website marketing: Using Video and Quick Response Codes to Attract More Traffic
- 11/30/10 08:10 AM
This week we speak with William Woodard, J. Patrick Homes, Houston, TX. So, you’ve made the leap to using video as a marketing tool. You’ve even set up your own YouTube channel and link your videos to your website, blog and social media. No? If you’re not using video, you’re missing out on a powerful marketing tool. And, if you’re not using video it’s probably because you’re not sure how to get started. Well, worry no more. Veteran sales pro, William Woodard, returns to our program with all the scoop on how to create attention-getting video of your homes, and then … (2 comments)
website marketing: Measuring Marketing Effectiveness: The Basics of Web Analytics
- 11/09/10 08:04 AM
This week we speak with Paula Huggett, The Bokka Group. You’ve just dropped a wad of hard-earned cash on your website. Now you just sit back and watch the leads roll in… True, your website is your most important marketing vehicle today, but it’s not enough simply to ‘show up’, even on the search engines. Are homebuyers compelled to click on your site when they find it? If they do, do they immediately find what they need? How long do they stay… and do they do what you want them to do – click on you ‘contact’ button, or better yet, … (1 comments)
Like consumers in almost every industry, homebuyers often use the Internet to shop. According to some estimates, more than 80 percent of all new homebuyers begin their search online. In addition, industry statistics and surveys show that Internet leads are the best and least expensive source for new clients. Builders and Realtors should not only understand how to create a Web presence but also how to maximize that presence and turn it into a sale.
In some cases, Realtors and builders will seek help from a Web … (2 comments)
website marketing: Website Sales & Marketing - Facts & Tips
- 02/21/09 12:39 PM
Facts: § It’s a proven fact that the majority of American consumers are spending time on-line. § Over 80% of all new homebuyers begin their search on-line or while shopping for a new home, will go on-line to see what is available. § We also know that Internet leads are the best and least expensive lead source. § Web based marketing can cost 30% less than traditional marketing. If this is the case, why don’t we put more emphasis on developing our website? The Internet is the best marketing tool available at our disposal. In order to improve our … (9 comments)
This week we speak with William Woodard, J. Patrick Homes, Houston, TX.
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