success: The Buyers Didn't Want to Leave ... - 04/23/11 04:17 AM
Last month, we were contacted by a new real estate brokerage to do a consultation for a client who was just outside town in a lovely area where the houses are larger and sit on huge grand lots. We had never worked with this particular realtor before and we knew this was an opportunity to really show him what we could do!
The home owners were a lovely couple who had spent the few months leading up to this point de-cluttering, packing things away and generally getting into the mindset of wanting to sell. Their home was gorgeous with beautiful peaks … (15 comments)

success: The Road So Far ... - 04/11/11 10:59 AM
One of my favourite TV shows is Supernatural where two heroes (very hot heroes I might add) battle supernatural beings and triumph over evil .. as much as anyone can ever triumph over the dark forces. I enjoy how each episode has its own story even though there is a very strong mythology that has been evolving over the show's many seasons on air. I like that both heroes bring very different skill sets to the table and that often, standing up to evil has lasting repercussions that affect both heroes in personal ways.

It struck me last week during … (8 comments)

success: Top 10 WOW Worthy Staging Moments - 01/08/11 08:00 AM
Well, Debra Gould inspired me to write this short blog article on the top ten moments which came from my job as a home stager. You can link to her blog post and read her top 10 list which is really entertaining and inspiring as well!
I should also mention that both Alana and myself get VERY involved and passionate about each job we do. At some point in every job we are grinning at each other like crazy people, loving that we are getting paid to make these transformations.

So here we go in no specific order:
Getting a call from … (11 comments)

success: Home Owners: The Importance of Choosing a Realtor who Partners with a Professional Home Stager - 11/24/10 03:23 PM
The way in which home owners sell their homes has changed and evolved over the last twenty-five years. Due to increasingly busy lifestyles, dual income families and a tremendous rise in TV shows about all aspects of design, a new breed of home buyer has emerged. These buyers are smart, savvy and they are willing to invest more money in a home which they can just move into without making any significant changes to the property. Less and less of the ‘fixer-uppers’ are being bought by these buyers, primarily due to the fact that they simply don’t have the time – or the … (5 comments)

success: Professional Kitchener-Waterloo Home Stager offers Candor and Diplomacy to Make Sellers See the Light! - 07/26/10 03:23 PM
 
While its great that home owners are getting more savvy about my profession - home staging - its also made things more difficult. Sometimes, with the issues I have to address as part of my job, regardless of how I give the feedback, it’s not always well received.
What do I do?
I am a professional home stager in Kitchener-Waterloo, Ontario and contrary to the current trendy perception of my career, my job isn’t for the faint of heart. In any given week I can see between 5 – 20 homes and although the primary focus of my job … (12 comments)

success: New Website and Logo - 08/09/09 02:02 AM
I am very pleased to announce that my partner and I have a new logo and website! When we started our business just over a year ago, we chose a standard logo and I designed and wrote our website. It worked really well for us however over the past few months it has become more important to us to showcase our work with a more elegant and polished image.
We are very proud of the new website and hope you will take the time to have a peek!
www.homestagingdesign.ca
 
(11 comments)

success: Kitchener Waterloo Realtors: Talking to Your Clients about Home Staging - 07/27/09 04:34 PM
My last post was about home staging from the point of view of the seller. I tried to illustrate the fact that sellers while they might have a glamorized idea of what home staging is, they don't really understand how it works. In addition, it's vital that home stagers understand a seller's anxiety and trepidation on having professionals come through and critique their home. Putting sellers at ease is key to getting their trust and to ensure that they understand the stager's vision and be open to suggestions.
Now its all about realtors. Currently, this is the toughest part of the … (42 comments)

success: Why should a Kitchener-Waterloo Realtor partner with a Professional Home Stager? - 10/18/08 03:13 AM
Ever since we started our business, we have been very blessed in working with knowledgeable and really savvy realtors. From the start, these realtors weren't asking why they should use our services for their listings - they were telling US why! I find that incredibly refreshing after encountering other realtors who just can't see the merit in home staging.
A lot of the realtors who don't see the merit, are also unable to see past the expense of hiring a home stager to do consultations for their clients. We offer special realtor rates to agents who use our services on a regular … (8 comments)

success: "Blossom" Package made the difference! - 07/17/08 02:12 AM
We were asked a little over three weeks ago to go in to a house which had been listed for over 90 days without selling and do what we term as our "blossom" package. Basically that includes 2 hours of our time and a set amount of merchandise - and we usually go into the house sight unseen. It's a great pick me up for houses which aren't selling and not expensive either for agents or home owners.
For this particular property we moved furniture, took down family photos, de-cluttered and added splashes of color to otherwise bland rooms. The agent … (4 comments)

 
Heather Cook, Delivering beautifully staged spaces (Beyond the Stage Homes)

Heather Cook

Delivering beautifully staged spaces

Kitchener, ON

More about me…

Beyond the Stage Homes

Address: 5-565 Trillium Drive, Kitchener, ON, N2R 1J4

Office: 519-804-7824

Fax: 519-804-1200

Blog written by Heather Cook, award winning home staging designer for Rooms in Bloom Home Staging & Design Inc. Great information on home staging & re-design for realtors, sellers and buyers!


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