Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.
ARCHIVED BLOG POSTS
Today Inman reported the latest Case Shiller numbers came out: "A monthly home-price index that tracks price changes in 20 U.S. metro areas dropped 18 percent in October compared to the same month last year...The year-over-year decline was the largest on record for the Standard & Poor's/Case-Shil...
I recently attended a trade show where the two most popular questions at the Zillow booth were 1) Where do you get your data and 2) How accurate are your Zestimates? Data - We get data from a number of sources, but the most popular place is from county records. In some counties this is great, i...
We at Zillow are continuing to roll out free ways to get your listings, your brand and now your expertise in front of the home buying, selling and owning community. Your listings- About 18 months ago, Zillow started letting people post listings on the site. Each posting can include up to 50 pho...
Marketing For Rainmakers is a great book for both experienced and novice marketers alike. For one who has been in the marketing business for years, the book helps you approach known techniques from a different perspective. And for those new to marketing, Phil uses a formula in each chapter to m...
Ran into a social media topic that makes for an interesting debate. Do you consider it a referral when someone gives you a testimonial, and should you financially compensate for this? Background: I found the dentist I use today on Yelp. I initially went to him because he had the most positive r...
There are a lot of deals out there today for Cyber Monday, but here is one that is real estate related. If you are planning on Inman Connect in New York January 7-9, type in the promo code "4realz" to save $190. This deal is bought to us by Dustin Luther of 4Realz. This is on top of the early ...