Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

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Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.

ARCHIVED BLOG POSTS

2010 

I love reading Dan Zarrella's blog where he uses data from 60,000+ Twitter accounts to report on trends.  Today's revelation: "Accounts that have more followers do not tend to talk about themselves much." While interesting because it has data to support this claim, I couldn't help but think - doe...
01/29/2010
Zillow's Chief Economist, Dr. Stan Humphries, has called foreclosures and non-foreclosures two distinct markets - a comment that set off some debate in a previous blog post. That debate prompted us to delve further into the issue, and today Zillow released a white paper called "Price Differences ...
01/26/2010
I just got off the phone with a woman who couldn't figure out how to take a property she had sold off of Zillow.  So I thought I'd do a quick video on the subject in case anyone else was having a similar problem.    So that is how you remove your own listings. One thing I should have added to the...
01/25/2010
I have two rental properties in Florida.  Needless to say, it has been a tough 3 years for us.  One property is furnished and can be rented short term.  In 2009 it had the absolute worst rental history.  There were months when it wasn't even rented for a single night, which had never happened in ...
01/21/2010
1000Watt Consulting has put together a guide to real estate technology companies.  The guide contains 350 links, broken down into 30 categories.  Company categories are broken down into sections like: marketing, IDX solutions, listing syndication, analytics, mobile applications and more.  The com...
01/21/2010
One of the big reasons social media is so powerful is the potential for what you create to go viral.  An example of this power is when these artists had a bad experience on United Airlines, wrote a funny song about it and now has been viewed 7,403,573 times on YouTube, in 6 months.  On a much sma...
01/20/2010
Google Ranks Real-Time Tweets Based On Followers? Over the last couple of months there have been many announcements that social media (ie Tweets) will start working their way into search results.  There haven't been a lot of details on how exactly this is going to happen, but if you were still lo...
01/18/2010
  Nicole Borsey, of the The Property Network, got two listings from answering questions on Zillow Advice about REOs/Short Sales in her area of Stamford, CT. Learn more about Nicole at www.nicolehelps.com or visit her Active Rain profile. Or you can watch this video to learn more about Zillow Adv...
01/12/2010
Once again, here are local traffic numbers for you.  Overall ttraffic was a little down in December to 7.4 million unique users, but that seasonal dip is normal for us.  Also, check out this post Zillow 2009 - A Year In Review if you want more stats.   Dec 2009 - Zillow Local Traffic Numbers
01/11/2010
A post on the Social Media Marketing Institute's Blog recently asked people to make up an analogy to best describe Twitter (without using the word 'network'). Here is my best shot:   You go to the NAR Annual Convention. There are 500 booths. Each with different conversations happening at each boo...
01/07/2010
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Sara Bonert

Real Estate Internet Marketing
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