Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

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Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.

ARCHIVED BLOG POSTS

2008 

The Webby Awards are one of the most prominent awards to honor excellence on the Internet.  The New York Times has called it the "Oscars of the Internet".  Now, I don't think there will be quite as many paparazzi around when they announce the winners, nor do I think the 'goodie bag' will be quite...
04/28/2008
My husband works at Yahoo and these days he is constantly getting asked "what do you think about Microsoft's bid to buy Yahoo"?  There has been so much speculation and so many rumors, that it has been hard to have an opinion.  Amid all the late nights of negotiations and legal maneuvers, it looks...
04/28/2008
I got a kick out of reading someone call Spencer (Zillow CFO/CMO) out for not having a tie on when being interviewed the other day.  Then he got called out again on our corporate blog.  Guess he won't make that mistake again...But it does bring up a question that we often internally discuss- what...
04/28/2008
If you are not familiar with the Zillow Mortgage Marketplace, Spencer just did a great recap of the program here.  This is a great place to start learning about how to use the service. If you are a ZMM old-timer (being that it is all of 3 weeks old now), here are some highlights of things we have...
04/25/2008
I have said Web 2.0 websites (sites where users can actively post and contribute) have a sort of "give a penny, take a penny" philosophy.  For the most part, there are so many people out there that want to help (by giving a penny or writing a cool blog post) than hurt (taking all the pennies or l...
04/22/2008
BIGresearch Simultaneous Media Survey recently released very interesting statistics on just who is blogging.  These statistics pertain to the blogosphere as a whole.  I wonder what the demographics would look like if you boiled it down to just real estate? This information was released by Media P...
04/21/2008
Here are some numbers after the first full week of Zillow Mortgage Marketplace being live on the site.  Interesting to see where the most quotes are coming in geographically and to see which states are getting the most quotes per loan.  If you have recently requested to participate in ZMM, please...
04/11/2008
Hitwise recently released their March 2008 numbers, measuring the traffic delivered to real estate websites as a percentage of market share.  Hitwise Real Estate Web Site Report, March 2008Rank Web siteMarket share1www.realtor.com4.75%2www.remax.com2.85%3realestate.yahoo.com2.35%4www.zillow.com2....
04/10/2008
The coverage continues to roll in today about the new Zillow Mortgage Marketplace.  Overall, the response has been overwhelming positive!  Consumers seem to like it too.  The service has been available for about 18 hours now and so far there have been 2,205 loan requests!  Only 1,257 of these req...
04/03/2008
Unfortunately I was on a plane this morning which allowed Spencer to beat me to the punch on announcing the opening of Zillow Mortgage Marketplace today and coverage is already spreading like crazy in the RE Net.      So instead of talking about HOW to use Zillow Mortgage Marketplace, I'll highli...
04/03/2008
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Sara Bonert

Real Estate Internet Marketing
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