Jerry Rouleau's (rouleau) Blog

Even the best websites are of little value if your buyers never find them.  And since most online shoppers (that is, 90% or more of your buyers) rarely look past the first few pages of a search, getting listed high with the search engines is critical to getting leads. Tom Heatherington is the au...

This week we speak with Tim Kane, MBK Homes. Few states have housing markets nose dive more than California.  Yet, this Irvine builder is taking the market in stride, polishing their prospects and focusing on thing:  pleasing their buyers. And it’s working for them.  They are attracting buyers w...

This week we speak with Jeb Blount, author of "People Buy You". “Most people in business or in sales recognize that it’s the relationships they have with their customers that are the most valuable,” says Blount.  Yet, for the past 30 years, as computers and the Internet have changed business pra...