Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.



My first RainCamp was 6 long months ago in New York.  When you think about the technology that has evolved since then, it seems like 6 years ago! The iPad was still in prototype.  I didn't care about checking in on Foursquare. Security settings on Facebook weren't something I wasn't too concerned...
Photos.  Hands down the number one thing people want to see in online real estate, that isn't a secret to the real estate industry.  There are all sorts of statistics that say the amount of traffic a listing receives can be incrementally tied to the number of photos displayed.  One interesting ti...
This week Active Rain announced they added the "Like" button to blog posts.  While this is just plain cool, it is really significant as it allows others to easily talk about your posts on their Facebook walls.  That is a huge part of social media, to get OTHER people talking about your business. ...
A friend of mine recently told me that he was appalled to learn of a new website that aggregates data about people, a lot from social media sites, called  He said the first time he went there, he found a lot of information about himself, including his children's names! And if you pay ...
Good news, we made it to Friday!  So I thought I'd end the week on a lighter note by posting this funny cartoon I saw in Glamour Magazine. Have a great weekend! [EDITTED BASED ON THE COMMENTS - So I posted a little cartoon I found in Glamour, and in the comments someone asked if that was copyrigh...
RainCamp is coming to LA!  Reserve your spot today! Will you learn a lot by attending? Yes, of course.  Active Rain has always been a breeding ground for real estate education.  The guys at Active Rain do a great job conveying useful information all day long.  You won't be disappointed in this de...
The 60 Minutes segment last night has created many discussions on whether strategic defaults are right or wrong.   Some say is it simply a business decision.  If you take emotion out of it and look at the black and white facts on paper, strategic defaults can be the right thing to do from a finan...
The two big reasons I've heard agents market properties this way is 1) a marketing tactic to generate more calls and 2) at a seller's request for privacy or fear of theft.  There is now data to support that you will actually get more contacts if you do show the address.  Hopefully this data will ...

Sara Bonert

Real Estate Internet Marketing
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