value signs: What is a $12 sign worth?
- 07/23/08 03:57 PM
I often run up against the argument that they can get signs cheaper somewhere else. Yes, they can. But what value is there in it? Let's take an mid-scale condo conversion projects. Think about how much is spent on flooring, countertops, upscale appliances and then think about the simple unit sign that you only want to pay $12 for. In the old days either the receptionist or your letterhead told a lot about you -- it needed to make an impression. The unit sign tells you what is behind that door. It tells you whether the builder cut corners or paid (2 comments)