fence sitters: Are you connecting with potential buyers with your marketing words? - 10/23/10 05:07 AM
I have the great fortune to travel the beautiful Willamette Valley of Oregon, talking to hundreds of Real Estate agents about their business and their marketing. There are some buzz words on the street that I’m hearing over and over and they are “lifestyle marketing” and “fence sitters.” Let’s dive into these words that are coming up so frequently.
Lifestyle Marketing
Lifestyle marketing aligns your listing with a consumer’s aspirations, needs, desires, and values. Think about what that means for a moment. Get inside your potential buyer’s head and heavily promote the lifestyle components of that home, the surrounding area, … (8 comments)