social media: PR University 20/20: Focus on Best Practices - 12/20/19 12:15 PM
Public Relations University is an annual full-day professional development seminar that brings some of the best PR and communication practitioners from around the state and even across the nation to examine trends in the changing market and the fusion of new media with traditional communication elements.
Lonny Kocina, CEO at Media Relations, Inc.
Ana Hoyos, Area Director, Southeast US and Latin America at Meltwater
Alyson Seligman, Owner/President at SBS Agency
Betsy Clayton, APR, Director of Communications at Lee County Government
Mary Briggs, Systems Director, Strategic Communications & Public Relations at Lee Health

Kristin McClement, Director, Public Relations and Social Marketing … (1 comments)

social media: Last Chance to Register for FPRA SWFL Media Breakfast - 06/07/19 09:31 AM
Perfecting your Pitch – Covering your Media Bases
Date/Time: June 11, 2019 8:00 -11:00 a.m.
Location: Holiday Inn Fort Myers Airport at Town Center
9931 Interstate Commerce Drive Fort Myers, FL 33913
Confirmed Speakers
Ernest Hooper has served the readers of the Tampa Bay Times for more than 25 years. He’s handled a variety of roles during that span, and currently works as a metro columnist and assistant sports editor. Hooper also hosts “That’s All I’m Saying,” a public affairs show on WEDU-PBS.
Captain Debbie Hanson is an award-winning outdoor writer (Florida Outdoor Writers Association & Outdoor Writers Association of America), women’s sport fishing advocate, and … (0 comments)

social media: Google Accelerates Death of Google+ - 01/22/19 08:15 AM
In October 2018 Google announced it will be sunsetting Google+. The decision has likely been in the works for a long time.
But the specific timing of the announcement is a response to a Wall Street Journal story detailing a security vulnerability that would have allowed hundreds of apps to access the personal account information of Google+ users.
Recently, Google revised their plan to accelerate the shut down.
The sunset is now scheduled to take place in April 2019, and over the coming months Google will provide users with information to help them migrate off of G+. Here's one of Google's announcements:

Many business … (11 comments)

social media: iPM Launches New Website - What do you Think? - 09/22/18 01:30 PM
     We are always building websites for our customers here at iPM but we always remind ourselves that we must be our own best customer.  This week we unveiled our new website and logo, our first change in more than four years. We make it easy for customers to do business with us and our website resembles that value.
     A major addition to our logo is the word "design."  One thing that we have learned from our customers over the years is that we excel at graphic design - both for digital and print purposes. Design is arguable an … (0 comments)

social media: Describe Your Golf Game in a Movie Title - 06/22/18 12:20 PM
My golf community where I live, Bonita National, recently asked their Facebook followers to describe their golf game in a movie title. The social media post earned a good amount of engagement and several creative responses.
From a marketing perspective this post is a good example of how to drive engagement on a social media platform.  
You will likely get a chuckle from some of these and I think some respondents did a play on words to get their movie title to fit.  You're welcome to share them any golf community you have a connection with.  

If you have your own movie title … (2 comments)

social media: Social Media for Business Growth - 05/16/18 08:47 PM
A past president of the Southwest Florida Chapter of Florida Public Relations Association, Samantha Scott, APR, will discuss the power of social media for business growth at the May luncheon.
Social media use by businesses today is no longer optional or uncommon, however, using it as a definitive business driver is.
Attendees of this luncheon will learn:
-How to create content that motivates, develops and nurtures audiences (as well as their team).
-How to strategically choose the channels they engage on and how to optimize them for peak performance, and audience research and maintenance performed.
-How to measure it all to … (1 comments)

social media: Don't Waste Your Money on Facebook - Here's Why - 06/26/17 09:03 PM
One important trend that businesses should be aware of has to do with marketing on the Facebook platform.
For years, businesses have been investing time and money diligentyl posting lots of content through either in-house marketing or other staff or outsourcing to a professional digital marketing company like iPartnerMedia.
Believe it or not we are advising our clients to stop wasting their money only doing posts.
Although that was a viable tactic for many years, there are new rules at play in this game to capture the attention of your audience.
Facebook has adjusted its newsfeed algorithm to … (2 comments)

social media: Tips on Posting Social Media Content that Drives Engagement - 04/11/17 08:59 PM
I am lucky to be surrounded by a lot of creative talent everyday.
An important part foundation to our culture at iPartnerMedia is to be educators on marketing topics and be available to help business professionals on an individual basis or conduct workshops for groups.  
Recently, I asked my colleague Rachel Perez, social media strategist, to share some tips for posting social media content that drives engagement.

