management: What’s Your Plan? Converting Ideas into Actions.
- 06/21/10 12:05 AM
We speak with Kerry Mulcrone, Mulcrone & Associates, author of Tools, Tips and Takeaways – Everyday Building Blocks for New Home Sales Managers Kerry Mulcrone is well known in builder circles. As a speaker/trainer/sales coach she draws from over 20 years of new home sales experience to help builders and Realtors find new solutions to grow their sales. This usually means getting in the trenches with salespeople and helping them master the basics, then moving up from there. One of the ‘basics’ that Kerry focuses on is the need for everyone on a team – from the builder or owner, management team, and … (1 comments)
management: Setting Realistic Customer Expectations
- 03/07/10 10:02 PM
This week we speak with guest, Tom Stephani. Most of the ‘clients from hell’ are clients that we create on our own. We create our own clients from hell by not creating, setting and maintaining realistic expectations from the very get go. We have a lot of things that we do as an industry that we have to be very, very, very careful about, especially in these times when the custom client has the opportunity to go to any builder within the marketplace to have their home built. And there are a lot of people that are promising things and not delivering on … (2 comments)
management: Developing a Sales & Marketing Plan that Creates Action
- 02/21/09 11:43 AM
If you keep doing the same thing year after year, you can expect to get the same results. How about changing the way you do things and develop a plan that will increase sales and improve your bottom line? So often, we tend to over complicate our business approach and make it harder than it really is. When all is said and done, nothing happens until someone sells something. Establishing your objectives The first thing that needs to be done in any business plan is to establish your goals. Keep in mind that whatever goal you set, it must be realistic, … (3 comments)
We speak with Kerry Mulcrone, Mulcrone & Associates, author of Tools, Tips and Takeaways – Everyday Building Blocks for New Home Sales Managers
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