Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.



This is a tutorial on how to build your profile on Zillow, a site that attracts over 7.5 million visitors each month.  There are many free marketing resources and tools on Zillow, and accessing them starts with the creation of a free profile. 1) To begin, click Register in the upper right hand co...
Todd Carpenter!  This was an incredibly smart position for NAR to get on the payroll and an even smarter hiring choice.  Not only is Todd very skilled in the area of social media, but he comes to the table with an incredible reputation and following.  This will definitely help jump start NAR's re...
This new widget and the mortgage rate widget are my two favorite widgets Zillow has available.  This new one is really cool and helps get a local blog, rich local info.  It seems home values are on everyone's mind right now -- partly due to Obama's Housing Plan and the fact that mortgage rates a...
Prepping for my CNBC appearance tonight forced me to dig into the housing bailout plan in a way that I might not otherwise have found time to do. I find this stuff really fascinating because it's at this beautiful intersection of several of my favorite disciplines: politics, economics and real es...
The audio file is now available for the Zillow vs Trulia call that went down last week.  It was a great call and definitely worth listening to if you want more information about both sites.  You'll hear us talk about the pros and cons of each site, and some overall social networking strategies.  ...
(Reposting as a reminder that this is tonight) Ding, Ding, Ding - its on!  The Contenders:  In one corner, yours truly representing Zillow.  And in the other corner Fran Thorsen, Social Media Evangelist from Trulia.  The Venue: Good Morning Real EstateTele-Event The Time: Feb 12, at 8:00 pm EST (...
A lot going on in Seattle this week!  I am looking forward to hearing from all these gurus! From Brian Brady: RE BarCamp Seattle has a time and a date.  From Todd Carpenter: Rich Jacobson and Brad Andersohn from Active Rain, along with Drew Meyers from Zillow have established the basics. A date ...
Hitwise just released their January 2009 ranking of the top real estate websites, according to market share.  In case you aren't familar with Hitwise, they track how approximately 10 million US Internet users interact with more than 1 million websites each month.  They then rank these sites withi...
If you want to read a great blog about how to be a better blogger, you should check out  I learned so much from this site and get it sent to my email daily.  I thought today's post was particularly interesting and especially relevant to real estate agents and marketing.  How ...
Zillow Advice launched a few months ago (a interactive place to ask and answer real estate questions) and already thousands of questions and answers have been posted.  But who has time to sort through them all and search for the ones that apply to you?  Good question- that's why you can sign up t...

Sara Bonert

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