1. How do you curate content for social media pages? What are your favorite sources and tactics to finding the best content?
Social media is all about here and now. When creating posts on social media, … (7 comments)

social media: Facebook Hypertargeting - A SWFL Case Study - 01/27/17 11:35 AM
Facebook Hypertargeting - A SWFL Case Study
Presented Jan 31 at PLAN!
Professional Leadership Academy Network
Advertising’s aim is to connect with its target audience in the places they frequent most. So is it any surprise that Facebook is one of the leading “billboards” in digital advertising?
Businesses are realizing strong ROI on their Facebook ads thanks to the social media platform’s remarkably accurate targeting tools.  
In this case study review, Randy Mitchelson, APR, vice president at iPartnerMedia will share how one southwest Florida home services company has lowered their cost per acquisition and shifted ad dollars from television to Facebook.
The event host … (2 comments)

social media: See this Great Thanksgiving Team Pic - from our family to yours - 11/24/16 10:04 AM

Wishing you and your family a very Happy Thanksgiving! #goipm #lovewhereyouwork 
Help us spread the holiday cheer this Thanksgiving! Tell us what (or who) has you couting your blessings this season?

Thankful to share today with family, friends and clients! We would not be able to do what we do without everyone's support.

social media: Is Your Business Card Breaking the Law? - 10/28/16 04:50 AM
There is no shotage of laws and regulations that mortgage, real estate and  related professionals must follow. However, some rules may not be so obvious.
For example, did you know it's possible that your business card is breaking the law?
A business card is considered by federal mortgage law to be a form of advertising. As such there are rules that must be followed to stay compliant.
1. Your name on your business card must match EXACTLY as how it is listed on your license. For example, my nortgage license says Randall Mitchelson but most people know me by Randy which is on my … (4 comments)

social media: How to Promote an Event On Social Media - 09/25/16 01:22 PM
Promoting events on social media is no longer just a convenient option.
It is a minimum expectation of the traditional print media and the sooner you adopt this best practice the better your chances of having your events taken seriously.
Another best practice is that news releases should include links to related social media pages and images.
In this session, master networker Steve Bray, sales and marketing manager, DryZone/H2O911, will demonstrate how to quickly promote events across multiple social media channels using the PLAN! model.
             Steve Bray                   … (0 comments)

social media: Understanding Facebook Advertising for your Small Business - 09/25/16 12:24 PM
Facebook Advertising is not the mysterious world you may imagine it to be. Since Facebook announced its advertising platform, it has undergone shifts and swells to make it more applicable and manageable than ever before. However, many small businesses are still afraid to take the plunge into social media advertising.
Now is the time to find your courage.
You may have noticed a decline in activity on your company’s Facebook page. This decline is the result of a new algorithm change that is affecting your audience reach. Since January, business pages have seen the exposure of their posts reduced by an average … (0 comments)

social media: Dominating Your Niche Online - 09/13/16 10:46 AM

Dominating Your Niche Online
Presented Sept 20 by PLAN! - Professional Leadership Academy Network

What is content marketing and why is it so important? Learn how Ray Higdon embraced this new marketing trend to lift himself out of personal financial crisis after the real estate crash and started learning internet marketing. Ray will share his secrets to using content marketing to build his audience, continue his re-marketing efforts and how he is now incorporating Facebook and especially livestreaming into his marketing model. Today he has become a two time best selling author that speaks on stages all over the world teaching business owners … (2 comments)

social media: Eye-Popping Social Media Trends - Presented Sept 13 by PLAN! - 09/01/16 02:46 PM
Just when you’re getting used to social media being a major part of a digital marketing plan, the platforms change and the trends change.
Ask a centennial about Facebook and they’ll tell you Facebook ain’t cool no more.
Big brands have taken notice and small businesses need to follow suit.
Fresh off his attendance at the annual Florida Public Relations Association state conference, Randy Mitchelson, APR, and vice president, iPartnerMedia will share some surprising revelations about how advertisers are shifting their social media activity.

