free tools: Postlets Pro Now Free for Everyone! - 07/13/11 04:31 AM
I am VERY excited about this one!  First to get you up to speed...  Last April Zillow acquired Postlets.  Our first big upgrade was to offer the ability for agent to post for-sale and for-rent listings directly from Zillow to Craigslist (for free).
But now the BIG one.....Today, we're thrilled to announce that the Postlets Pro program is now free. That's right - we are opening up this program, which was previously a paid, subscription-only program, to everyone, for free!
That means that starting today, all new for-rent and for-sale listings on Postlets are free and will include:
up to 18 … (15 comments)

free tools: Real Estate and Mortgage Widgets - 10/15/10 12:45 AM
Brad Andersohn recently did a great post on widgets, which I've reblogged below.  One thing I specifically wanted to explain a little more is the idea of CoBranding, which he calls out in this post. 
Say you install a Zillow widget on your blog or website, then a users clicks on it for more information and they are taken to Zillow.  Of course you don't want them to forget where they originated from and want easy access to your contact information.  This is where CoBranding comes in.  If they click on one of your widgets, here is a screen of what … (3 comments)

free tools: Free Way To Create A QR Code For Your Listings! - 09/10/10 03:20 AM
Postlets recently launched a service that allows you to create free QR codes for your listings, they named it  (pronounced view). 
First, what's a QR code? It is basically a fancy barcode of encoded information that can be text, a website, a URL, or other data. With your smart phone you take a picture of the code, then in the QR reader you are able to see whatever information the code contained. 
How and where would an agent use this code?  Anywhere you are handing out information about your listing.  Say you have a sign on the front of the home, you … (15 comments)

free tools: Get Even Better - NEW - Transit Scores and Commute Reports! - 08/17/10 02:31 AM
I live in the city of Chicago, and when we were buying a house 6 years ago, proximity to the Blue Line was something high on our list of 'needs'.  Problem was, I was new to Chicago, so it wasn't easy for me to know if there was a train close to the home we were viewing.  Today's home shopper can now look this data up in a cinch.  And even better, WalkScore has free APIs for you to add this data right on your site.
In case you aren't familiar with WalkScore, it is a great site that will give … (10 comments)

free tools: My 5 Favorite (Mostly) Free Web Tools - 07/07/10 04:24 AM
There are so many great, and free, tools out there.  But here is a list of my 5 favorite web services that I use almost daily to help with business communication. 
HootSuite- This service allows you to schedule Tweets, so you don't actually have to be at your computer to send them.  Say for example you are having an Open House this weekend, you could write all of your Tweets about the event at one time a week prior, and just schedule one to go out a day.  Or each morning you could find 5 cool articles and schedule them to go out … (16 comments)

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Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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