internet marketing: Tips To Improve Success With Craigslist Postings - 10/14/10 03:45 AM
Last week I attended Inman's Agent ReBoot here in Chicago.  One of my favorite presentations came from a company called RentJuice who went through the results of a study  they did on how to effectively post to Craigslist.  Their white paper studied Rental postings, but I imagine the results are applicable to real estate as well.  A lot of their finding flew in the face of what I assumed to be best Craigslist practices!
Click here to read the full report, but here are some teasers:
1. Post rentals on the weekend- Their data shows that if you post on Sunday, … (17 comments)

internet marketing: Value On Long, Short and Immediate Term Leads - Building A Sale Funnel - 08/31/10 05:16 AM
In the last week I've spoken to one agent who swears his Zillow leads are the most qualified leads he receives, and another agent who thinks otherwise.  At RainCamp last week there were a number of people who touted how well the Active Rain system is working for them, and I could easily find just as many people who would argue the opposite and even more who think blogging is a waste of time.  Really you can find a blog post about just about any service and you'll see there are those who love it, and those who don't. 
So this really … (2 comments)

internet marketing: Zillow and Yahoo! Real Estate Partner To Create Powerful Ad Alliance! - 07/09/10 04:17 AM
I am so excited to share with you, what I think is one of the biggest announcements Zillow has made to date for our real estate partners!  Soon For-Sale listings on Zillow will be getting almost twice the exposure through an alliance formed with Yahoo! Real Estate. 
Essentially the second and third largest real estate sites (per comScore) are coming together to form an exclusive partnership creating the most far-reaching real estate ad network on the web.  The integration will take a few months to complete, but once in place, Zillow will power all For Sale listings on Yahoo! Real Estate.  
What … (26 comments)

internet marketing: Week Long Series of Technology Company Interviews - Homes.com and KWKLY - 03/02/10 01:07 AM
Day 2 of the week long series of Exhibitor interviews I shot last week at the Keller Williams Family Reunion show. 
Today we'll look at an online marketing website, Homes.com and a marketing system that utilizes texting, KWKLY. 
Homes.com - I caught up with the sales manager at Homes.com to hear what is new with their company. It is now free for Agents to create profiles on the site, regardless of if you are paying customer.  They are also now allowing Agents to leverage the power of client testimonials.
KWKLY - Say you are passing by a home and wish you could … (1 comments)

internet marketing: VERY Cool (And Helpful) List Of Technology Companies - 01/21/10 01:01 AM
1000Watt Consulting has put together a guide to real estate technology companies.  The guide contains 350 links, broken down into 30 categories.  Company categories are broken down into sections like: marketing, IDX solutions, listing syndication, analytics, mobile applications and more.  The company plans to continually update the list, and there is a link to contribute new content.
Link to the 1000Watt Index

"It's to help you find vendors, competitors, partners and/or just plain-old cool stuff ... Think of it as a 30,000-foot view of all things geeky in real estate," Burslem said in a blog post about the guide's release.
I love the technology that … (4 comments)

internet marketing: Understanding the Internet Buyer (NAR Convention Speech) - 11/18/09 03:20 AM
In case you missed Spencer's presentation at NAR, he posted all of his materials and video here.  If you get a chance, I highly recommend spending some time watching it.  There are some great statistics on how people are using the internet. 

Here is my presentation from the NAR Convention in San Diego, "Understanding the Internet Buyer". If you ever want me or someone from Zillow to present to agents in your office (in person or via webinar), please let me know.
 
Here's the video. It seems to crash the Firefox browser when I embed the video, so you'll … (3 comments)

internet marketing: Free Open House Advertising - 09/01/09 09:08 AM
Have an open house coming up?  You can enter the event information on Zillow, it is free and easy to do. 
When you enter the information, your listing will receive special treatment on the site to alert people to the open house.  The information will show up the week prior to the open house, and will automatically come down when it is over.  Watch this short video to see exactly how to enter this information: 
 

 
If you would like to bring even more attention to your open house, you can buy zip code targeted ads on Zillow.  When … (30 comments)

internet marketing: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 09:54 AM
Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.
A – Advice. Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.
B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow … (20 comments)

internet marketing: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 01:28 AM
Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.
A – Advice.  Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.
B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow … (11 comments)

internet marketing: A Detailed Lay Out Of My Social Media Marketing Plan - 07/08/09 05:22 AM
I often say that social media can be overwhelming if you don't have a plan.  However, sometimes without specifics, this might not make sense.  So instead of blogging about the theory of planning, I am just going to lay out my personal plan.  This is just what works for me, I am sure others have very different strategies and I would be interested in hearing them. 
My goals:   1) Reach and educate real estate professionals about Zillow and internet advertising in general.   2) Keep in touch with my sphere of influence 3) Keep abreast of current real estate topics and 4) … (30 comments)

internet marketing: Creating An "Awesomest" Profile With Links Is Important - 07/01/09 09:11 AM
To my pleasure, I opened my Tweet Deck this morning and saw this Tweet from @TeriLussier:

This sparked my curiosity as to what is an "awesomest zillow profile" looks like, so off i went to see Teri's profile.  I posted it below, or you can follow the link to Teri's profile.
The first thing you'll notice is that is visually appealing and full of good content.  Great, if someone goes directly to her page.  But how do people get to this page and cause such a Tweet to be written?
Notice all the rich keywords.  What you can't see is that … (38 comments)

internet marketing: Post Your Listings On Zillow And Get MOBILE Exposure - 05/15/09 07:53 AM
If your listings still aren't on Zillow, there is now another reason they should be: mobile. 
Two weeks ago Zillow release an iPhone application, and boy was it popular. 
#1 Real Estate app #1 free app in the Lifestyle category #12 Top Free App Over 300,000 downloads! Now you may be thinking, but I don't have an iPhone, so this doesn't affect me.  While you don't have an iPhone (still a blackberry user myself), guess what, millions of people who are buying and selling do.  And at least 300,000 are interested in real estate, otherwise they wouldn't have download the application.  When … (4 comments)

internet marketing: How To Market Yourself (For Free) On Zillow - The Video! - 05/04/09 03:10 AM
Here is a video with an overview on how you can be using Zillow to market yourself and reach our audience of almost 9 million monthly users.  This video is especially good for those whose are not familiar with the site or it could be used for training purposes at office meetings. 
 



Also, don't miss these helpful training videos:
How to use Zillow question and answer forum, Zillow Advice
How mortgage shoppers can use the Zillow Mortgage Marketplace to find a loan.
(10 comments)

internet marketing: Recap of the Zillow vs Trulia Conference Call - 02/16/09 05:00 AM
The audio file is now available for the Zillow vs Trulia call that went down last week.  It was a great call and definitely worth listening to if you want more information about both sites.  You'll hear us talk about the pros and cons of each site, and some overall social networking strategies. 
Zillow vs Trulia mp3 file
I wanted to comment on and link to a few of the reports, stats and buzz words that were mentioned during the call.
At the beginning of the call, a WAV group report commissioned by ListHub about quantity and quality of leads from syndicated … (3 comments)

internet marketing: Book Review: Marketing For Rainmakers - 12/01/08 06:24 AM
Marketing For Rainmakers is a great book for both experienced and novice marketers alike. 
For one who has been in the marketing business for years, the book helps you approach known techniques from a different perspective.  And for those new to marketing, Phil uses a formula in each chapter to make the book  easy to understand, digest and most importantly- implement.  He first introduces a concept, then illustrates the concept and how it relates to marketing, and finally gives real life examples of how you can implement the concept introduced immediately into your business. 
I liked the format of the book, … (8 comments)

internet marketing: Marketing To The Generations - Appealing To The Gen X, Y, And Millennial Buyers - 10/13/08 04:47 AM
I recently heard Jeremy Conaway, a real estate industry consultant, speak on a subject I personally find fascinating- generational differences when it comes to buying a home.   
Age can be a defining factor, or a generational challenge, when figuring out how to market a home to a particular segment of people.  Different aspects of a home are more important to others, and your marketing can be adjusted to accommodate this.  For example, according to Jeremy:
Civics - This group tends to value safety, security, they often moved within close proximity to other family members.  Neighborhood promotion is what speaks to them.
(14 comments)

internet marketing: According to CAR, Home Buyers Want Agents To Be Aggressive And Fast - 09/23/08 01:07 PM
The California Association of Realtors recently released their annual Survey of California Home Buyers for 2008 which is once again, full of interesting and useful information. 
First off kudos to CAR for changing the name from Survey of Traditional vs. Internet Homebuyers to Survey of CA Home Buyers.  Is there really a difference anymore as searching online for real estate has become pretty ‘traditional'.  Maybe some, but this gap will continue to close quickly.
According to the report, turns out buyers are taking longer to find their dream home, demanding more, and are less satisfied than ever before.  Tough crowd.  To anyone selling … (24 comments)

internet marketing: Popular Home Features That Internet Consumers Are Searching - 08/14/08 04:05 AM
Roost.com has a free form keyword search on their real estate site that lets people type in what they are looking for to narrow down their home search results.  Interestingly, they just released the top 10 things that their users type into this box.  Here is the list:
Pool Garage Hardwood Waterfront View Basement Tile Deck Condo Shop They then compared this to the top 10 words real estate professionals most frequently used to describe homes.
New Large Great Beautiful Open Huge Finished Spacious Custom Newer It is interesting to compare these two lists.  The first is 90% nouns, or actual … (47 comments)

internet marketing: Imagine Writing Your Next Blog Post While Driving.... Soon You Can! - 06/26/08 07:17 AM
Today Chrysler announced that next year their vehicles will come with the option of becoming a mini wireless Internet hotspot. 
So now you can get Internet in your car, Virgin has Ethernet ports on their planes, and I still can't pick up a cell signal in my basement.....but I digress. 
The Internet will be a dealer installed option that will work over cellular telephone links. Chrylser's uconnect system can link telephones and personal music players to the car's onboard electronics, so imagine controlling your Apple iPod with radio and steering wheel controls.  It will also includes the company's in-car 30-gigabyte hard … (28 comments)

internet marketing: New Airline Advertised In Newspaper- Travelers To Pay Per Pound - 06/09/08 12:57 AM
Does newspaper advertising work?  I know what I overwhelming hear at conference after conference, NO.  The Philadelphia Inquirer recently tried to prove that the people who are saying this may have their heads in the clouds and that yes, it does indeed work. 
Last Friday newspaper subscribers saw ads for a new airline in their paper, Derrie-Air.  The concept behind this new airline was that it takes more fuel to fly heavier things, so therefore heavier people should pay more than lighter people, so the airline would be charging by pound.  They advertised sample rates from $1.40 per pound to go … (7 comments)

 
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Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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