Kristi Willems, health coach and owner, Beyond the Plate, will serve as event host while Colleen Jorgensen, Mobile … (3 comments)

social media: Alert! Facebook Algorithm Changes are Limiting Audience Reach - 07/20/16 02:21 AM
Recent changes to Facebook's algorithm in 2016 (the software code that decisions what posts you get to see in your newsfeed) are limiting the ability for a business to get their posts consumed organically by their audience.

As a result, businesses are seeing the exposure of their posts reduced by an average of 42%.  If you are paying someone to post to your Facebook page, the value of their activity has gone way down.
But there is a solution.

And although you may not like the solution, read this article where iPartnerMedia explores this in more detail so that you are armed with the … (4 comments)

social media: How to Generate Leads Using Social Media - 06/26/16 02:45 PM
Advertise where there are eyes by generating leads on the platforms where they spend the most time. Social media is changing the way businesses are connecting with their customers.
With enhanced audience targeting and an exponentially expanded reach, there is no reason why businesses should not be using this powerful medium to grow their client base. Become the voice of authority in your industry, promote strong call-to-action’s, and find your niche with the platform that has the best return on your investment.
The Power of Facebook
Facebook is perhaps the most powerful personal and professional platform. Thanks to its enormous user-base, Facebook is … (5 comments)

social media: Another Reason Businesses Must Not Ignore Facebook - 05/14/16 06:49 AM
Facebook has grown to over 1.5 Billion (with a B) users worldwide and their platform is being continually enhanced to create more fun and engaging experiences for users to connect and share their life with family, friends, the world.

The critical mass that is Facebook must not be ignored by businesses. Owners of SMBs I speak with tend to have a myopic view of the Facebook platform and how they can use it as part of their sales, marketing and public relations program.  Here's a fresh way to view Facebook and why it must be on the business RADAR.  

The … (6 comments)

social media: The Secret to Facebook Live Every Advertiser Needs to Know - 02/28/16 09:32 AM
You may have noticed a new type of notification is popping up on Facebook, saying: “_____ is now live.”
“Someone is live?” You squint, your face scrunched in confusion as you try to decipher what, why, and how.
That’s right! Facebook has added an exciting new feature called Facebook Live that allows users to broadcast live on Facebook, and consumers are loving it. For those of you that have been lucky enough to have a sneak peek at Facebook Live, you’re sitting on the highest peak of social media. This new live streaming function is gradually rolling out to users in the United States as today’s … (3 comments)

social media: The 5 Biggest Landscaping Mistakes You Can Make - 02/24/16 07:32 AM
Curb appeal is a hot button for real estate agents, both on the buy side and the sell side.
At iPartnerMedia, we like to say that first impressions are made at first click.
In the reas estate world, homebuyers make first impressions on a property the moment they pull up and see the condition of the exterior, including the landscaping.
In that light, iPartnerMedia recently published the 5 biggest landscaping mistakes you can make on behalf of our website and search engine optimization client Blue Landscaping.
Real estate agents can share this with their clients to help them prepare their property for sale and ensure … (3 comments)

Randy Mitchelson,APR,      First Impressions are made at First Click (Marketing Coach & Homeland Heroes Home Loans) Rainmaker large

Randy Mitchelson,APR

First Impressions are made at First Click

Bonita Springs, FL

More about me…

Marketing Coach & Homeland Heroes Home Loans

Address: Bonita Springs, FL, 34135

Mobile: (239) 851-6738

Email Me

Strategic tips, news and tactics that will help you attract more quality leads for your business and protect your pocketbook.




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