wordpress: Top 3 WordPress Themes for Real Estate Agent Websites - 01/19/12 09:03 AM
After I published my post about choosing a WordPress theme, a few people asked me if I had any recommendations for themes for their websites. It's easy to get overwhelmed by the variety of WordPress themes available for your real estate website. From my own experience, and after reviewing a number of other real estate agent WordPress websites, I believe that these are the top 3 themes for your primary website.

AgentPress, from StudioPress. AgentPress, a child theme on the Genesis Framework, is the theme we use on our own personal team site.  It's very customizable, with multiple layout … (9 comments)

wordpress: Creating a Web Site with WordPress, part 7, the WordPress Dashboard - 01/13/12 02:02 AM
Ok, I installed WordPress. Now how do I work with it?
You now need to login to your WordPress Dashboard.  The URL should be www.yourwebsite.com/wp-admin , and use the username and password you established when you installed WordPress. The picture below will show you what the Dashboard looks like.

Dashboard:  This main page will give you a summary of activity, WordPress news, and a section to make a quick, simple post.
Posts: This section gives you tools for creating new blog posts, and editing your existing ones, as well as category and tag tools.
Media:  Here you can … (1 comments)

wordpress: Creating a Web Site with WordPress, part 6, Installing WordPress - 01/09/12 05:43 AM
Is it difficult to install?
No, not at all. It's probably already "installed" on your web host, so all you really need to do is activate it.
How do I do it?
Login to your web hosting account control panel. You will have received the login instructions in your welcome email when you signed up for your web hosting account. Every company's control panel is a little different, but you will go to a section labelled "Software", "Scripts", or something similar. There you fill find a script for installing blog software. The most common one is called Fantastico. I've also used … (2 comments)

wordpress: Creating a Web Site with WordPress, part 5, Choosing a Theme - 01/06/12 02:22 AM
What is a Theme, and why do I need one?
A WordPress Theme is the collection of files that provide structure to your website. It will define the colors, layout and more. When you set WordPress up, it does come with a basic default theme, but for a professional website you will want one with a more customized appearance and better functionality.
Do I need to buy a theme, or can I just use a free one?
There are a lot of free themes available, some of them quite good, but I wouldn't recommend using one. There are some potential drawbacks … (3 comments)

wordpress: Creating a Web Site with WordPress, part 4, Linking Your Domain Name to Your Web Hosting Account - 01/05/12 06:27 AM
Ok, I registered a domain name, and signed up for a web hosting account. What do I do next?
Now, you have to connect the two. Otherwise, when someone types in www.SuperDuperAgent.com, they won't be able to access your site. You do this by adding your web hosting nameservers to your domain name account.
Where do I find my nameservers?
When you signed up for your hosting account, they will have sent you an email with the technical information for your account. Included in that email should be at least 2 nameservers. If you deleted that email, just email support at … (3 comments)

wordpress: Creating a Web Site with WordPress, part 3, Choosing a Web Host - 01/04/12 07:08 AM
What is a web host, and why do I need one?
A web host is a company that runs the servers where your website files will be stored, and provides access to them to people surfing the web. The WordPress software, databases, and other associated files run on those servers.
Is it expensive?
It shouldn't be, for the kinds of sites we are talking about. There are literally thousands of web hosts out there, at prices ranging from a few dollars to hundreds of dollars and more per month. For the purposes of most agents, a basic hosting account which does … (3 comments)

wordpress: Creating a Web Site with WordPress, part 2, Choosing a Domain Name - 01/04/12 02:52 AM
What is a domain name?
It's just the website address for your site, like www.TotallySuperAgent.com. You'll need to buy one, but they are inexpensive, usually under $15 per year for a .com address.
Where do I get a domain name?
There are many domain name registrars out there. I personally use GoDaddy.com. Even if you haven't used a registrar before, you’ve probably heard of them because of their Super Bowl and other commercials with GoDaddy Girls Dana Patrick, Jillian Michaels and others. They are very reasonably priced, and have an easy-to-use control panel for managing your domains.
Another well-known domain name … (4 comments)

wordpress: Creating a Web Site with WordPress, part 1, Introduction - 01/03/12 08:38 AM
Really, I need my own personal website?
Isn't it enough that I have my pages on my company site, plus that profile on (Trulia, Zillow, Realtor.com...), my Facebook page, and my blog? No, it's not! Consider these possibilities. What if you change companies? What if that outside site that is working so well for you now goes under, or changes dramatically? What if a site comes along in a couple of years that does to Facebook what Facebook did to MySpace? Your own personal site can be the center of all of your other online marketing efforts, and will be the … (6 comments)

wordpress: Displaying your WordPress blog posts on your LinkedIn profile - 12/10/11 01:17 AM
Do you blog using WordPress (either the self-hosted version, or on WordPress.com), and have a LinkedIn profile? You can have your most recent blog posts displayed on your profile, using the LinkedIn WordPress App in your LinkedIn account. It's free, easy, and best of all, it's automatic once you've activated the application. Check out the video below for a quick step-by-step tutorial.

This video first posted on my RealEstateToolsOnline blog.

Robert Helmbrecht (Weichert, Realtors)

Robert Helmbrecht

Bridgewater, NJ

More about me…

Weichert, Realtors

Office: (908) 745-1735



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