Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

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Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.

ARCHIVED BLOG POSTS

2008 

I was recently on a panel to discuss Web 2.0 principles and an interesting discussion ensued regarding if it was actually necessary to have a website anymore as an Agent.  What sparked the thought was talk around how expensive and labor intensive it can be to maintain optimum search engine rankin...
02/26/2008
This just in, the Zillow family of partners grew a lot bigger today with the addition of all Realogy listings to the site.  This means if you are a Coldwell Banker, ERA, Century 21 or Sotheby's Agent, your parent company is going to upload your listings to Zillow's marketing platform of 4-5 milli...
02/20/2008
Hi Sara,  I am a mortgage broker. What is Zillow and would I benefit from it?  Thanks, JimZillow is a real estate community where each month more than 4 million people visit each month to get their real estate questions answered.  They want to know  things like "approximately what is my home wort...
02/18/2008
Despite attempts to block the bill by local and state Realtor organizations, the Mass Transit Tax was approved this week by the Chicago City Council.  In Chicago, Buyers are required to pay $7.50 per $1000 of purchase price for a Real Estate Transfer Tax.  After April 1, this Transfer Tax is goin...
02/08/2008
* Update since writing this blog, this piece can now be found at http://www.zillow.com/static/pdf/Why-Agents-Use-Zillow.pdf.  Agents who are using Zillow as a marketing tool often ask at trade shows if I have any information they can use in their presentations.  The answer is finally, yes!  We ar...
02/07/2008
Got a question the other day from an agent who exclusively works with buyers, asking how he can use Zillow to generate business.  The question stemmed from a post I wrote entitled Online Display Advertising For Branding vs Clicks.Advertising in general for this type of agent can be a little trick...
02/06/2008
These days there a lot of places on online for you spend ad dollars, but to what result?  First let's look at the difference between advertising for brand and advertising for traffic.  I am going to use Zillow as an example, because I have access to results, but the principles apply across any we...
02/04/2008
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Sara Bonert

Real Estate Internet Marketing
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