selling: Why you should NOT stage your own house - 03/29/10 07:14 AM
Recently, I read a magazine article which profiled the wedding day of a particular couple and one part of their story really struck a chord with me. The bride was determined that they would spend as little money on their wedding day as possible. She got the bright idea that she would do her own hair for the wedding - from colour & highlights to cut and style. Nevermind that she'd never done it before, she'd always gone to a hairdresser and she had absolutely no idea where to start. She plunged ahead, dollar signs that she was saving in her … (19 comments)

selling: Beautiful Cambridge Home Staged to Perfection! - 01/05/10 11:43 AM
Last year, we were called in by a savvy home owner to do a consult on her home before she put it up for sale. The home itself was impressive from the start and we knew with some simple changes, fresh paint and staging that house couldn't fail to wow buyers!
Today we staged the home and we are thrilled with the results! 


Living Room - Before & After Shots - In the bottom shot I do apologize for the fact that my camera did not capture the beautiful seafoam hue of the chairs and the corresponding hues pulled … (10 comments)

selling: Kitchener Waterloo Realtors: Talking to Your Clients about Home Staging - 07/27/09 04:34 PM
My last post was about home staging from the point of view of the seller. I tried to illustrate the fact that sellers while they might have a glamorized idea of what home staging is, they don't really understand how it works. In addition, it's vital that home stagers understand a seller's anxiety and trepidation on having professionals come through and critique their home. Putting sellers at ease is key to getting their trust and to ensure that they understand the stager's vision and be open to suggestions.
Now its all about realtors. Currently, this is the toughest part of the … (42 comments)

selling: Dealing with a "Dated" Home - 07/07/09 10:18 AM
My partner and I were called in to do a consultation at a home last week. My partner's aunt raves about us (we helped her sell her home in less than a week) and the lady we were doing a consult for is a close friend of my partner's aunt. This lady was candid with my partner and told her several things:
1) Her home had gotten the feedback that it was dated and a lot of work. To be candid, it's a lovely home however its very personally decorated. From murals in the ensuite and main bath of a beach … (2 comments)

selling: A really interesting consultation ... - 02/05/09 11:39 PM
My partner and I were called this week to do a consultation on a listing, by a realtor who had never used our services before. This realtor had never used a home stager but after viewing our website and viewing some of our brochures left at his office, had decided to call us.
We arrived at the property - well drove right past it because the sign was buried in the snow and what was showing, was plastered with more snow. One of the first things we did was use our car brushes and clear off the sign so it was … (4 comments)

selling: Kitchener-Waterloo Vacant Home Staging Basics - 01/08/09 01:52 PM
This is an article I wrote which is being featured not only in Rooms in Bloom's newsletter, but several other Realtor newsletters in our area. I just thought I would share. Also - if anyone else has any input on how they handle inquiries about the feasibility of staging vacant homes, I would love to hear what you say. For us, we get inquiries daily which is why I thought I would write this short article.
Vacant Home Staging Basics
        Yesterday, my partner Alana and I received our third inquiry from a Realtor about what was involved in staging an … (21 comments)

selling: Why should a Kitchener-Waterloo Realtor partner with a Professional Home Stager? - 10/18/08 03:13 AM
Ever since we started our business, we have been very blessed in working with knowledgeable and really savvy realtors. From the start, these realtors weren't asking why they should use our services for their listings - they were telling US why! I find that incredibly refreshing after encountering other realtors who just can't see the merit in home staging.
A lot of the realtors who don't see the merit, are also unable to see past the expense of hiring a home stager to do consultations for their clients. We offer special realtor rates to agents who use our services on a regular … (8 comments)

selling: "Blossom" Package made the difference! - 07/17/08 02:12 AM
We were asked a little over three weeks ago to go in to a house which had been listed for over 90 days without selling and do what we term as our "blossom" package. Basically that includes 2 hours of our time and a set amount of merchandise - and we usually go into the house sight unseen. It's a great pick me up for houses which aren't selling and not expensive either for agents or home owners.
For this particular property we moved furniture, took down family photos, de-cluttered and added splashes of color to otherwise bland rooms. The agent … (4 comments)

 
Heather Cook, Delivering beautifully staged spaces (Beyond the Stage Homes)

Heather Cook

Delivering beautifully staged spaces

Kitchener, ON

More about me…

Beyond the Stage Homes

Address: 5-565 Trillium Drive, Kitchener, ON, N2R 1J4

Office: 519-804-7824

Fax: 519-804-1200

Blog written by Heather Cook, award winning home staging designer for Rooms in Bloom Home Staging & Design Inc. Great information on home staging & re-design for realtors, sellers and buyers!


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