach?
Are you having trouble narrowing down companies to partner with? iPartnerMedia is helping you sift through the imposters so you can find true solutions. Partnering with another business can be a gamble. Protect your business as well as your employees by choosing a reputable agency that gets results.
In order to find these diamonds in the rough, you should look for a few things. Below, we have identified questions that every business should ask … (0 comments)
|
seo: See our web design tip in an article published by RackSpace
- 05/11/17 11:09 PM
Members of our team at iPartnerMedia are regularly quoted in articles about marketing, website design and public relations.
Our voice of authority in these areas of expertise enhances our digital footprint, contributes toward our search engine optimization and builds trust with our current and future clients.
(Contact me if you would like to establish your voice of authority within real estate or related area of expertise)
In this article published by RackSpace, my colleague, Janyer Dominguez, who leads our website projects, helped me compose comments about immersive website design to assist the writer of the article.
Rackspace is a popular cloud computing and hosting … (2 comments)
|
seo: 31 Press Release Distribution Tips From The Pros
- 12/28/16 09:14 PM
This is a great resource for gathering tips on increasing the chances of news releases being published, especially in local media.
For new hire announcements, awards, certifications and other honors, sending a news release is a cost effective component to an overall content marketing strategy.
When done properly, it is also an effective component to your search engine optimization strategy.
In this article, I was fortunate enough to have my contribution included by the author in the final published piece. Scroll through and see if you can find me and enjoy the tips along the way!
31 Press Release Distribution Tips From The … (3 comments)
|
seo: One SEO Mistake we see all the time
- 11/28/16 10:59 AM
There are a lot of old wives' tales on the street about search engine optimization
and understandably so.
It used to be an industry all to itself. But like many things in digital marketing, change is inevitable.
If you don't keep up with the facts, you are by default, behind the learning curve.
SEO is no longer an industry unto itself. It is simply a set of behaviors that a website owner must follow if ranking organically for specific keyword phrases is important to their business and website traffic.
What may have been gospel 8 years ago could be a recipe for disaster today.
SEO Mistake … (3 comments)
|
seo: 5 Tricks for e-Newsletter Marketing Magic
- 08/06/16 01:04 AM
When you sit at your desk with your first (or second!) cup of coffee in the morning, the first tab you open is most likely your email. While you blink the last remnants of sleep from your eyes, stretch, and get ready for the day, you scroll through work, personal, and promotional emails.
You can capitalize on what’s essentially a universal morning routine with the marketing magic of an e-newsletter. It’s not the flashy, cheap promotional product-like pitch that you may associate it with. In fact, it’s a way to showcase your business culture, inform, educate, and entertain clients and prospects.
… (2 comments)
|
seo: Another Reason Businesses Must Not Ignore Facebook
- 05/14/16 06:49 AM
Facebook has grown to over 1.5 Billion (with a B) users worldwide and their platform is being continually enhanced to create more fun and engaging experiences for users to connect and share their life with family, friends, the world.
The critical mass that is Facebook must not be ignored by businesses. Owners of SMBs I speak with tend to have a myopic view of the Facebook platform and how they can use it as part of their sales, marketing and public relations program. Here's a fresh way to view Facebook and why it must be on the business RADAR.
The … (6 comments)
|
seo: The Power of your Pin Drop - Presented by PLAN! - April 12
- 04/05/16 02:08 PM
Google My Business is arguably the most powerful business directory in the digital world yet many businesses have yet to claim their pin drop on the Google map. In this “how-to” presentation, digital marketing consultant Randy Mitchelson, APR from iPartnerMedia, Inc. will demonstrate the power of the pin drop and how you can ensure your business is taking advantage of the free marketing platform offered by Google. Bill Ballew with Audiology & Hearing Care of SWFL will serve as event host.
Guests always welcome. Complimentary admission.
Learn more at: https://www.facebook.com/events/1724730757808560/
Session perfect for: marketing professionals, sales and business development personnel, consultants, small business owners, entrepreneurs, … (4 comments)
|
seo: The 5 Biggest Landscaping Mistakes You Can Make
- 02/24/16 07:32 AM
Curb appeal is a hot button for real estate agents, both on the buy side and the sell side.
At iPartnerMedia, we like to say that first impressions are made at first click.
