knowledgebased marketing: Book Review: Marketing For Rainmakers - 12/01/08 06:24 AM
Marketing For Rainmakers is a great book for both experienced and novice marketers alike. 
For one who has been in the marketing business for years, the book helps you approach known techniques from a different perspective.  And for those new to marketing, Phil uses a formula in each chapter to make the book  easy to understand, digest and most importantly- implement.  He first introduces a concept, then illustrates the concept and how it relates to marketing, and finally gives real life examples of how you can implement the concept introduced immediately into your business. 
I liked the format of the book, … (8 comments)

 
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Sara Bonert

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