Advertising For Category Dominance

Had to stop to capture this image a few years back, a farmer's simple expression of love of country.  God Bless America!  

“Got Botox?!”   Give me a break. Imitation, the Rev. Colton insisted, is the sincerest form of flattery.  In the annals of American advertising, no slogan has attracted so many imitations—trite or inane as they may be—as the legendary Got Milk?, created in 1993 by Goodby Silverstein and Partners...

Got two minutes?  Let Derek Sivers (CD Baby) sharpen your focus and get you back into the groove. You'll love this.   Promise. If it's not a hit, switch from Derek Sivers on Vimeo.

Do you advertise on radio*?   Do you run ads in newspapers or magazines? Do you blog? If you answered "Yes" to any of these questions, you really ought to make an appointment to take yourself out for a cup of coffee this week and ask yourself, "Are you making use of all the stories in your head?"...

Had a delightful interview earlier today with a real estate agent holding her own in a competitive market of 500,000 people.  Five or six years ago there were 2500 real estate agents competing for the business there.  Today there are some 1500 agents practicing, though fewer than 500 are selling ...

Chances are you're doing some form of advertising, either for yourself, your agency, or a particular listing. What you say is far more important than either the medium in which you say it, or the audience that hears, reads, or sees it. Seriously. Get your message right and it will find its way t...

  One of my favorite bits of literary wisdom teaches the importance asking the right question at the right time, and presupposes perhaps the most important skill of all: listening. Have a great week!   I keep six honest serving-men (They taught me all I knew): Their names are What and Why and Whe...

Experimenting a bit with photo albums here.  Is there a way to upload multiple photos in a single operation, or does one have to upload each image individually? I wanted to share some pictures of just one of the many gorgeous places within an hour's drive of my home in Pullman, WA...in this case,...

             Mosquitos suck. They're tiny. They're irritating. And they're inevitable. Even if you're fortunate enough to live in an area where these biting insects aren't a problem (does such a place exist?), you still face the scourge of metaphorical mosquitos - the pesky little problems that g...

From today's "Radio Sales Today" comes this CNNMoney piece on the housing market. In fact, home affordability has improved dramatically since the peak of the housing boom. A family earning the national median of $62,000 pays 13.5% of its monthly income for a mortgage payment on a median priced ho...