Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

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Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.

ARCHIVED BLOG POSTS

2007 

As a first-time homebuyer there are so many fantastic programs to help make a home purchase a reality.  You only get to be a first time homebuyer once, so please research all the programs available to you! City Mortgage(Chicago) - The City Mortgage program offers qualified first-time homebuyers 3...
11/26/2007
I'll admit upfront that this post has nothing to do with Real Estate.  However, it does have to do with one of my other favorite subjects- SHOPPING! Black Friday (the day after Thanksgiving) is one of my favorite days of the year.  I'll fess up to being one of the crazy people that is in line to ...
11/26/2007
"Permission marketing" is a common marketing term that we have all heard time and time again.  As Realtors, we have all been trained to ask "do you mind if I include you on my mailing list".  Is there still value in building a database?  Definitely.  Is there still value in asking this?  Of cours...
11/26/2007
I often get asked how investors can use Zillow.  With a database of over 70 million homes, one of the best ways to use the site is to evaluate trends.  Each quarter Zillow organizes this data and releases it at a link that can be found at the very bottom on the Zillow home page.  Below I will hig...
11/21/2007
At the NAR convention I attended Oliver Frascona's session on the 6 D's: Discover, Disclose, Damages, Defendants: Daily Decisions.  I know, sounds boring.  I think he needs to work on a catchier title.  I signed up for this class solely to get continuing ed credit and not expecting much.  However...
11/19/2007
Going to NAR's convention in Vegas and want to learn how to use Excel?  No problem, attend the class on how to use Excel.   Need to learn more about how to market luxury properties?  No worries, there was a class on that too.  You hear a lot about this thing called Web 2.0 and want to know more a...
11/18/2007
Today an article was posted on RealtyTimes.com entitled Can Realtor.com Make Money? by Blanche Evans.  Overall, it was a great recap of the history of Move.com (formerly Homestore) and an interesting question to ponder.  Ms. Evans does a good job laying out the facts, as only she can.  However, t...
11/07/2007
Second opportunity to attend this popular Blogging and Technology Seminar in Grand Rapids, MI.  Lola Audu the first of these two seminars was held last October 25th and it was a big hit!  The second and final chance to attend is this Wednesday, November 7th from 9-12a. Read more about what people...
11/05/2007
This week I had a horrifying experience.  I videoed taped myself giving a presentation and then watched it!!!  While it was extremely painful to watch, it was extremely helpful as well.  It is an opportunity to take notice of things you don't often think about while speaking, the finer points of ...
11/01/2007
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Sara Bonert

Real Estate Internet Marketing
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