Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.



According to the Journal of Computer-Mediated Communication (who the heck is this?), 302 is the ideal number of Facebook friends you should have to be considered socially attractive.  (I guess getting Facebook friends is a cheaper and easier way to become more attractive than the plastic surgeon ...
Each year NAR puts out a report profiles the home buyers and sellers, comprised of responses from more than 10,000 consumers who recently purchased a home. The report is packed full of interesting information and worth reading, but it is long- want some cliff notes? Realtor magazine put together ...
Conference season is in full swing!  There are lots of places you can find Zillow employees to chat in person.  Catch us at the following upcoming events: SEVRAR / BlueRoof360 Tech Fair- 1/26 8:45-3:30 in Mesa, AZ, Technology fair hosted by the local MLS.  Zillow will have a booth and I'll be on ...
On individual profiles which can be set up on Zillow for free, there is an area to include your "Specialties".  This not only helps advertise your services, but also creates keywords to help people find you in searches within the Zillow Professional Directory.  Last week an email was sent out ask...
My favorite speaker this year at Inman Connect was Gary Vaynerchuk, who runs  He was a strong believer in the power of social media.  Giving away information: A few months ago at a difference conference, the keynote speaker noticed that people were recording him in the front row. ...
Recently at each Inman Conference they have had a speaker highlight various websites to watch for various reasons.  Last week in New York, Jeff Turner put together a list of 25 websites that will help you reduce costs, save time, and communicate better.  I like his last note not to forget about t...
Hey all- its that time of year again!  Time for us to drink free beer together and kick off Bloggers Connect at Inman in NYC.  This year it is in the conference hotel in the hotel's atrium.  So if you are attending the conference, please plan on stopping by the Marriott Marque hotel from 6-8pm on...

Sara Bonert

Real Estate Internet Marketing
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