In the reas estate world, homebuyers make first impressions on a property the moment they pull up and see the condition of the exterior, including the landscaping.
In that light, iPartnerMedia recently published the 5 biggest landscaping mistakes you can make on behalf of our website and search engine optimization client Blue Landscaping.
Real estate agents can share this with their clients to help them prepare their property for sale and ensure … (3 comments)
|
seo: 5 Things All First Time Home Buyers Should Consider
- 02/24/16 06:57 AM
One of the services our team at iPartnerMedia offers its clients is content marketing which is a key strategy to an overall search engine optimization campaign. Once content is created it needs to be syndicated (e.g., shared, distributed) and we do that in a number of ways include email newsletters, social media posts and of course, using industry specific platfoms like Active Rain. Here's a recent example of a blog post we published on behalf of Select Real Estate located in the booming Village of Estero (Florida).
5 Things All First Time Home Buyers Should Consider
For first time home buyers, purchasing a … (0 comments)
|
seo: Jedi Tricks to Masterful Marketing
- 01/12/16 02:37 PM
We have a bunch of Star Wars fans at iPartnerMedia. A group of us went to the see it opening night and we even made or own iPartnerMedia branded Star Wars t-shirts! This blog post is inspired by Star Wars and we hope you enjoy it and maybe even learn a thing or two...
The highly anticipated Star Wars: The Force Awakens has finally landed in the United States. The film and franchise spans generations, creating new fans, adventures, and stories to pass on. The space trio is back on the big screen and are passing on the torch (or in this … (1 comments)
|
seo: Marketing - Game of Thrones Style
- 11/23/15 02:15 PM
My colleague at iPartnerMedia, Elizabeth Carlton, recently published this creative blog post drawing upon analogies from the hit series Game of Thrones. Hope you enjoy!
The Marketing Game of Thrones
When you play the game of marketing you either win or you fail…
It’s certainly not as life-threatening as warfare in the Seven Kingdoms but much like the Game of Thrones, your businesses marketing is a strategic battle of the best, brightest, and most creative pieces. You may not be a Stark or a Lannister, but you can still protect your business with the most effective weapon – Marketing.
Websites Fit for WesterosYour internet presence … (3 comments)
|
seo: The Statistically Proven Effect of Narrative Marketing
- 08/06/15 04:46 AM
Check out this new blog post from the iPartnerMedia website authored by my colleague Elizabeth Carlton!
Narratives are one of the most influential and persuasive approaches to marketing. It is all about selling yourself, your business or your product through a story. As years go by, marketing strategies change, yet the impact of this age-old method continues to work across industries large and small.
Why is that?
As humans we think in terms of narratives and metaphors. Professor of Marketing at Stanford University, Jennifer Aaker, disclosed a recent study in a video called Persuasion and the Power of Story where students had to win their class … (4 comments)
|
seo: Build Your Own WordPress Website & Blog for Low to No-Cost
- 07/13/15 05:35 AM
If you build it, they will come.
Does your website need a fresh start? Do you need a website in general? Thanks to open-source platforms like WordPress, building a website can be done for little to no cost. Having an engaging, functional website is more important than ever. In a competitive and growing industry like real estate, your first impression can make or break a customer’s experience. Walk the walk and talk the talk with a website that looks and feels professional.
Learn more about WordPress design, functions and features on the online Webinar: Build Your Own WordPress.com Website & … (6 comments)
|
seo: Did You Know Your Facebook Feed Is Now Searchable?
- 05/25/15 02:36 AM
Our Facebook newsfeeds are chock full of photos, videos, jokes, links and statements by our friends that we've chosen to Like and Follow. Have you ever remembered seeing something useful or important in your Facebook news feed but couldn't find it again? Scrolling through years and years of posts can be a time consuming pain. But now there's an easy way to find and filter through Facebook posts.
Keyword Search Available on Facebook
Facebook has introduced a keyword search tool which allows users to search their news feed for specific posts their friends have made. This feature makes it easier to get more … (3 comments)
|
|
|
|
From a search engine perspective, there are two main ways to drive traffic to your website. First is paid traffic via search engine marketing (e.g., Google Ads). When setup properly, you can easily track the effectiveness of Google Ads campaigns.
;)
;)
;)
